Brides are researching their make-up artist months in advance, comparing multiple artists carefully and making a decision that often feels like extremely high stakes.

Most bridal make-up artists assume the answer to more bookings is more reviews, a better portfolio or a stronger Instagram presence.

Those things can help but they’re not what’s making the difference between the bridal make up artists who are fully booked a year in advance and the ones who aren’t.

The difference is website copy that positions you differently to other bridal make up artists, especially locally.

As a website copywriter for bridal make up artists, this is the type of website copy that I specialise in.

You’ve built a strong portfolio as a make up artist and it’s arguably better than most or all of the make-up artists in your area who seem to be fully booked.

And yet the enquiries aren’t as consistent as they should be and your website never pulls in a client.

Why? Because your website copy isn’t positioning you as a make up artist who stands apart from competitors and you’re relying on your portfolio alone to do the positioning work your website copy should be doing.