Brides are researching their make-up artist months in advance, comparing multiple artists carefully and making a decision that often feels like extremely high stakes.

Most bridal make-up artists assume the answer to more bookings is more reviews, a better portfolio or a stronger Instagram presence.

Those things can help but they’re not what’s making the difference between the bridal make up artists who are fully booked a year in advance and the ones who aren’t.

The difference is website copy that positions you differently to other bridal make up artists, especially locally.

As a website copywriter for bridal make up artists, this is the type of website copy that I specialise in.