LOCAL SEO FOR WELLNESS, BEAUTY, HAIR & SKIN BUSINESSES
Get Found By More Of The
Clients Who Are Already
Looking For You Locally
Get found + chosen by more local clients via website copy that’s written with local SEO in mind and positions you as a premium expert who stands apart from competitors
My local SEO website copy packages are designed to get you found AND chosen more often by local clients.
Local SEO optimised website copy is strategically written to do two things simultaneously.
It signals to Google and AI search tools exactly who you are, what you offer and where you offer it so your website shows up when the right people search for your services in your area or have conversations with AI tools about local services.
It's written to convert the visitors that search and AI tools brings you, positioning you as the premium, expert choice so the person who finds you actually books with you rather than clicking back and trying someone else.
Local SEO website copy isn't just regular website copy with a location dropped in.
It's strategically built around the specific language your local ideal clients use when they search or talk to AI tools when they're looking for someone like you in your area.
It's structured to send the right signals to search engines through naturally integrated location and service keywords, properly optimised page titles and meta descriptions, headers built around real search intent and copy that demonstrates clear topical authority in your specialism.
And it's written to convert, not just to be found.
Because showing up in local search is only half the job. The other half is making sure the person who clicks through finds a website that positions you as the obvious, premium choice and gives them a compelling reason to book.
This is the combination most local / in person businesses are missing.
What's Included in my Local SEO + AI Optimisation Website Copy Packages
Local keyword and search intent research- Before a word is written, I research the specific terms, phrases and questions your ideal local clients are using in Google and AI searches when they're looking for your specific services in your specific area.
Competitor and market analysis - I look at what your local competitors are doing and more importantly, what they're not doing so your website copy positions you clearly above them in both search results and in the minds of the clients comparing you.
Strategically optimised page copy - Every page is written to balance search visibility with genuine conversion for copy that Google and AI tools can read clearly and that your ideal client finds compelling enough to act on.
Location and service keyword integration - Natural, strategic integration of local search terms throughout your copy and written to read naturally for humans while signalling clearly to search engines and positioning you as a premium expert who stands apart from competitors.
Page titles and meta descriptions - Optimised titles and meta descriptions for every page aka the first thing a potential client reads in search results and one of the most important factors in whether they click through to your website at all.
AI search optimisation - Copy structured to answer the specific questions AI tools are asked about businesses like yours in your area so that when someone asks ChatGPT or Google's AI overview to recommend a practitioner near them, your website gives those tools every reason to suggest you.
“Sally’s copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work.”
ERICA, skin studio owner + esthetician
Phase 1: Strategy
Researching exactly what people search for in your industry when searching for local businesses in your area
Using this keyword research to assess what needs to change on your website to better optimise local SEO and creating the website copy strategy to build momentum
Auditing + optimising your Google Business Profile (GBP) for quick wins
This phase typically takes 1-2 weeks.
Phase 2: Creating or reworking website pages with local SEO in mind
Reworking your home, about and contact pages for local SEO
Creating new service and location pages (where needed; most businesses who haven’t been doing local SEO well won’t have these pages already and will need them creating and optimising)
Content creation aligned with your keyword strategy
On-page SEO implementation
This phase typically takes 1-4 weeks, depending on the strategy.
Typical investment: From £1800, depending on the strategy.
Phase 3: Ongoing SEO strategy (optional but clients get better local SEO results from working with me over time)
Weekly Google My Business posts
2-4 monthly blog posts to continue SEO momentum
Typical investment: From £350/month
How it works
“I love it! I truly feel like you accessed the workings of my inner mind! I had tried, unsuccessfully, to rewrite my copy myself using Chat GPT, but I was never happy with the result. With you, the copy is natural, as if spoken from myself.”
lisa, hypnotherapist + trauma expertQ&As about working with Sally Aquire Copywriting on local SEO support
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If you serve local customers, clients, or patients, local SEO is essential.
Most local clients are looking for a service business on Google or asking an AI tool for recommendations; not scrolling on Instagram.
If you’re not making local SEO a priority for your website and blogs, you’re missing out on the clients who are actively searching for your expertise locally but aren’t finding you because your local SEO game is weak or non-existent.
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You can work with me on only getting your website copy and GMB profile optimised for local SEO (aka phases 1 and 2) but clients get the best results from local SEO when we continue to work together long term to build on the foundations that have been laid.
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The minimum period is 3 months since SEO is a longer term marketing tool and takes time to build momentum.
Most clients choose to work with me for at least 6 months and some are still working with me years later as we continue to stay ahead of competitors.
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Most of my clients are in the wellness, beauty, hair and skin spaces who mostly or solely cater to local / in person clients and need to stand out versus local competitors.
I also work with service based businesses in other industries.
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Yes, we remain actively involved until solutions are fully operational and staff are confident.
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Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.