So, what can I expect from working with a wellness copywriter & how does it work?
This is a question I’m always asked by potential clients so I’ve broken down my copywriting process here!
Copy isn’t magic but it is a process
Here are the steps I take to get your finished copy in your inbox
01. The Discovery Process
When you first reach out to me, I’ll collect information about your business and copy needs. This helps me know if we’re a good fit to work together and it also saves some time when our project begins.
I’ll give you an estimate of my services so you can see how your budget matches up. I’ll then send you a proposal with confirmed costs and timelines. Payment plans are available on request.
If you want to move forwards, I’ll confirm my current availability for taking on your project. This is generally around 4-6 weeks down the line.
02. The Onboarding Phase
In the onboarding phase, I’ll send you a contract and invoice for the first payment on the project. For most projects, I also send out questionnaires at this stage to give me more insight into your business, your goals and your audience so I can write the copy.
This phase is also where we have a project call to discuss your copy in more detail. If you want to go through the intake questionnaires at this point, feel free. After our call, you’ll receive a project plan/timeline with the expected dates of copy delivery so you know exactly what to expect from me and what’s required at your end.
03. The Research Phase
Before I write any copy, I go deep on research into your audience and your competitors.
For strong copy, we need to know your audience and niche inside out and that’s exactly what happens in this phase.
I also look in depth at the copy you currently have on your website, in your emails, on your social media etc so I can get a great feel for your voice and messaging (even if we’re changing this in our work together).
Now it’s time for me to work on your copy. I work in Google Docs so you can expect me to share the draft doc through this when it’s ready for you to review. We can collaborate together inside the doc and I offer 2 rounds of revisions in the project price..
04. The Writing Phase
“Sally is thoughtful, kind and so professional to work with and is very thorough in her approach. I cannot wait to work with Sally again in the future!” - Hannah
Other Questions You May Have
What happens on a discovery call?
A discovery call is a chance for you to tell me more about what you need in terms of copy and to ask me any questions about working together. There is no obligation to work with me afterwards. If you’re interested in getting a quote after our call, I can send a proposal over and it’s totally your call about whether you want to accept it and book a project.
When can you work on my copy?
I’m generally booked 4-5 weeks in front so please be aware that I probably won’t be able to work on your copy right away.
What if I need also help with website design, branding or social media strategy & management?
I don’t offer these services but I partner with amazing website designers, brand designers and social media managers who have lots of experience in the wellness space. I’m always happy to make an introduction to one of them!