Website copy for wellness & skin experts that positions you as the premium, irreplaceable choice for ready-to-book clients

I create fully refreshed website copy that positions you as a premium expert, highlights your USP and guides high-intent clients to book.

Sometimes we may keep certain sections relatively intact if they’re already strong on this but the focus is always on optimising for conversions and search intent, not just editing words.

This is offered as an add-on service for £50 per website, where I go into your backend and replace the existing copy with the refreshed content.

Many clients prefer to have this done for them to save time.

For a single page (e.g., homepage), typical turnaround is 1-2 weeks. The keyword research stage typically takes 2-3 days, followed by drafting your new optimised website copy and positioning you as a premium wellness or skin expert on this page.

A full site refresh usually takes 2-3 weeks, depending on the number of pages and the extent of the refresh.

Part of my process is uncovering your unique approach, expertise and differentiators so your website doesn’t sound like every other wellness or skin professional in your area.

Finding it and incorporating it into your new messaging and positioning is my expertise and I don’t expect you to have the answers beforehand.

Sometimes we dig deep to find your USP if your mesaging hasn’t been leading with it; other times, it’s more obvious.

We’ll work together to make sure your copy positions you as the expert clients can’t replace.

Absolutely! My copy integrates seamlessly with your existing design or with a designer’s build. I focus on strategic messaging, positioning, and SEO so your designer can implement it easily.

If you’re planning a brand or design refresh to compliment your new positioning and messaging, I can recommend one of my trusted website design partners to work with you on that side.

You can choose either. Many clients start with a homepage refresh and move onto other pages while the full site refresh is the most popular because it ensures cohesive messaging across every page, maximising your website’s impact.

If you only have the budget to work on one page right now, it’s definitely better than nothing for positioning you to premium clients but bear in mind that it will be beneficial to also optimise the positioning on other key pages too ASAP eg home page, treatment / programme/ services pages.

Most DIY or AI-generated website copy is written for early-stage or awareness-level audiences aka why it doesn’t convert consistently.

I specialise in writing copy for high-intent clients who are actively comparing options and deciding who to book. That requires strategic positioning, not generic education or surface-level messaging.

I work with both. However, my services are best suited to wellness and skin professionals who are already booking some clients, want to attract better-fit clients and see their website as a core part of their marketing.

Yes and this is exactly where your website matters most.

Even when someone discovers you on social or via a referral, your website is often where they confirm trust, compare options and decide whether to book.

Strong website copy supports those decisions for ready to book clients.

Because your website is where high-intent clients decide whether you’re worth booking.

If your copy isn’t speaking directly to them — their specific concerns, objections and decision-making process — you’re likely losing bookings without realising it.