You started your wellness business to empower more people to feel happier and healthier but after wearing ALL the hats for too long, you’re leaning into the fact that the right kind of copy can help you do this on a bigger scale
I’m Sally and as a health & welIness copywriter, I work with wellness businesses who have big ambitions to change more lives - without burning themselves out trying to reach the people who need them the most.
I write website copy, sales and marketing funnels, and emails for health/wellness/life coaches, nutritionists, and other wellness businesses.
I believe in simple, strategic marketing that bridges the gap between where your audience is right now and where they need to be to take action in a way that feels aligned and human because it leads with connection.
I know you started your wellness business to change lives.
But to do this, you need the right marketing foundations in place so it’s much easier to be found by the people who need you the most and move them towards working with you
Marketing is so much more than posting daily on social media and sending a monthly newsletter.
It’s not about the volume of content you create. It’s how strategic you are with what you create and how well it’s moving your audience towards action.
I specialise in three main marketing foundations:
Website copy that shows the true impact of investing in your health and wellness expertise to get enquiries from ready-right-now leads and bring not-yet-ready leads deeper into your world to be nurtured
Funnels that bring not-yet-ready leads deeper into your world and take them on a strategic journey towards action ie working with you
Email marketing that helps to turn subscribers into superfans (and clients!)
In a nutshell - a simple system that brings potential clients into your world and builds the right relationships until they’re ready to work with you.
Imagine this …
A potential client lands on your website.
Your website copy meets them where they’re at and empowers them to envisage a future where they’re no longer ruled by their health.
They like the idea of you. But they don’t know you well enough yet to book a call.
But they decide to opt in to one of your freebies and are sent a series of strategic ‘welcome’ emails designed to help them get to know you better and trust you more.
By the end of your welcome series, you’ve started to build a relationship.
But they still have some lingering questions and doubts about whether to take the plunge and they’re still holding off on booking the call.
Then they get a series of emails that nurture them on a deeper level and address those very same doubts. And some client stories from people who were in exactly the same situation.
And they feel much more ready to book that call.
All because of the simple system they moved through after landing on your website.
Hi, I’m Sally!
I’m a health and wellness copywriter who knows the wellness niche inside out.
I help wellness businesses to grow their wellness programmes and create more impact through copywriting and marketing strategy that engages your audience & gets them ready to take action ie buy from you or work with you.
I’m passionate about supporting wellness businesses from behind the scenes so that your marketing helps you to reach the right people and change more lives.
Partnering with me for your marketing makes sure you have a strategy that is simple, effective and feels aligned with your personality and values.
I know your potential clients because I was one …
Most of the wellness businesses I’ve worked with were created because of the founder’s personal health story.
And my business is just the same. I chose the wellness niche because of my own health challenges with chronic fatigue, hormone imbalances, autoimmune conditions, skin conditions and much more.
I’ve worked with wellness coaches, nutritional therapists, therapists and many other wellness pros on my journey to better health.
I truly appreciate the life-changing impact of what you do and as a copywriter with years of experience in the wellness niche, I know the copy techniques that inspire and empower people to invest in their wellbeing.
As someone who has lived experience of chronic health conditions, I value your wellbeing just as much as my own.
Marketing your business can feel like a full-time job, especially if you’re trying to jump on every marketing trend to be visible. And we both know the impact that chronic stress can have on the body.
That’s why I started my copywriting business and chose to support the wellness niche so you can change the lives of more people like me with a marketing system that supports your wellbeing just as much as your business growth.
Marketing your wellness business doesn’t need to be complicated.
Let me help you put the right foundations in place to attract, nurture and sell to the people who need your expertise and grow your business with less stress and overwhelm.
Partnering with me for your marketing makes sure your marketing has a strategy and feels aligned with your personality and values
Authentic, Sleaze-Free Marketing
All of the copy I write for my clients is designed to feel non-salesy while using proven psychological copywriting principles to attract, engage and convert more of your ideal clients.
No sleazy, in-your-face “bro” marketing tactics here! I’m all about empathy and storytelling to build relationships that can result in more sales.
Put More Of Your Marketing On Autopilot
Burned out and overwhelmed on the content creation hamster wheel? I hear you.
I specialise in writing automated email sequences & campaigns, funnels and website copy - all of which can help you to make marketing easier and more effective.
I specialise in working with:
*Health and wellness coaches, especially ones with a women’s health focus e.g hormone health, skin health, metabolic health, gut health
*Nutritionists and functional medicine practitioners, especially ones with a focus on supporting women towards optimal health through nutrition and lifestyle
*Therapists, including hypnotherapists, counsellors, EFT practitioners, breathwork practitioners and mindset coaches
*Wellness products that help people to live a happier, healthier life including tech, clothing, supplements and foods
“Sally learnt my tone of voice brilliantly and adapted to my style with complete ease, which was really important for me” - Natalie
Want me to write your website, email or funnel copy for you?
Click below to enquire!
