👋 You started your wellness business to help people feel happier and healthier — now it’s time for your marketing to support you, not stress you out
I'm Sally — a health & wellness copywriter and marketing strategist for wellness businesses.
I help passionate wellness pros grow with copy that connects, strategy that works, and systems that do the heavy lifting for you.
Just like you wouldn’t rely on guesswork or surface-level advice with your clients, your marketing shouldn’t either.
You dig deeper into what’s really impacting a client’s health. You see what works. You test, tweak, and personalise — because that’s what gets results for your clients.
That’s the kind of intentionality I bring to your copy and strategy too.
No cookie-cutter templates. No vague tactics. Just messaging that’s backed by insight, strategy, and what works specifically for your wellness business.
💡Marketing That Meets Your Potential Clients Where They Are — AND Moves Them Forward
You’re probably doing a good job of meeting your potential clients where they are via your content but not so much when it comes to moving them forward.
This is the missing puzzle piece for getting a more consistent flow of potential clients in your business as
I create:
✍️ Website copy that works as your 24/7 marketing foundation
📩 Automated email sequences & campaigns that build belief, trust, and desire
📥 Funnel journeys that move high-intent leads toward the next step — naturally
Strategic messaging systems that run behind the scenes while you focus on your clients
💭 In short: I help you attract, nurture, and convert more of the right-fit people — without burning yourself out trying to be everywhere.
Like many of the wellness pros I work with, I found this niche through lived experience: Chronic fatigue, hormone imbalances, autoimmune symptoms, skin issues… you name it.
I’ve worked with wellness coaches, nutritionists, therapists, and practitioners on my own healing journey — and I’ve felt the transformation your work creates.
So when I work with you, I support you as someone who knows how powerful your work is — and who knows how to position it in a way that your clients will finally feel.
✨ It can be this easy to take your audience from ‘curious’ to ‘let’s do this’
Imagine this:
A potential client lands on your website. They feel instantly seen but they’re not ready to book a call — yet.
But your freebie feels like it was made for them so they sign up.
Then they get a series of emails — not generic tips, but belief-shifting, trust-building content that mirrors their thoughts, answers their silent questions and helps them see themselves in the transformation you offer.
By the time they reach your offer? They’re not just curious. They’re ready.
That’s what strategic, high-intent messaging can do. That’s what we’ll build together
I’m Not ‘Just’ a Copywriter — I’m the Strategic Partner Your Wellness Business Has Been Missing
✔️ Having a marketing partner who understands wellness from the inside out
✔️ Getting strategy and copy that’s built for your audience and your business — not someone else’s
✔️ Feeling confident that your website, emails, and funnels are doing the work for you
✔️ Letting go of “post more, do more, show up more” — and replacing it with a system that quietly converts
🧠 I specialise in strategic, high-intent copy & strategy for:
✔️ Health and wellness coaches (especially women’s health: hormones, skin, gut, peri/menopause, and metabolic health)
✔️ Nutritionists & functional medicine practitioners using lifestyle & food to create real change
✔️ Therapists (including EFT, counselling, hypnotherapy, breathwork and mindset)
✔️ Wellness product brands that help people live healthier, happier lives (tech, supplements, food, etc.)
Hi, I’m Sally!
I know your potential clients because I was one …
Most of the wellness businesses I’ve worked with were created because of the founder’s personal health story.
And my business is just the same. I chose the wellness niche because of my own health challenges with chronic fatigue, hormone imbalances, autoimmune conditions, skin conditions and much more.
I’ve worked with wellness coaches, nutritional therapists, therapists and many other wellness pros on my journey to better health.
So yes — I know the copy techniques that move people to action.
But I also know what it feels like to be your ideal client. That matters.
You’ve built your wellness business — now you’re ready for marketing that’s as intentional as the work you do with your clients.
If you’re done winging it, tired of trying to “figure it out,” and ready to finally connect with the right people through messaging that works — you’re in the right place.
👇 Ready to take the next step?
Want me to write your social media website, email, blog or funnel copy for you — or help you build the strategy that makes it work?
Whether you’re ready to hand it over or just need a solid strategy to follow, I’ve got you covered.
