👋 You started your wellness or skin business to help people feel happier, healthier and more confident — now it’s time for your marketing to support your nervous system!
I'm Sally — a health & wellness copywriter and marketing strategist for wellness and skin businesses.
I help passionate wellness and skin pros grow with copy that connects with the right people, strategy that grows your wellness business, and systems that do the heavy lifting for you.
Just like you wouldn’t rely on guesswork or surface-level advice with your clients, your marketing shouldn’t either.
You dig deeper into what’s really impacting a client’s health or skin. You see what works. You test, tweak, and personalise — because that’s what gets results for your clients.
That’s the kind of intentionality I bring to your copy and strategy too.
Messaging that’s backed by insight, strategy, and what actually makes high intent clients book with YOU, not your competition.
💡Marketing That Converts More Of The People Who Are Actively Looking For Your Expertise
You’re probably doing a good job of educating, building awareness and bringing in new leads via top of funnel marketing, especially on social media.
But most wellness pros are relying on this and nurturing not-ready leads while their visibility to high intent clients aka the ready to book clients who are looking for your expertise right now is weak or non-existent.
This is the missing puzzle piece for getting a more consistent flow of ready to book clients in your business as a wellness or skin pro.
I create:
✍️ Website copy for high intent, ready to book leads that gets you found by them and positions you as an irreplaceable expert so the competition feels irrelevant
📩 Automated email sequences & campaigns that build belief, trust, and desire and sell
📥 Funnel journeys that move high-intent leads toward the next step — not just nurture not-ready leads in the hope they magically become ready
Strategic messaging systems that run behind the scenes while you focus on your clients
💭 In short: I help you attract, nurture, and convert more of the right-fit people without burning yourself out trying to be everywhere or chasing visibility that mostly goes nowhere.
Like many of the wellness and skin pros I work with, I found this niche through lived experience: Chronic fatigue, hormone imbalances, autoimmune symptoms, skin issues… you name it.
I’ve worked with wellness coaches, nutritionists, therapists, and practitioners on my own healing journey and I’ve felt the transformation your work creates.
So when I work with you, I support you as someone who knows how powerful your work is and who knows how to position it in a way that your clients will finally feel.
I’m Not ‘Just’ a Copywriter — I’m the Strategic Partner Your Wellness or Skin Business Has Been Missing
✔️ Having a marketing partner who understands wellness from the inside out
✔️ Getting strategy and copy that’s built for your audience and your business — not someone else’s
✔️ Feeling confident that your website, sales funnels aren’t just ‘there’ … they’re actively doing the work for you re bringing potential clients to you.
✔️ Letting go of “post more, do more, show up more” and replacing it with a system that quietly converts
🧠 I specialise in strategic, high-intent copy & strategy for:
✔️ Health and wellness coaches (especially women’s health: hormones, skin, gut, peri/menopause, and metabolic health)
✔️ Nutritionists, naturopaths, dietitians & functional medicine practitioners using lifestyle, nature & food to create real change
✔️ Therapists (including EFT, counselling, hypnotherapy, breathwork and mindset)
✔️ Skin professionals + skin pros, including clinics, skin therapists, skin studios, facialists, buccal massage experts, skin coaches, aestheticians and skin/aesthetics trainers
✔️ Alternative therapists (especially acupuncturists, reflexologists, massage therapists and Reiki therapists)
✔️ Wellness product brands that help people live healthier, happier lives (tech, supplements, food, etc.)
Hi, I’m Sally!
I know your potential clients because I was one …
Most of the wellness businesses I’ve worked with were created because of the founder’s personal health story.
And my business is just the same. I chose the wellness niche because of my own health challenges with chronic fatigue, hormone imbalances, autoimmune conditions, skin conditions and much more.
I’ve worked with wellness coaches, nutritional therapists, therapists and many other wellness pros on my journey to better health.
So yes — I know the copy techniques that move people to action.
But I also know what it feels like to be your ideal client. That matters.
You’ve built your wellness business — now you’re ready for marketing that’s as intentional as the work you do with your clients.
If you’re done winging it, tired of trying to “figure it out,” and ready to finally connect with the right people through messaging that works — you’re in the right place.
👇 Ready to take the next step?
Want me to write your social media website, email, blog or funnel copy for you — or help you build the strategy that makes it work?
Whether you’re ready to hand it over or just need a solid strategy to follow, I’ve got you covered.
