Monthly SEO Retainers
Aka the optimised website copy + blog content that helps your wellness, beauty or skin business to be more visible to the right clients via SEO and AI search
SEO is never a one and done thing …
The SEO and AI search optimised website copy I write for wellness, beauty and skin practitioners is a great foundation for getting found via Google and AI searches.
But the real SEO magic happens when your website copy and your blogs are working together to get you more visible.
We can lay some great groundwork with your website copy, especially if we created dedicated optimised pages for your signature services as part of your package (versus the popular but less SEO friendly 3 page package of home, about and services/work with me pages).
But working with me each month via one of my SEO packages means we can keep creating blog content that helps with SEO visibility and works with your optimised website copy to get you above competitors.
Stage 1: Review of where you’re currently at
First up, I’ll see how visible you are and your competitors currently are for the things your best fit clients are using to find you or them.
Then I’ll create an action plan of how we build your SEO visibility, including the website pages and blogs to optimise or create.
Stage 2: Optimise your website copy (optional)
If you already worked with me on a website copy package that included optimisation for SEO and/or AI search, you probably don’t need this step unless I can see further opportunities that your package didn’t include.
For everyone else, we move here to make sure your website copy is laying the best SEO foundations.
Stage 3: Monthly SEO blogs + Monthly SEO reviews (3 month contract min) or the BUILD batch
Once your website copy has laid strong SEO foundations, we can move to monthly blogs that support SEO + AI search visibility and work with your optimised website copy or a batch of blog posts that build faster momentum.
Most clients work with me on 1-2 blogs per month for this or a batch of 10 blogs to build momentum early on, followed by monthly blogs to maintain progress.
Either way, I’ll dive into the data and see how our SEO work is impacting your visibility in Google and AI search and adjust the future content plan if needed.
Stages 1 and 2 are classed as separate projects so we’ll work on those first before moving onto the monthly retainer or blog batch, .
Your investment:
Month 1 visibility review + website copy optimisation: Starts at £100 depending on whether you need the optimisation or we’re only reviewing visibility and creating your SEO action plan.
Month 2 onwards: Regular blogs and SEO reviews start from £200/month (depending on the number of blogs created monthly). Blog batches start at £950 for an initial batch of 10 blogs.
“Sally’s copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work.”
ERICA, skin studio owner + esthetician