Get my eyes on your home page to see if your website is REALLY speaking to the people who are looking for a wellness expert like you versus the people who are still weighing up whether they need you yet
“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
WEBSITE + SALES FUNNEL + EMAIL COPYWRITER FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS, AESTHETICIANS, SKIN EXPERTS & HOLISTIC HEALTH PRACTITIONERS
Website copy for wellness + skin experts who want to stand out from the competition as a premium expert and book more consultations.
Your next clients aren’t researching whether to work with a health, wellness or skin professional—they’re deciding who to trust with their health and wellbeing and they’ll book a consultation with someone who stands out.
When your messaging positions you as an expert who stands apart…
You finish up a session or consultation, tidy your space and glance at your phone to see another new booking.
While your competitors are trying every trick and trend in the book to get noticed, you know your website, profiles, and listings are bringing in the right kind of clients, organically, consistently and without the hustle because your messaging positions you as an expert whose approach stands out as the best option for the right people.
Your messaging reflects who you are and the expert experience only you can deliver, showing clients why your approach stands apart from local and online competitors.
They convert into bookings even while you’re with clients or asleep.
You’re not forcing visibility anymore or trying to convince people they need your expertise. You’re attracting it from the people who are excited and ready to book with you.
That’s what happens when your website, sales pages and profiles/listings perfectly position you as the expert for ready to book clients:
With the right positioning across your website and profiles, you’ll attract clients who:
Book a consultation already trusting that you’re the person who can get them results.
Choose you over competitors in your area and niche.
Book without needing gimmicks, trends or constant outreach.
This isn’t just “better marketing.”
It’s the power of clear, optimised and bespoke messaging that brings the right people to you, again and again.
"The copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work." - Erica
I’m not just another wellness copywriter. I’m a strategist who uncovers what makes your work truly different and I turn that into messaging that converts ready-to-book clients.
✔️ Website, sales page and profiles messaging written in a way that helps the right clients quickly recognise you as the right choice.
✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.
✔️ Profiles. listings and booking pages that position you as the obvious local choice so when dream clients compare their options in your area, you’re the one they feel compelled to invest in working with.
This ensures your messaging speaks to clients who are ready to book, showing them why your support is unique and exactly what they need.
The messaging I’ll create for you is uniquely rooted in:
Your USP
What makes you different and unique to set you apart from others in your niche.
Your approach/method/system
How you do things and why it makes you the expert
Your expertise
Your expertise framed in a way that matters for high intent, ready to book clients
"After 2 years of frustratingly attempting to update my website copy myself (using Chat GPT) I handed over the reins to Sally, and I couldn’t be happier with the result! I feel that Sally really captured the essence of who I am and the message that I wanted to share with clients. Finally my website feels complete and where I want it to be. I am so glad that I took the leap and I highly recommend her to anyone looking for high quality, heart centred and natural copy." - Lisa
I write and optimise copy for wellness and skin experts, including:
(But if your work makes people happier and/or healthier, we’re probably a good fit to work together
Nutritionists
Dietitians
Nutritional Therapists
Naturopaths
Skin therapists, facialists & other skin experts
Aestheticians
Physiotherapists
Osteopaths
Fitness coaches / PTs
Functional medicine practitioners
Massage therapists (including Lymphatic Drainage experts)
Relexologists
Acupuncturists
Yoga & Pilates teachers/instructors
Reiki therapists
Counsellors & psychotherapists
Hypnotherapists
EMDR therapists
Sleep consultants
Skin/aesthetic training clinics/providers
MEET YOUR COPYWRITER + STRATEGIST
SALLY AQUIRE
The wellness and skin professionals I work with aren’t just practitioners who know their stuff.
They have a proven approach/framework that’s been honed by years of experience and results.
But they’ve accidentally positioned themselves to sound the same as everyone else and potential clients don’t see the value in working with YOU versus working with someone else.
If you’re here, it’s because you want your expertise presented in a clear, compelling way that makes the right people choose you over your competitors.
Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging and positioning that helps more clients recognise you as the right choice so you stand out in a sea of competition and book more consultations.
I combine my copywriting and marketing expertise with having been where your best fit clients are. I know just how powerful your work is in transforming someone’s health and life because of my own health journey and the support I gained from wellness professionals.
Website copy that gets you found by the right people and positions you as an irreplaceable expert (not just another expert saying the same things as everyone else)
Aka an investment in your brand positioning, not just words on your website
-
Messaging/copy that positions you as the irreplaceable expert.
An investment in your brand positioning via copy that incorporates this messaging and positioning on key pages of your website.
Minimum of 3 pages, typically:
Home page
About page
1 x services /treatments page
But flexible choices re pages and packages can be upgraded to include more pages
From £1200 (payment plans up to 10 months available)
-
Messaging/copy that positions you as the irreplaceable expert on a page that will have impact for booking more clients.
Positioning work to find your sweet spot in the market aka your USP combined with messaging and positioning gaps so you stand out from the competition.
From £250 per page
You can choose to work together on more pages in the future as budget and life to extend the premium positioning across your website as a whole.
Your Blogs Are Where SEO + Search Intent Compounds
Regular blogs written to match search intent make your website become much more of an SEO powerhouse
-
How it works:
Keyword research aka strategic search intent research to uncover exactly what your ideal clients are searching for, ensuring every blog reaches the right audience. Performed every 6 months ie if we work together over the course of a year on your blogs, keyword research will be performed twice in that year.
Investment - £150 (covers 6 months of blog strategy)
1-4 monthly SEO-optimised, story-driven blog posts that position you as a premium expert and convert high-intent clients.
Investment - From £175 per blog (£205 with uploading and scheduling in your backend).
Profiles, listings, and booking pages designed to help clients who are ready to book choose you over competitions (especially locally)
-
Optimised existing profiles or create new profiles
From £75 per profile
Ready to grow your wellness business with copy and strategy that attracts clients who are already ready to book?
Let’s explore how your website, sales pages and profiles can attract the right clients who are ready to invest so you grow a successful wellness or skin business instead of just collecting followers and subscribers. Complete the enquiry form on the button below and we’ll schedule a call if we’re a good fit.
CONNECT WITH ME ON THE ‘GRAM
