Blog Content That Positions You as the Expert Clients Can’t Replace

Because in 2026, your blog should show them why you’re the obvious choice + not just build the kind of ‘authority’ your potential clients can find online in a couple of clicks

I write blogs that don’t look to build your authority or try to prove your expertise.

I write blogs that position you as a premium expert while delivering content that matches real search intent so you can stop: 

  • Writing blogs you think your clients might like and writing blogs that match what your best fit clients are actually searching for 

  • Relying on AI to generate “authority” content that does nothing to differentiate you from other wellness or skin experts or AI itself 

And start turning your blog into a marketing and positioning tool that attracts high-intent clients more consistently. 

That’s where strategic blog content comes in:

  • Keyword research for search intent — I write for what your ideal clients are actually searching for, not what you assume they want or what feels like a good idea for a blog this week or month

  • Storytelling and USP integration — Your expertise, approach, and results shine through every post

  • High-intent client focus — Blog content is designed to position you to the people ready to take action and book, not just educate or empower people who aren’t ready to book with you

With the right blogs, your website becomes a booking engine, not just a collection of information that doesn’t help to grow your wellness or skin business. .

The Atlast Project →

“Sally’s copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work.”

ERICA, skin studio owner + esthetician

Monthly Blog Retainers For Consistent, High-Impact Content

Keep your website working for you every month with strategic blog content designed to attract the clients you actually want.

  • One blog per month minimum, optimised for high-intent search terms

  • Option to scale to 2–4 blogs per month for maximum visibility and authority

  • Every post is crafted to showcase your USP, unique approach, and expertise

  • Guides higher intent visitors toward booking, instead of just educating / empowering them

  • SEO optimisation ensures your content is found by the people actively searching for your services

How it works:

Keyword research aka strategic search intent research to uncover exactly what your ideal clients are searching for, ensuring every blog reaches the right audience. Performed every 6 months ie if we work together over the course of a year on your blogs, keyword research will be performed twice in that year.

Investment - £150 (covers 6 months of blog strategy)

1-4 monthly SEO-optimised, story-driven blog posts that position you as a premium expert and convert high-intent clients.

Investment - From £175 per blog (£205 with uploading and scheduling in your backend).

Frequently Asked Questions

  • While your input is valuable, I don’t just write whatever topic is suggested.

    Each blog is built around keyword research for search intent to ensure your ideal clients are actually searching for it.

    I also weave in your USP, approach and story so the blog post positions you as the go-to expert — not just another wellness or skin professional with generic content.

  • Blogs that are based on assumptions and guesswork often attracts low-intent readers who won’t book … if they get any traffic at all.

    Keyword research shows exactly what your high-intent clients are searching for, helping you create blogs that can drive bookings rather than just traffic that goes nowhere or only reaching people who are already in your world.

  • Even one well-crafted blog per month can steadily attract high-intent clients if it’s optimised and strategic.

    Most clients scale to 2–4 per month once they see how consistently it can srengthen their positioning.

  • Most AI or generic content focuses on education or proving expertise because this is what ChatGPT and the like tends to churn out and it doesn’t do keyword research to match search intent.

    My blogs showcase your unique approach, USP and client stories, combined with search intent optimisation.

    That means your content doesn’t just inform — it positions you as the expert clients can’t replace and drives bookings.

  • For a single blog, typical delivery is 1–2 weeks from finalising the topic.

    For retainer clients, we plan content in advance so you always have a steady stream of optimised, high-intent posts ready to publish.

    I often deliver content on set days in a month so you can publish consistently.

  • Yes, I can go into your website backend and upload and schedule blogs for you as an optional add on.

    This is an extra £30 per blog.

Get started with blog copy that acts as a premium positioning tool:

  • Step 1 - I perform keyword research

    Strategic search intent research to uncover exactly what your ideal clients are searching for, ensuring every blog reaches the right audience.

    FYI - I don’t take topics you want to blog about unless I can prove the search intent behind them.

  • Step 2 - SEO Optimised Blogs Delivered To Your Inbox Each Month

    1-4 monthly blogs designed to match search intent and position you as a premium expert.