Can You Sell In Your Welcome Sequence?

Can you sell in your welcome sequence?

There’s a big myth that you can only nurture in a welcome sequence and your paid offer(s) should have no place in it.

You absolutely can do some selling - assuming you've provided some killer value in your welcome sequence before you try to sell and it’s not just a full-on sales sequence in another guise.

Why You Can Sell In A Welcome Sequence (Just A Little Bit)

Your freebie may have helped them to take a valuable first step towards solving their problem(s) but it's only scratching the surface re how you can help them.

It's your paid offer(s) that will move them much further along the transformation journey and it's smart to seed this in your welcome sequence.

If you’ve got a good freebie that’s offering genuine value and you’re backing that up with more valuable expertise in your welcome emails, your paid offers are the next logical step to go deeper with the problem your new leads are currently struggling with.

Think of it this way too - one of the goals of a welcome sequence is to help new subscribers to get to know your business. If you’re not talking about your paid offers from the very beginning, you’re not introducing new subscribers to the heart of your business and how you can help them.

You don’t need to hide your paid offers until later in the relationship and it can be detrimental to do this.

When I’m auditing welcome sequences for clients, I often see sequences that never mention paid offers and even by the end of the sequence, new leads are none the wiser about how my client can help them beyond the freebie and emails they’ve just consumed. When the client then comes to sell later on in the relationship, it can feel incredibly disjointed for their subscribers and makes it much harder to get traction from these later emails.

Truth is, some people will be ready to take the next step right away so why not have it as an option for those people while continuing to nurture the relationship with people who aren’t ready yet?

Ways To Sell In Your Welcome Sequence

Mini or low-ticket offers are perfect for this or introducing them to a webinar/masterclass funnel that sells a higher ticket offer.

I don't look to sell high ticket offers directly in a client's welcome sequence but you can invite them to book a call that acts as the next step to this.

If your welcome sequence has shown your expertise/credibility/authority, showcased some client results and generally built trust and interest for your work, this doesn't have to be a full-on sales call as your emails will have helped to soft sell.

Ready To Get a Few Extra Clients From Your Welcome Sequence As Well As Building Those All-Important Relationships?

You can sign up for my free welcome sequence mini guide here.

Just want it taken off your plate by a copywriter who specialises in writing welcome sequences for wellness practitioners and welness brands?

If you’re ready to enquire with me, you can fill in the form here.

Not in a position to work with me but want my support to guide the copy in your welcome sequence?

You can buy my DIY welcome sequence templates below.