The right email marketing strategy can transform your wellness business
If you’re still relying on social media or live launching, there’s an easier & less stressful way to thrive
If you haven’t been getting clients from your emails, I bet this is also true:
You’re exhausted and frustrated from using social media as your main way to sell.
Jumping on every social media trend to beat the algorithm or go viral.
Filming endless videos for social media because business ‘experts’ are telling you that it’s the only way to get clients.
Hosting regular live masterclasses (or other live events) to bring new leads.
You started your wellness business to help people to become happier and healthier, not to burn out trying to reach the people who need you.
You know there’s got to be another way to attract the right people into your world and turn them into clients.
And there is … if you have the right strategy behind your email marketing.
An email system that nurtures and sells can sell your offers on autopilot.
You can use social media to bring people into the system but the pressure to show up all the time is off.
It means:
Having a simple system that takes your audience from cold (and unlikely to take action) to warm (and much more likely to take action) once they join your email list - without you having to keep showing up once the foundations are in place.
Not having to keep jumping into launch mode whenever you want to sell more of a particular offer.
So you can focus on supporting the clients that have come through your email system and create the life-changing impact you desire.
“Working with Sally on an email sequence has been one of my best business investments and greatest reassurances.
Sally understood me and my business purpose and my ideal clients’ challenge and she then created amazing copy that was clear, empathetic and concise and that will, undoubtedly, reassure my audience that I can support them. She also portrayed the authentic me through the words and language she used.” - Victoria
Introducing .. Email Marketing Made Easy
The evergreen email system that nurtures your audience and sells your offers on autopilot via strategic email sequences and weekly emails
Sell through connection, nurture and bridging the gap between where your audience is at and where they need to be to take action
Evergreen your emails so you don’t have to live launch
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Audit of existing email strategy and list building ie what’s currently working and what could be improved
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Introduce subscribers to your business and mission, grow your know, like and trust factor and pave the way for action
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Go deeper with objections and build on the welcome sequence
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Sales sequences for your main offers
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My tech partner, Victoria, can set up your email automations and regular emails
If you need support to grow your list, you can add-on freebie funnel elements e.g freebie and opt-in page
Your investment to receive a bespoke email marketing strategy to sell your main offers on autopilot = £3200 (audit, bespoke email & funnel strategy & 4 email sequences to put on autopilot)
After that’s all in place, your investment for weekly emails to nurture, build relationships and soft sell your offers = £400 per month (payable monthly)
Too high an investment for you right now? Scroll down for the more budget friendly DIY option to get the foundations aka the email sequences in place to sell your wellness programme.
“I love the newsletters package! I put a lot of time into the structure and choosing recipes, so it was fantastic for someone to come through and write everything for me. I find the writing bit hard as I lack inspiration and time to do it.” - Nuala
What do I need to have already?
Ideally, you’ll tick these boxes to get the most from the Email Marketing Made Easy package:
An email service provider that allows you to set up automations (for the email sequences) and to tag and add conditional triggers for subscribers
An existing email list i.e you’re not brand new to email marketing (if you are new to email marketing, we can add on the list building elements to the package to help you to grow your audience too)
You deliver 1-1 services or you sell a course, group programme, membership and/or digital products eg masterclasses
I’m new to email marketing or my list is very small. Is this the best package for me?
In either of these scenarios, you’ll get more from your email marketing if we work together to make sure your freebie funnel is strong and well optimised before moving onto getting these foundations in place.
Will my emails be added to my email service provider for me?
Not in the standard package but you can choose to upgrade the Email Marketing Made Easy package to also include implementation and set-up for your email sequences and regular emails (and list building if you choose this) from my tech partner, Victoria.
Will my emails sound like someone else has written them?
I write emails in your voice and with your brand personality so that it sounds like something you could have written. Especially in the early days of working together, we’ll collaborate to make sure the voice and personality is on song.
How does payment work?
The weekly emails element will be billed at £400 per month while we work together.
The foundations elements of £3600 can be paid in full or on a payment plan.
Choose from 2 month, 3 month or 6 month payment plans.
Want to get these foundations in place but don’t have the budget for bespoke copy?
You can buy the templates for creating a welcome sequence, deeper nurture sequence and sales sequences (plus real life examples of these sequences) in the copy shop via the Get Clients Via Email bundle to guide the copy you write.
This option doesn’t deliver the bespoke strategy for these sequences that’s unique to your wellness programme and your wellness business in general (and the price difference reflects the fact that you’ll have to do much more of the work based on my guidance) or look at the strengths and weaknesses of your current marketing.