In other words, you need to build a super strong relationship with your subscribers before you can expect them to make an enquiry to work with you, book a call or take any meaningful action.

One of the best ways to start your relationship with new subscribers on a strong basis is a welcome sequence that builds trust and authority and helps subscribers get to know you and your business as soon as they sign up to your list.

A single welcome email that delivers a freebie won't build enough trust.

And if you don't have any welcome emails at all, you're going to find it much harder to build enough trust to get clients from your emails.

A SERIES of welcome emails designed to start the relationship on the right foot means that potential clients get to know you, like you and trust you very quickly.

Which is half the battle for turning them into clients when they're ready.

Especially in the wellness space, where we need a lot of trust and relationship building to move potential clients from where they're at to where they need to be to feel ready to take action and invest in their future health. 

This is the power of a good welcome sequence - it also starts priming to sell while building the relationship early on.

There's no substitute for that - especially newsletters alone.

Most new subscribers are likely to be very new to your world and while they're keen to know about you, they're not ready to take the next step right away - especially if you’re running ads to a lead magnet. 

They need much more nurture to move from this cold state. 

This is why a welcome sequence that builds your know, like and trust factor and strategically moves potential clients further along your funnel is an essential part of your marketing ecosystem and why you absolutely don't want a potential client's next touch point after entering a funnel to be a newsletter.

Most welcome sequences don’t have this strategic foundation and they don’t move potential clients along the funnel. This is a big problem because it means that potential clients stay stuck in the same place as when they joined your email list and don’t move from there, especially if there’s no strategic direction behind your regular emails either.

If you've skipped or skimped on the trust building at the start of your relationship with new subscribers and gone straight to newsletters (especially monthly emails), it can take a long time to get your newsletters to build enough trust.

And if your newsletters aren't moving them towards action, they may never feel ready because the right groundwork was never laid.

It makes selling via your emails very difficult and leads you to mistakenly believe that email will never help you to get more clients in your wellness business.