Your website is arguably
the most important of
your marketing foundations.
WEBSITE COPY FOR WELLNESS COACHES, NUTRITIONISTS, DIETITIANS AND THERAPISTS
Your website is a 24/7 shop window for your services/offers and kickstarts the rest of the marketing ecosystem.
Because it's how potential clients will decide whether you're the person they should choose when they're investing in their health or if they're not ready yet, whether they trust you enough to go deeper into your world.
Which is why the copy needs to engage, position you as the ideal solution and make them want to go deeper into your world.
If a potential client isn't ready to enquire when they're on your website, you want them to go deeper into your world via some kind of funnel i.e a freebie download or a free training.
That way, you don't lose them because they're not ready (because they won't come back!) and you can nurture them until they are ready.
But having a bit of copy about who you are and what you do is only part of the story.
Basic website copy doesn’t build enough trust or empathy or give potential clients the information they need to make an informed decision about whether they should sign up for your freebie, let alone book a call with you or enquire about working with you.
Your website copy needs to communicate the key things that potential clients need to know and this involves a more strategic journey on each page.
You need to factor in where they are, where you need them to be and what they need to know to bridge the gap and encourage action.
This means being intentional and strategic about the type of copy on a specific page of your website and crucially, how it’s structured and flows so that potential clients go on the right journey to prime them for the next step.
Website Copy Packages
The Essentials Package (Home, About & Services pages)
3 pages of website copy, plus pre-project keyword research and competitor research.
Delivered in 2 weeks of project start date.
£1200
The Growth Package (5 pages)
5 pages of website copy, plus pre-project keyword research and competitor research.
Delivered in 3 weeks of project start date.
£1600
DIY Website Copy Frameworks
Budget friendly frameworks for individual website pages - home, about and services pages. Or bundle them together to save versus buying individual frameworks separately.
Created specifically for wellness pros by a copywriter who specialises in the wellness niche ie me.
Adding optimised blog posts to your website every month can help your website to be found by potential clients doing organic searches
Work with me on monthly blogs that are SEO optimised for organic search and aligned with your wider marketing strategy (not just random topics you think your potential clients might be interested in).