What Is Attraction Marketing?
Attraction Marketing is a strategy that uses content to attract clients that are already seeking what you offer. It educates, entertains and provides value on topics that your ideal clients/customers are looking for. By giving them what they want and need, you’re increasing the chances that they’ll buy.
The Benefits of Attraction Marketing
Sets your business apart from the competition through content that serves potential clients/customers and speaks to their challenges and desires.
Not having to chase potential clients because they can find you through your content
Your content positions you as an expert in your niche and builds a stronger brand
Building a deeper connection and relationship with potential clients who find your content.
In a nutshell: you’re attracting the people who need what you offer and are actively looking to buy it. No sleazy selling, no convincing people that they need you or any other sales tactic that feels OTT and unaligned with how you want to do business.
BUILD your audience - ENGAGE your audience - SELL
Using attraction marketing to build and engage with your audience makes the selling part much more simple. At its best, attraction marketing can make selling feel effortless.
YOU Are The Brand
With attraction marketing, YOU are the brand (rather than the business being the brand). People buy from people and there’s no-one quite like you.
Even if your services or products might be very similar to what others are offering, you can stand out from the crowd through yourself as the USP. It’s about being your real, authentic self and giving potential clients/customers a sense of who you are so they’re attracted to your vibe, personality and energy. It’s definitely not about pretending to be something like you’re not.
What Attraction Marketing Doesn't Involve
We're not doing any kind of hard sell in the content with attraction marketing.
It's value-led so that it feels natural to make the ask later on in the content once the trust and connection have been built. If you hate the idea of pushy content, attraction marketing is something you’ll love.
We’re also not spending forever in the DM’s trying to close leads. Sure, you can (and should!) follow up with leads who reach out to you off the back of your attraction marketing content but we’re not chasing anyone.
If the thought of chasing people in the DM’s makes you feel icky, it’s not a part of attraction marketing. The bulk of the selling has already been done through your content and the trust you’ve built. By the time potential clients/customers reach out to you, they’re ready to take action - booking a call, completing an application or whatever the next step is in your system.
What Attraction Marketing Tends To Look Like
- Blogs
- Social media posts
- Videos eg. Youtube, Instagram,
- Webinars /masterclasses/free trainings
- Lead magnets
- Podcast episodes
What You Need To Make Attraction Marketing Work
Have a clearly defined audience that you know inside out.
Understand the biggest challenges facing your audience and what they really want. Go deep on this and come up with as many challenges as you can - both big and small. Do some research in your niche to pick up on challenges that you may not even have thought of. Forums and communities can be great sources of research. Once you’re done with the research, you should have a stream of content ideas that you can use for attraction marketing.
Try to get prospects on your email list so you can continue to provide value around their challenges and desires until they’re ready to reach out.
Ready To Make Attraction Marketing Work For You?
I'm taking on new clients for January 2023 & beyond - contact me if you want to chat about how we could use attraction marketing to build your brand and grow your business!
