7 Types of Email Sequences You Need In Your Business

Not sure which email sequences can help you to grow your business and attract and convert more of your dream clients?

Welcome Sequences

If you’re putting effort into building your email list through a freebie, webinar or low-cost training, you’re missing a trick if these new leads aren’t fed into a welcome email sequence that pulls them deeper into your world and builds trust and connection from the get-go. 

When someone downloads your freebie or registers for your webinar, they’re excited to learn from you. A welcome sequence builds on this and aims to create a strong relationship from the moment they join your list. 

If they simply feed into the regular emails you send to the rest of your list, the opportunity to do that is lost. They’re much colder leads than if they had gone through a welcome sequence before getting a “regular” email. And that can make a huge difference when it comes to wanting to work with you or buy from you. 

Nurture Sequences

Nurture sequences also boost trust and build connections but they don’t have to come at the very start of your relationship. Nurture sequences can happen at any stage, even if people have been on your list for a long time. Generally, they work best when they’re sent out to certain segments of your list, rather than everyone, so that you can build trust with these people alongside regular emails.

Sales Sequences 

Sales sequences are a must when you’re in business but there’s a way to do them authentically and without coming across as overly sales-y. We want to provide value, speak to pain points (and offer hope for the future that these pain points can be resolved), overcome objections and lead towards the sale.

Webinar Registration Sequences 

Not everyone who registers for your webinar will definitely show up but you can increase the attendance rate with webinar registration sequences. These emails remind people of what they’ll get when they show up live and avoid the potential for forgetting they’ve even signed up.

Enquiry Sequences

An enquiry doesn’t always mean a potential client will rush to book a call with you and there is where an enquiry sequence can do the heavy lifting for you.

Having an enquiry sequence means you can gently push potential clients to book a call with you while addressing some of the objections they may still have and show them the transformation that people just like them have achieved by working with you.

Onboarding Sequences

Onboarding sequences build on a new client’s excitement to work with you and can address any niggling concerns or doubts that may be in the back of their mind. They can validate the decision to work with you and set the expectations for your time together. In a nutshell, they help to lay the groundwork for the work you’ll do together and establish a great relationship within seconds of them signing a contract.

Offboarding Sequences

Wrapping up your time with a client isn’t the end of the story - not if you have a strong offboarding sequence! You can collect all-important client feedback, introduce them to offers that are a good fit for them and maintain a relationship that can lead to future work.

Need help with creating strong email sequences that attract and convert more of your dream clients?

Fill in this form to tell me a little bit more about where you’re at and if we seem like we’ll be a great team, we can chat more about creating email copy that helps to grow your business.