BESPOKE STRATEGY + DONE FOR YOU EMAIL, FUNNELS & WEBSITE COPY FOR WELLNESS COACHES, NUTRITIONISTS, DIETITIANS & THERAPISTS
The biggest reason you’re not creating the impact you dream about is because you’re not taking the right people on a targeted journey towards working with you.
(You need a strategy behind your funnel and emails that works for your business, offers and audience)
Bringing the right potential clients into your world is only half of the story …
They also need to be strategically guided towards working with you 1-1 or joining one of your signature offers via the right type of nurture and that’s much more than just a freebie to get people on your email list, a couple of welcome emails and monthly newsletters.
Your website is a 24/7 shop window for your services/offers and kickstarts the rest of the marketing ecosystem.
Because it's how potential clients will decide whether you're the person they should choose when they're investing in their health or if they're not ready yet, whether they trust you enough to go deeper into your world.
Which is why the copy needs to engage, position you as the ideal solution and make them want to go deeper into your world.
If a potential client isn't ready to enquire when they're on your website, you want them to go deeper into your world via some kind of funnel i.e a freebie download or a free training.
That way, you don't lose them because they're not ready (because they won't come back!) and you can nurture them until they are ready.
Your website copy needs to communicate the key things that potential clients need to know and this involves a more strategic journey on each page.
You need to factor in where they are, where you need them to be and what they need to know to bridge the gap and encourage action.
This means being intentional and strategic about the type of copy on a specific page of your website and crucially, how it’s structured and flows so that potential clients go on the right journey to prime them for the next step.
Growing your wellness programme can feel exhausting - especially if your current strategy is mostly (or solely) based around Instagram Reels and being super visible on social media in general
Every so often, you get a client directly from social media and it’s just about enough to encourage you to keep going on this path.
But you look at other wellness coaches and nutritionists who are filling up their programmes and you secretly wonder what their secret is.
How are they getting clients into their wellness programme on a much more regular basis than you?
It’s not because they’ve been doing it longer than you.
Or because they’re somehow ‘better’ than you.
It’s because they have a ‘hands off’ evergreen funnel strategy to bring the right clients into their world and sell to them authentically so they can stop tying their income to their visibility.
Because when you have a connection-led evergreen funnel system that attracts people into your world, gives them the nurture and relationship building they need to feel ready to take the next step and then sells to them in a way that feels good, this can happen:
You can attract potential clients into your world and nurture them without actively showing up all the time because your evergreen marketing system is doing this automatically.
The pressure is off your social media because it’s only needing to encourage people into your evergreen funnel and doesn’t have to attract, nurture AND sell all at once.
If you’re ready to do things differently and base the bulk of your marketing around a simple, automated system that meets your potential clients where they’re at and bridges the gap to where they need to be to take action, you can grow your wellness programme without having to work even harder or sacrifice your own wellbeing.
Your evergreen funnel does the hard work in nurturing and selling so that you can be much more hands-off with your marketing and still feel confident that your potential clients are on the path to working with you.
Because this is probably not happening via social media (especially when you’re fighting the algorithm to even get your posts seen) …
With an evergreen funnel, you can make sure that the right messages are being seen at the right stage in the relationship.
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Bespoke strategy and copy for a high-converting freebie or sales funnel delivered in 4 weeks (may be longer depending on the exact nature of your funnel and if you choose to add-on extras).
Week 1 - I’ll do the strategy for your overall funnel.
Week 2 - I’ll draft the copy for your dreebie and opt-in page.
Week 3 & 4 - I’ll draft the copy for your welcome sequence,
£1200
Add-ons if desired beyond the basic funnel:
Long form sales page for a main offer- £750
Service page (if this is more relevant) for a main service - £180
Deeper nurture sequence + From £800
Sales sequence - From £800
*Want to get your funnel fully set up for you too? Add-on tech support to create your landing page and automations.
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An in-depth analysis of your copy to see gaps in your strategy and missed opportunities that are preventing potential clients from taking the next step with you.
A Power-Up can help you to get more from your existing evergreen funnel, website copy or email marketing so that you can ‘power up’ your marketing and grow your wellness business without the hustle and burnout.
If you feel like email marketing isn't working for you as a wellness pro, it’s probably because there’s no strategic direction behind your email marketing to help you move potential clients closer to working with you.
Are you experiencing any of these challenges?
You send emails regularly but hardly ever (or never) book calls or get enquiries from good fit potential clients off the back of your emails
You created an email list because you were told it was what you needed to do but you have zero clue how to actually get ROI from email marketing
You’re fed up with having to show up on social media all the time to try to get clients and you want to be able to use email marketing to help you get more clients
To get more clients, you don’t need to spend a ton of money on ads every month or rely heavily on marketing channels that are out of your control (hello social media!).
What you really need is to prioritise your email marketing and lean into the insane ROI it can bring.
If you’re not making the most of email marketing, you’re leaving money on the table every single month.
As well as helping to attract more of the people who need your wellness expertise and closing more of them at the top of the funnel, I also put a strong focus on nurturing in the MIDDLE of your funnel ie after they’ve come into your world but before they become a client or customer.
Why? Because the middle of the funnel is where it’s usually the ‘leakiest’ and even right-fit leads fall through the cracks because your nurture isn’t going deep enough. Fixing that can be a game-changer for bringing more leads all the way through your funnel. We can create long-term relationships through email marketing that can turn lurkers into clients.
The first step is strategic email sequences that start your relationship with new subscribers in a way that encourages them to take action ie work with you later on.
I get it. You were told you need to stay front of mind in the inbox and educate to build trust but this approach to email marketing doesn’t help your wellness business to grow.
It keeps you stuck in the value trap with an audience that expects to get free value from you and believes they can feel better through this alone.
The jump up to your paid offers and working with you becomes huge because there’s no mindset shifting to move them closer to taking the next step.
They stay in the value trap and never become clients.
It often looks like this - think of something valuable and informative to base a newsletter on and try to squeeze one or more of your signature offers into it.
I take the opposite approach. Your signature offers inform the strategy and direction of your regular emails. We start with what you want to sell more of and reverse engineer the themes of your emails in line with this so they can help you to bring potential clients into specific offers.
Think blogging is just an outdated way of showing you know your stuff as a women’s health coach, nutritionist, dietitian or therapist?
If blogging hasn’t worked for you, it’s not because it’s ‘dead’. It’s because you needed to approach it in a different way.
You were probably told that writing blogs would help you get more clients.
You just weren't told that you'd need to write OPTIMISED blogs for this to happen or that your blog should be playing a specific role in your overall marketing or that your blogs CAN and SHOULD be acting as a first step to encouraging potential clients to work with you i.e as part of a mini funnel.
The Soulful Growth Content Bundle aka your lead gen and nurture content delivered to your inbox every single month
Ongoing strategy every month aligned with your goals and offers
4 newsletters per month
15 captions per month
2 blogs per month
£1000/month