How to Know You’ve Outgrown DIY Copy (Even If You’re Using AI)

(Even if you’re using AI and think you’ve got it covered)

✅ You’ve written your own copy for your website, emails, funnels, social media content, blogs etc.
✅ You’ve followed expert tips to get it ‘right’.
✅ You’ve even plugged your ideas into ChatGPT to help you with the copy.

And still you’re not seeing the results you want.

❌ No steady stream of ready-to-work-with-you clients. Getting clients feels hard and doesn’t happen as often as you need for a thriving wellness business.
❌ No real momentum for growing your wellness business — even though you’re showing up every day and doing everything the visibility experts tell you to do.

You’ve outgrown the DIY stage and it’s not serving you as a wellness professional.

❌ The Truth About DIY Copy As A Wellness Professional (Including Using AI)

You’re at a point in your wellness business where DIY tactics (even AI-powered ones) aren’t strategic enough to keep you fully booked.

AI can speed things up.

❌ But it can’t give you clarity on your positioning if you don’t understand how to position yourself to your best fit clients. (Spoiler - it’s why you’re still positioning yourself to people in the early stage awareness but not your dream clients who are solution aware and ready to book).

❌ It can’t craft messaging that filters in high-intent leads if you don’t understand what drives the decision making of high intent leads when they’re seeking support from a wellness professional like you.

❌ And it definitely can’t translate your process into words that sound like you and convert if you don’t know what this looks like either.

🔎 4 Signs You’ve Outgrown DIY Copy

1️⃣ You’re clear on your offer but your copy still feels “meh”

You’ve refined your signature offer. You know the transformation is powerful.

But when you try to explain it on your website or in your emails? It comes out vague. Wordy. Confusing.

So you turn to AI because it feels more polished but in reality, it’s just creating copy that feels like all the other wellness professionals who are turning to AI.

✨ What you need now: strategic,and bespoke high-converting copy that’s built to call in decision-ready clients and positions you and your offers as the best fit for their needs.

2️⃣ You’ve used AI but your message still isn’t landing

AI can help you write faster but it can’t create messaging that lands with your best fit clients if you don’t understand what they need to see.

You’re generating words and they may land with early stage awareness leads.

But it’s not creating the right message for high intent leads.

✨ What you need now: someone who understands how high-intent leads think and how to write copy that moves them to act. AI doesn’t know how to do this without your guidance.

3️⃣ You’re getting engagement but not bookings

People are loving your content but it’s not translating into actual paying clients.

✨ What you need now: copy that guides the right people from connection to commitment, not more copy that focuses on connection or awareness but doesn’t move the right people towards working with you.

5️⃣ You’ve invested in brilliant brand visuals but your words aren’t doing the same heavy lifting

You may have dreamy design that helps to position you to premium clients.

But it’s not supported by copy that resonates with the right people ie solution aware, high intent, ready to book clients, and your marketing ultimately doesn’t convert the way you need it to.

✨ What you need now: words that do the heavy lifting and guide the right clients to a confident yes so your branding and copy work in partnership to position you as the go-to solution for the people who are already looking for a wellness professional.

💬 If You’ve Ready To Go Beyond DIY Copy, I’m Here to Help

As a wellness copywriter and strategist, I help health coaches and other wellness pros to create:

✅ Words and messaging that actually move the right people to work with you and finally calls in the dream clients that you aren’t currently attracting or converting

✅ Positioning that makes you the obvious choice for the high intent clients who are searching for you right now

It’s time to stop trying to position yourself to the people who may become a client someday and start building a message that works for the people who already know they need you and are seeking out options right now.

📥 Ready to step into your next chapter?

Let’s talk → Enquire about working with me