Email Marketing That Turns Subscribers Into Booked Clients

Strategic email content for wellness & skin experts who want more than “just sending emails”

For wellness and skin experts, email is one of the most powerful tools you have to:

  • Build buying trust

  • Warm up high-intent leads

  • Support your website and offers

  • Turn interest into booked appointments

But only when it’s strategic.

Why Most Emails Don’t Lead to Bookings

Most wellness and skin businesses fall into one of three traps:

  • Sending emails that are educational but never move people closer to booking

  • Relying on AI or templates that sound fine but don’t use strategy that builds buying trust

  • Treating email as a separate channel instead of part of the full client journey.

What Makes My Email Strategy Different

I don’t write emails to “nurture your list” or “stay top of mind”.

I write emails that:

  • Match where your reader is in their buying journey

  • Build trust and intent over time

  • Reinforce your USP, approach and positioning

  • Support your website, blogs and signature offers

  • Make booking feel like the natural next step

This is the same strategic thinking I bring to website copy and blog content — applied consistently, month after month.

Who This Is For

Email retainers are best suited to wellness and skin experts who:

  • Have a list but aren’t seeing bookings from it

  • Know their emails sound “fine” but don’t convert

  • Want strategy without having to plan every email themselves

  • Are tired of AI-generated content that lacks nuance or intent

  • Want email to actively support their business growth

Strategic Email Retainers

Consistent, conversion-led email copy

Email retainers are designed to move the right people to book with you.

What’s included:

  • Strategic planning for each email (intent, angle, goal)

  • Copy written to build buying trust, not just engagement

  • Messaging aligned with your USP and offers

  • Natural CTAs that guide readers toward booking

  • Optional integration with launches, promotions or seasonal themes

Retainer Options

2 Emails per Month

Support bookings strategically.

£300

4 Emails per Month

Best for consistent momentum, stronger nurture and clearer positioning, especially if you’re selling ongoing services or programmes.

(We can tailor frequency based on your offers and audience.)

Frequently Asked Questions

  • You can but it won’t do what strategic email does.

    AI can generate words.


    It can’t:

    • Understand your client journey

    • Position your USP effectively

    • Build buying trust over time

    • Or guide someone from interest to action

    That’s where strategy comes in.

  • I create a full email strategy that aligns with your USP, offers and client journey.

    This means each email has a purpose: warming leads, addressing objections, reinforcing your expertise or driving bookings.

    You can focus on your business while I plan the messaging that will actually convert your subscribers into clients.

  • A minimum of 3 months is recommended to allow strategy and momentum to build.

  • Yes — retainers are flexible and can be adjusted as your business or budget evolves.

  • Yes — I work on both welcome and sales sequences as part of a broader strategic approach to email marketing.

    Rather than writing a set of emails in isolation, I focus on how the sequence fits into your wider customer journey — what your potential clients need to understand, feel and trust before they’re ready to book or buy.

    This includes:

    • Clarifying the role of each email in the sequence

    • Aligning messaging with your USP, approach and offers

    • Building buying trust for high-intent subscribers (not just nurturing early-stage leads)

    If a welcome or sales sequence is the right next step for your business, we’ll approach it intentionally so it supports long-term bookings, not just short-term engagement.

Get started with email marketing that act as a positioning tool:

  • Step 1 - Strategy

    I create your email strategy in month 1 of our retainer to determine the emails we’ll send over the next few months.

  • Step 2 - Monthly emails delivered to your inbox

    Receive your emails each month.