Why Your Business Coach’s Marketing Advice Might Be Costing You Clients

You hired a business coach to help you grow and you’re taking marketing advice from them.

But if you’re following marketing or copy advice that isn’t based on copy and marketing psychology and what your best fit clients need to see to work with you, it might be doing more harm than good.

Because here’s the truth:
👉🏼 Many business coaches aren’t trained in marketing psychology.
👉🏼 They’ve never written high-converting websites, funnels, or email sequences for clients, especially in the wellness space.
👉🏼 They’re often giving advice based on what worked for them and not necessarily in the wellness niche— not what works because it’s a proven process for helping wellness pros like you to get more clients from their marketing.

🧠 Copywriting Is An Art & Not Everyone Is Trained In It

Many business coaches are brilliant at helping you to create a business model that supports your growth and life, for example.

But writing persuasive, conversion-focused copy that aligns with the customer journey? That’s a different skillset entirely and where most business coaches are providing marketing advice, it’s usually focused on awareness building ‘top of funnel’ marketing rather than conversion ‘bottom of funnel’ marketing (usually because they don’t understand the latter).

If your coach is telling you:

• “Just post value content and show up consistently”

• “Just tell your story”

• “Just do what worked for me”

And it’s not bringing in clients, it’s because their marketing advice is focused on the wrong stage of the customer journey and isn’t helping you to position yourself to the solution aware, high intent leads who are ready to work with a wellness pro like you.

Strategic Marketing Requires Real Strategy

Effective copy starts with deep messaging clarity. It involves:

• Understanding solution-aware vs. problem-aware audiences

• Mapping content to decision stages

• Using strategic positioning

A lot of marketing advice is missing the strategic psychology that helps high intent people say yes.

And when you try to DIY this (or use AI) based on what your coach told you? It often leads to:
❌ Messaging that doesn’t resonate with the right people
❌ Funnels that attract the wrong kind of leads
❌ Content that’s educational but not strategic

Red Flags to Watch For

Here’s how to know if your marketing advice isn’t coming from a trained strategist:
🔹 There’s no talk of customer journey or levels of intent
🔹 You’re told to “just give value” or “post more” without direction
🔹 The person giving advice hasn’t written proven, high-performing copy themselves, especially for wellness pros
🔹 The advice leads to attracting interest but not action

You wouldn’t give your clients generalised wellness advice pulled from Instagram so why is your marketing based on tips pulled from someone else’s playbook?

✅ The Shift: Work With a Copy Expert Who Gets Wellness

I work with health coaches, nutritional therapists and other wellness professionals every day — creating messaging and strategy that’s grounded in customer psychology and what drives solution aware, high intent leads to work with a wellness professional in your niche, and copy that converts.

Whether you need:
📩 Strategic emails that guide high-intent leads to book
📄 A website that speaks to decision-ready clients
🧭 A funnel built to convert high intent leads (not just nurture low intent leads)

I’m here to help you build systems that do the heavy lifting — without relying on trendy advice or following a blueprint that worked for someone else.

💭 Wondering if your content and copy is helping or hurting your conversions?

Let’s talk about how to build a marketing system based on what works day in, day out for wellness professionals.