Profiles, Listings & Booking Pages That Position You As a Premium Expert

Positioning-led copy for the places your future clients are already deciding

If you’ve got a presence on Fresha or other booking options, are they really positioning you as a premium expert?

Or are they making you blend in amongst a sea of similar-sounding competitors and quietly costing you ready to book clients?

When someone lands on your profile or listing, they’re usually not casually browsing.

They’re:

  • Comparing you to other competitors

  • Deciding if you’re “worth it”

  • Looking for reassurance they’re choosing the right expert

And if they can’t see a compelling way to differentiate you from the competition based on your USP and premium positioning, they’ll compare you on price.

This service is about making sure your profiles/listings:

  • Position you as the obvious premium choice

  • Reflect your actual expertise and approach

  • Support booking decisions instead of encouraging your dream clients to skip past you because they don’t see a reason to choose you

  • Support premium pricing

The Atlast Project →

“Sally’s copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work.”

ERICA, skin studio owner + esthetician

Done-For-You Profile & Listing Refresh

A complete copy refresh designed to elevate your positioning and increase booking confidence.

Each refresh includes:

  • Strategic rewrite of your profile or listing copy

  • Clear positioning as a premium expert

  • Messaging aligned with how high-intent clients make decisions

  • Keyword research to match search intent and help your profiles/listings to show up in organic search when high intent clients are actively searching for your expertise

This is ideal for:

  • Fresha

    Practitioner directories

  • Clinic listings

  • Internal booking software profiles

Fresha services menu (average of 5 treatments) - £105

Profile on Hypnotherapy Directory, Counselling Directory etc - £160

Frequently Asked Questions

  • Any profile where potential clients may discover you or decide whether to book — including Google listings, booking platforms, directories, and practitioner bios inside scheduling software.

    The most popular choices are:

    Fresha

    Hypnotherapy Directory

    Counselling Directory

  • No. This is usually a strategic rewrite, not a polish.

    I look at how high-intent clients read these pages and rewrite your copy to position you clearly, confidently, and competitively.

  • Yes. Even with a strong website, many clients will still find your profiles or listings before booking. They may check out your website to find out more about you, hence the need for premium positioning on both channels for cohesive positioning.

    This ensures your messaging is consistent and reinforces trust rather than creating doubt.

  • Yes. Profiles are priced per profile (£75 each). Many clients choose to refresh 2–5 key platforms at once to ensure consistency across their client journey, depending on how many platforms you’re listed on.

Get started with profiles/listings that act as a positioning tool:

  • Step 1 - I perform keyword research

    Strategic search intent research to uncover exactly what your ideal clients are searching for, ensuring every profile reaches the right audience.

  • Step 2 - Optimised profiles that position you as a premium expert

    Receive your optimised and premium positioned profile copy.