Your Wellness Marketing Strategy Should Be as Personalised as Your Client Plans
You Wouldn’t Give Your Clients a Generic Plan — So Why Is Your Marketing Following One?
You don’t offer one-size-fits-all solutions in your work with clients.
You personalise everything—whether you're a nutritional therapist, health coach, or dietitian.
💜 You ask questions.
💜 You dig into their history.
💜 You personalised everything to their needs and goals.
Because the real transformation happens when the approach fits the person—not the other way around.
So why is your marketing still following trends that weren’t made for wellness businesses and using generic AI content that doesn’t speak to high intent leads in the wellness space?
🧠 You’re Strategic With Your Clients — But Your Marketing Is Anything But
As a wellness professional, you already know that:
✅ Real change doesn’t happen with one size fits all protocols
✅ Personalisation is what drives results
✅ Clients need tailored support to move forward
But your marketing is still:
❌ Using generic nurture funnels or hard sales funnels that aren’t made for the wellness space
❌ Posting ‘viral’ content that only speaks to low intent leads
❌ Relying on templates and AI prompts that have no strategy behind them for speaking to high intent leads and don’t take the customer journey into account so they just create more noise.
And here’s the result:
🚫 You’re getting engagement but your client base is still the same.
🚫 You’re building visibility but your offers aren’t full.
🚫 You’re attracting the wrong audience or no audience at all when it comes to getting actual clients booked.
🎯 Personalised Marketing Converts Better (Just Like Personalised Health Plans)
What if your marketing was:
✨ Built around your unique client journey
✨ Designed to speak to solution-aware, high-intent leads that are ready to become clients
✨ Mapping out the exact beliefs and objections you need to shift for those solution aware leads
✨ Working behind the scenes to turn browsers into bookings rather than playing a super long nurture game that never goes anywhere.
Because just like a supplement protocol or meal plan only works when it's tailored, so does your email funnel, website copy, and content strategy.
🧭 Your Marketing Should Be Root-Cause Focused, Too
If your content isn’t converting, it’s not because you’re not posting enough.
It’s because it’s not targeted enough for the clients you want and need.
It’s speaking to:
🫥 Leads who aren’t ready and may never be ready
🫥 People who are problem-aware but not solution-aware and therefore not looking for support
🫥 Audiences who don’t see themselves reflected in your message and don’t take action
That’s a messaging problem, not a visibility one.
💡 Let’s Make Your Marketing As Intentional As Your Client Work
Just like you wouldn’t send your clients off with a generic PDF and hope for the best, you shouldn’t be crossing your fingers with marketing either.
🔑 You deserve strategy that works for YOU.
🔑 Messaging that converts your best fit clients now, not at some distant point in the future.
🔑 Funnels that actually guide the right people toward a confident YES.
✅ Ready to Build Marketing That Matches the Depth of Your Work?
📥 I help wellness professionals just like you move from generic content and one-size-fits-all funnels to strategic messaging and intentional marketing that speaks directly to the person who’s almost ready to hire you.
Because if your wellness business isn’t fully booked, you’re definitely NOT speaking to that person - even if you think you are.
👉 Let’s make your marketing just as transformational as your client work.
Work with me on bespoke strategy roadmaps for social media content, blogs, email marketing and sales funnels or get done for you strategy and copy.
