7 Signs You’re Ready To Refresh Your Website Copy As A Nutritionist, Dietitian, Wellness Coach or Other Wellness Pro
If your website isn’t helping high-intent, solution-aware leads say yes, you’re missing out on the people who are actually ready to work with you.
As a wellness copywriter who specialises in copy, strategy and messaging for nutritionists, health coaches and therapists, I know exactly how much impact a copy refresh can make. Especially when your current site is accidentally repelling the very people you want to attract.
Here are 7 signs it’s time to take a closer look at your copy:
1. You’ve Been Speaking To The Wrong People All Along
As a website copywriter and strategist for wellness pros, I’ve done lots of in-depth paid website copy audits and free mini home page copy audits.
There’s a particular issue that has been front and centre in all 50+ audits to date.
Website copy that’s speaking to people who aren’t going to become clients anytime soon.
Website copy that’s educating, building awareness and aiming for a lightbulb moment of clarity that there’s another way to feel. That you can help them.
This type of copy is speaking to earlier-stage, low-intent leads - not the more ready-to-invest clients you need to reach for a thriving wellness business.
These people are a million miles away from becoming clients.
Meanwhile, there’s a whole group of people actively searching for a wellness pro in your niche.
They’re Googling. Asking ChatGPT for recommendations.
If they find your website but it’s speaking to people much earlier in the customer journey, guess what happens?
They click away. Keep searching. And probably find someone else in your niche who is speaking to solution aware clients like them.
The people at a much earlier stage in the customer journey aren’t looking for someone like you yet. They don’t understand their problem well enough (or even at all yet) and they definitely don’t understand you as the solution.
Waiting for these people to make the jump is costing you the clients who are actively looking right now, and who are bypassing you because your website copy isn’t speaking to them. .
For your wellness business to thrive in the long term, your website copy needs to be speaking to the people who are currently making a decision about who to work with.
Not the ones who *might* become clients in 10 years time.
Not sure if you’re speaking to the right people in your website copy? Request a free mini home page audit for clarity and next steps.
2. You’re Getting Site Visits…But Not Dream Client Enquiries
High-intent leads who land on your site should feel instantly seen, understood, and motivated to take the next step.
If they’re bouncing without enquiring, your copy isn’t speaking to them. It’s speaking to a different stage of the customer journey. But that can change with a shift in messaging.
3. You Have a High Bounce Rate
If people are landing on your homepage and leaving straight away—or not clicking through to other pages—it’s a sign the message isn’t resonating.
You might assume you need to change the words. But more likely, you need to shift the message to speak to solution aware clients.
4. The Details Are Outdated
Maybe it’s subtle—like your “years of experience” stat is no longer accurate, or your About page still implies you’re just starting out when you’ve now worked with 100+ clients.
These small things matter. High-intent clients are discerning. That gap in perception can cost you the enquiry.
5. Your Competitors Feel Sharper
If other nutritionists or health coaches in your niche feel like they have clearer, more confident messaging, it’s about strategy.
More specifically, it’s that they’re speaking to solution aware clients while your message speaks to people earlier in the customer journey.
Your copy should be positioning you as the obvious choice for the right-fit client, not blending into the crowd with awareness building copy.
6. Your Brand Voice Doesn’t Feel Like You
Whether you’ve stepped into a different version of yourself now you’ve been in business for a while or your business has evolved since you wrote your website copy, it’s common to outgrow your copy.
If it doesn’t sound like your voice—or if it feels flat, stiff, or generic—that disconnect will be felt by your dream clients too.
7. Your Copy Was Never Optimised for Search
Even the best-written site won’t be found in search by your potential clients if your copy isn’t SEO-optimised. That doesn’t mean stuffing random keywords that feel like they should work—it means understanding how your clients are actually searching and making sure your site shows up when they do.
If your copy isn’t helping you get found online and it’s very hit and miss whether clients find you via Google (or similar), it’s definitely time to refresh.
So…Is It Time to Refresh Your Website Copy?
If your site still feels “fine,” but it’s not helping you attract the right clients—or convert them—it’s not doing its job.
Your website should be where solution-aware, high-intent leads land and say:
“This is exactly who I’ve been looking for.” And then they book a call or apply to work with you.
If that’s not happening?
Let’s fix it.
Here’s how I can support you:
💬 Mini Home Page Copy Audit – Free
Get expert eyes on who you’re speaking to in your website copy and whether you’d benefit from shifting the messaging towards solution aware clients.
Request your free mini home page audit here.
💬 Website Copy Power-Up Audit – From £150
Get expert eyes on your existing site with practical, conversion-focused recommendations on:
✔️ Messaging alignment
✔️ SEO opportunities
✔️ How to speak to high-intent leads
📝 Full Website Copy Refresh – Starting from £600
Strategic copy for your homepage, about page, and services page(s)—written to reflect your voice, position your value, and guide the right people to take action.
👉 [Enquire now about website copy support]
Not ready for 1:1 yet? Explore my Website Copy Templates in the Copy Shop to DIY your site refresh with expert guidance built in.
