Client Case Study: Launching A Low-Ticket Offer

The Project:

  • Mini sales page for her low-ticket challenge offer

  • Email sequence to bring people into the challenge

  • Post-challenge email sequence to upsell into signature programme

The Challenge:

My client was getting ready to launch a low-ticket offer to funnel dream clients into her signature programme.

The content for the low-ticket offer was the introductory part of her signature programme and supports people to kickstart their healing journey, even if they don’t go on to enrol in the signature programme.

She wanted a way for people to get tangible results that would support their healing journey but without the investment of her signature programme (which is in the region of £2k) - and the low-ticket version with small-scale support was born!

The low-ticket offer took the form of a 10-day challenge. With that decided, the focus turned to copy for the funnel.

My Approach:

As a low-ticket offer, it wasn’t necessary to have a long-form sales page to sell the challenge, especially as the first round was being sold predominantly to her email list (who were already quite warm). In the future, she will use ads to drive colder traffic to the challenge so we needed a strong sales page for that.

The next step was an email sequence to warm up her email list to the offer and why they may need it. Many of the women on her email list were unaware of why the challenge could support them and neded a little bit of education around this prior to talking about the challenge itself. We knew that they were struggling with symptoms that would make the challenge a no-brainer but that they wouldn’t necessarily be joining the dots between how they were feeling and the challenge itself without this warm-up.

We also created a blog post educating around the challenge content as another piece of warm-up content which went out to her email list and was linked to on social media and in her private Facebook group.

Results:

My client had over 30 people sign up her low-ticket challenge - many of whom hadn’t previously worked with her or even reached out for support before.

Want to get my help with launching your offer via a funnel? This particular used a simple funnel but I’ve worked on different types of funnels for clients to launch their low and high ticket offers- from freebie funnels to challenge funnels.

Let’s chat about how to launch your offer! Fill in the form on this link to get the ball rolling.

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