What Most Wellness Pros Get Wrong About Their Freebie (And What to Do Instead)

Your Freebie Isn’t Just a List-Builder — It’s a Filter & a Magnet

If your email list is growing but not converting, your freebie’s theme might be the problem.

Most wellness professionals create lead magnets that are too broad, too general, or too ‘top-of-funnel’. They attract people who are curious, not committed. People who love free value but aren’t anywhere near ready to invest in support.

The result? A disengaged list full of low-intent leads.

Your freebie isn’t supposed to just be a list-builder — it’s the first filter in your funnel. If it’s not attracting the right people, the rest of your funnel can fall flat.

High-Intent Leads Need a Different Kind of Freebie

High-intent leads already know they need help. They’re looking for the how and who.

They don’t need more education. They need clarity, confidence, and a sense of, "This is who I want to work with."

If your freebie doesn’t support their decision-making process, they’ll move on. 

The Shift to Strategic Freebies

Let’s look at some examples:

What doesn’t work:

• "5 Gut Health Tips for Better Digestion"

• "10 Foods to Balance Your Hormones"

These are educational and speak to awareness-stage readers, not decision-ready ones.

What works:

• "Gut Reset Checklist: What to Know Before Starting 1:1 Work"

• "How to Know If Nutrition Support Is Right for Your Fertility Journey"

• "My 3-Part Framework for IBS Clients (And How I Apply It in 1:1 Work)"

These are specific, actionable, and tied to your unique process or offer. They help someone qualify themselves as a good fit, without you needing to convince them.

Your Freebie Is An Entry Point To Your Conversion System

It defines what comes next. If it’s bringing low-intent leads who won’t convert anytime soon, it’s growing your list but not growing your business. 

If you want high-intent leads in your funnel, your freebie needs to:

• Speak directly to someone who is almost ready to take action

• Position your offer as a clear next step

• Reflect your approach and how it solves their specific pain

From there, a well-crafted nurture sequence written specifically for high-intent leads should guide them further along the decision-making process — not just provide more passive value.

Audit Your Freebie With These Questions:

• Is it speaking to someone who’s already solution-aware?

• Does it connect naturally to your paid offer as the natural next step for someone who is solution aware and high-intent or is it giving value to low-intent leads?

• Is it helping people self-select in (or out) as the right fit?

• Is it built to lead someone closer to working with you, not just learn from you?

Want to Make Sure Your Freebie Attracts the Right Leads?

🌀 Start with The Pre-Sold Path Email Series — a free, bingeable series that helps you attract leads who are already close to investing.

✨ Then explore my done-for-you strategy and/or copy support to help you attract high-intent clients through your funnel. We’ll map out a funnel for high-intent leads from freebie to conversion (and I can write the copy too if you choose).

Because your freebie shouldn't just grow your list. It should grow your client base.