Are You Growing Your Email List With the Wrong People? Email Marketing Strategy For Health Coaches, Nutritionists, Dietitians And Other Wellness Pros

Building Your List Isn’t Enough if You’re Attracting the Wrong People

You’re creating consistent content.  You’ve got a freebie out in the world. People are signing up.  You’re showing up in their inbox consistently. 

But your emails aren’t turning into clients.

If this feels familiar, here’s the real problem:

Most wellness professionals are growing their list with low-intent leads — people who are not ready to invest.

What Does “Low-Intent” Really Mean?

Low-intent leads are the people who:

• Love your health tips but aren’t ready to invest in their wellbeing
  

• Download your freebie because it sounds helpful but they’re not ready to take action
  

• Stay on your list but never reply, enquire, or book a call
  

They’re often in the early stages of awareness — browsing, learning, gathering information - often with the intent of figuring out how to DIY their health.

They’re not making serious decisions about working with a wellness expert like you, either because they’re nowhere near ready or they have no actual intent to. 

And if your email list is full of these people, your conversion rate will stay low — no matter how often you show up or how great your content is.

How Do You Know If You’re Attracting Low-Intent Leads?

Ask yourself:

• Does your freebie appeal to someone who is hoping or looking to fix their health on their own — rather than a specific, ready-to-act audience who will value your expertise and become a client?
  

• Do your emails consistently educate but rarely convert?
  

• Are you (at least partly) building your email list via social media followers who engage but rarely or never become clients?
  

If the answer is yes to any of these, chances are you’re attracting the wrong people into your funnel.

Here’s What High-Intent Lead Generation Looks Like

High-intent leads are already aware they need help. They’re actively looking for support. And they’re weighing up their options.

These leads don’t need more education or awareness. 

They need to understand:

• Why YOU
  

• What makes your approach different
  

• What results they can expect
  

• What might be holding them back — and how to overcome it (which will look very different to low-intent leads).
  

This all starts with the first entry point into your world: your lead magnet.

The Role of Your Freebie in List Quality

If your freebie is designed to “build awareness” or “offer a quick tip,” you’re likely pulling in people who are just curious or still think they can DIY their health with free advice.

But if your freebie is positioned around the transformation you help create and it speaks directly to people who already know they need support, it becomes a powerful filter for high-intent leads.

A well-positioned freebie does the heavy lifting of attracting the right people.

And it makes every email that follows more like to be effective.

What to Do Next

• Audit Your Freebie:
  

• Is it attracting people who are already looking for help?
  
  

• Check Your Nurture Emails:
  
  Are they strategic and speaking to high-intent leads, not just valuable and aimed at low-intent leads?
  

  • Are you moving people stratetigically toward a clear next step?
    
    

  Focus on Pre-Qualified Leads:
  

• Build your list intentionally — not just widely.
  
  

Ready to Learn How to Build a List of Pre-Sold, High-Intent Leads?

🎯 Start with The Pre-Sold Path Email Series — a short, bingeable email series for health and wellness pros who want to attract clients who are already almost ready to say yes.