Client Case Study: How A UK Therapy Clinic Doubled Their Enquiries After A Website Copy Refresh

My client, Candice, is the founder of a growing UK therapy clinic. Originally, she was the sole therapist but has expanded the team to include another therapist.

While her business was on the right track, her website copy still reflected an earlier stage of business and wasn’t doing the best job of positioning her expertise and the niche she really wants to be known for. 

All of it combined for a website that wasn’t bringing as many clients as it could. 

She was also investing in PR support to build her credibility and authority so it was crucial that the leads from that were visiting a website that clearly positioned her differently to her competitors, especially local ones. 

I dug deep into what set her clinic apart from local competitors and led with messaging and positioning that stepped away from the safe but generic positioning that so many therapists fall into and clearly established her niche and expertise as soon as they landed on her site.

She had chosen the website copy package that included optimisation for AI search so I also included copy sections and optimised headings with AI search intent in mind. 

Check out my website copy packages here.

Within a month of the new website copy going live, she had doubled her enquiries and onboarded 3 new clients.

Like so many of my clients, she wondered why she hadn’t booked to work with me sooner.

“My enquiries have nearly doubled in the last month and this last two weeks alone, I’ve had 3 and potentially 4 new starters!! It’s been incredible for my business. Thank you so so much.”

candice, uk therapy clinic owner