Launch Copywriting Packages for Wellness, Beauty, Skin and Female-Founded Businesses
Who This Is For
Launch copy packages are for wellness, beauty and skin professionals and female founders who are bringing something new into the world and need strategy and copy that premium positions your service or product, usually to a cold audience.
You're launching a brand new business, service or product and need copy that introduces you to a completely cold audience and positions you to stand out from existing competition.
You're launching a new service, treatment or offer to an existing audience who haven't seen this from you before.
You're launching a product eg a skincare range, a supplement line, a digital product, a course or a programme.
Particularly well suited to:
New wellness clinics and studios preparing for their opening.
Skincare and beauty brands launching their first product or collection.
Coaches and practitioners launching a new programme or group offer.
Female founders bringing a new product or service to market for the first time.
Established businesses adding a new revenue stream and launching it to a fresh audience.
Launch Copy Components:
No two launches are the same. The audience, the offer, the timeline, the channel all shapes what your copy needs to do and how it needs to do it.
That's why launch copy packages are built to be flexible, combining the specific copy assets your launch needs rather than applying a one-size-fits-all template to every project.
Every package is built around your specific launch and your offer, your audience, your goals and your timeline.
Here's what can be included:
Pitch Email Sequences
The email sequence is the engine of most successful launches.
It's the place where the relationship is built and the decision is driven over a carefully structured series of emails that take a cold subscriber from introduction to purchase with intention and momentum.
For new businesses and brands launching to a cold audience, the pitch sequence does something even more fundamental. It establishes who you are, why you're different and premium positions your brand so sales feel like a no brainer.
From £280
Ad Campaign Copy
Paid advertising reaches cold audiences at scale but only converts when the copy stops the scroll, speaks directly to the right person and compels the click.
Ad campaign copy can include Facebook and Instagram ad copy, headline and hook variations for testing, primary text for cold, warm and retargeting audiences and copy tailored to specific campaign objectives eg awareness, traffic, conversions or lead generation.
NB - Does not include ad campaign or ad account management.
From £300
Welcome Sequences
The welcome sequence is one of the most underestimated pieces of launch copy and one of the most important.
When someone joins your list during a launch, whether through a lead magnet, a pre-launch sign-up or a direct opt-in, the welcome sequence is their first experience of your brand in their inbox. It sets the tone, establishes the relationship and begins the work of converting a new subscriber into a buyer.
A strong welcome sequence introduces your brand story and values, establishes your expertise and credibility, speaks directly to your ideal client's situation and begins warming them toward the launch offer.
From £350