You Don’t Have a Lead Problem—You Have a Low-Intent Lead Problem

Why getting clients as a wellness professional feels hard (even with visibility, consistent content, and a “proper” strategy)

You’ve been showing up consistently and put in place all of the marketing pieces the ‘experts’ recommend.

✔️ Created a valuable freebie
✔️ Launched it to your audience
✔️ Built a funnel with nurture emails
✔️ Consistently created viral hook Reels to help you with visiblity and get more eyes on your content

But none of this is filling up your calendar with great fit clients who can’t wait to work with you.
You’re starting to wonder if something is wrong with your offer — or worse, with you.

Because according to the experts, it’s supposed to be easy to get more clients into your wellness business if you’re getting lots of social media views and getting some of them through your nurture funnel, right?

Here’s what’s likely circling in your head right now:

“Why are people downloading my freebie but then staying cold and never taking action?”
“Why do my comments fill with ‘this is so helpful’ but I’m not getting DMs or emails about ‘when can I work with you?’”
“Why does it feel like I’m constantly fighting to be seen but it’s not actually growing my wellness business?”
“Do I need to burn down my entire business model and pivot into something else?”
“Do I need to grow a lot more before anything will really take off?”

And if you’ve worked with a business coach, visibility strategist or content coach, you’ve probably been told:

“Just keep showing up — consistency converts eventually”
“It’s a numbers game — build your audience big enough and the sales will come.”
“Focus on connection and value first — the rest follows.”

But here’s what that advice doesn’t address:

⚠️ You’re not just attracting new people into your world. You’re probably attracting the wrong stage of awareness ie people who aren’t remotely ready or have no serious intent to work with you.
⚠️ You’re creating “connection content” that resonates with people who aren’t considering investing right now.
⚠️ Your funnel is built for a lead who was never going to buy anytime soon, hence why you’re playing a super long nurture game and hoping it eventually pays off when you’ve banked ‘enough’ trust.

🔍The ‘Experts’ Have Got You Attracting & Nurturing The Wrong People

Most ‘experts’ are teaching content, email marketing, funnels and even website copy for early-stage leads:

❌ People who are just starting to explore their symptoms and situation
❌ People who are curious, but not committed
❌ People who want information to help them feel better— not to invest in working with a wellness professional

These are the folks who download your lead magnet, binge your Reels and save your content but ghost your offers

They’re not in decision mode. They’re in “gathering ideas” mode.

They still think they can do it without your expertise and they’re not looking to take the next step with you.

They don’t want a discovery call. They need to become solution aware before they’re ready for that.

And no amount of traditional nurture is going to change that until they become solution aware. It’s not a case of building trust until the moment they magically become ready.

So if your visibility strategy, freebie and funnel is set up to attract these leads, it’s going to fall flat where it matters: conversions and clients.

Instead of just hoping and waiting for these early stage leads to become solution aware, you need a different strategy - one that calls in the people who are already solution aware and already looking for someone like you.

This is what’s missing in the marketing strategy of most wellness pros and why it feels so hard to get clients consistently even though you’re posting every day and have a funnel and a website that ‘should’ be working for you.

🎯 What High-Intent Leads Actually Need To See

The high-intent leads you want and need to work with think differently to the early stage leads you’ve been focusing on:

✔️ They’ve already tried many many things and they’re done dabbling with DIY solutions
✔️ They’re actively looking for a practitioner, coach or other wellness expert like you
✔️ They’re weighing up their options and want to feel confident in choosing you over another wellness pro

That means they don’t need more education. They don’t need empowerment content.

They’re not just waiting for the Reel that feels like the right sign to slide into your DMs.

They need clarity. Confidence. Proof. Positioning.

They’re asking:

“Why should I choose YOU over someone else?”
“How do you actually work? Is this going to be the right fit for me versus the method and approch of X, Y and Z?”
“Can I see myself in your process, your outcomes, your client wins?”

These questions don’t get answered well enough when your marketing is focused for trying to persuade early stage leads to become solution aware and trying to sell to early stage, problem aware leads.

This is the level of strategic nurture your current marketing probably isn’t doing because most marketing advice doesn’t teach this kind of strategy.

(Spoiler: most ‘experts’ don’t even understand stages of awareness or low versus high intent. It’s why they’re only teaching you marketing for early stage, low intent leads).

🧠 If Your Funnel Isn’t Converting, Start Here:

✨ Ask yourself: who is my freebie really for?
If it’s aimed at problem aware, low intent leads, it’s likely speaking to someone too early.

✨ Review your nurture sequence.
Are you writing emails designed to nurture early stage leads? If your freebie is for low intent leads, your nurture sequence will almost certainly be for them too. In the unlikely event that a high intent lead even downloads your freebie, they’ll unsuscribe from a nurture sequence that’s aimed at people who are much earlier than them.

✨ Audit your content.
Are your best-performing posts attracting engagement but not applications?

Because connection isn’t the same as conversion.And “helpful” often doesn’t mean high-intent.

🚀 The Good News? You Don’t Need to Start Over

You don’t need to rework your offers.
You don’t need to “warm up” your leads for 6 months.

You need to shift your message to speak to the high intent leads who are already looking for you.

From content that connects with people who don’t ask to become clients to content that converts more of your high intent leads.

From marketing that informs early stage leads to marketing that calls in high intent, solution aware, decision makers.

From only having a funnel that educates and nurtures early stage leads to also having a funnel that sells to those already in hiring mode.

🛠️ This Is What I Help Wellness Professionals Do

Whether it’s through:

🔎 A Website Copy Audit
💌 An Email Marketing Roadmap
🔁 Or a Funnel Audit

My work is about helping you turn the right leads into aligned, ready-to-book clients — with messaging and strategy designed for high-intent leads.

Because you don’t need more Instagram content if it’s only getting you seen by people who don’t become clients.

You need marketing that moves people to say “yes.”

📥 Want to find the leaks in your marketing and shift your messaging towards high intent leads?