Why My Approach To Copywriting Leads With Strategy
And Why That’s a Good Thing for Your Wellness Business)
There’s a common misconception about copywriters: that we’re just here to “write the words” you give us — to take your ideas and polish them up.
But as a copywriter AND a marketing strategist, I take a very different approach to your copy and content.
Here’s why…
💡 Good Copy Isn’t About “Sounding Nice”
It’s about understanding how people make decisions — and writing in a way that gently leads them toward working with you.
When I write for wellness professionals — health coaches, nutritionists, dietitians, therapists etc — I’m not just asking:
“What do you want to say?”
I’m asking:
What stage of awareness is your audience at?
What do they believe right now that might be holding them back?
What needs to shift for them to say “yes”?
What journey are they on — and where and why are they getting stuck?
Because that’s how your copy and content actually converts.
And most importantly: it’s how you start working with more aligned, ready-to-invest clients — not just getting more followers who never become clients.
You may get likes, saves and shares on your content but if this engagement isn’t turning into meaningful action, your content isn’t doing what you need it to.
And by meaningful action, I mean:
✅ Clicks to your website
✅ Opt-ins to your freebie or evergreen funnel
✅ DMs and enquiries from potential clients who are ready to explore working with you
If these kind of things aren’t happening, your content isn’t speaking to the higher-intent leads who are almost ready to take action.
It’s speaking to the low or no intent leads who are curious about their health but are a million miles from taking action and becoming a client.
Most wellness professionals are creating low-intent content because it’s what they’ve been taught:
✨ “Show up consistently.”
✨ “Add value.”
✨ “Build trust — and eventually people will become clients.”
The problem?
Without a strategy that speaks directly to people who are almost ready, this approach just brings in more people who stay stuck.
To start working with more ready-to-invest clients, your messaging needs to shift — from educating. engaging and empowering to intentionally attracting the people who are already closer to making a decision about working with a wellness pro like you.
🧠 The Clients I Work Best With
If you’re just looking for someone to polish up your blog or social media outlines and “make them sound nicer” — there are lots of great writers who can help.
But ignoring the strategy side means your content isn’t going to help your wellness business to grow.
Because without an intentional strategy, even the most polished content won’t attract the right people, build momentum, or move potential clients closer to working with you.
This is why I work best with wellness pros who:
✅ Want copywriting and marketing strategy — not just writing
✅ Care about creating a clear, connected journey from content to conversion
✅ Are ready to trust the process and collaborate on what’s going to work best
✅ Are done with doing everything themselves and want a proven partner to take their marketing to the next level.
✨ Why Strategy-First Copy Works Better
Because we don’t just want your potential clients to be reading your words and then moving on with their day — we want the right people to be making a decision about whether to take the next step with you.
That decision isn’t just logical. It’s emotional.
Your content needs to speak to where they’re at right now AND guide them toward seeing what’s possible for them on the other side of working with you.
That takes more than words. It requires intentional, strategic messaging that goes deep into how your potential clients will make decisions and move towards working with you.
So, What Do You Actually Get When You Work With Me?
When we’re working together, I bring:
✅ Strategic copy mapping
✅ Deep audience insight
✅ Offer-aligned messaging
✅ Emotional connection
✅ A proven process built around how real people make real decisions about their health
This is messaging that calls in the right people — not just content that ticks boxes.
If you’re looking for a wellness copywriter who can help you get clients by taking your potential client’s decision making and thought processes into your messaging, we’ll be a great fit.
