Want to Show Up in ChatGPT Recommendations As A Wellness Or Skin Expert? Here’s Why Positioning Matters
ChatGPT is becoming a go-to tool for people looking for wellness, skin, and health experts. And just like a human client, it’s looking for authority, clarity, and expertise before it recommends anyone.
Which means if you want to appear in recommendations, your online messaging matters — especially your website.
Why ChatGPT looks for experts
AI tools like ChatGPT don’t just scan the internet for any website. They look for signals that someone is credible, knowledgeable, and specialised.
Vague, generic messaging is easy to skip. If your website says:
“I offer facials, skin treatments, and wellness coaching”
And without highlighting what makes you different, your approach unique, or why clients should choose you, ChatGPT won’t have a strong signal to recommend you.
It’s the online equivalent of saying “I do the same as everyone else.” And in AI terms, that often means getting passed over.
Your expertise and USP need to be front and centre
To be recommended, you need to clearly show:
Who you help – your ideal client and their problem
How you help them – your approach, methods, or philosophy
Why you’re different – your USP, experience, and results
When this messaging is clear and consistent across your website and blogs, AI has the evidence it needs to recognise you as an expert.
Blog content isn’t just about being helpful
Writing blogs that “should be helpful” isn’t enough. AI scans for content that matches search intent ie what your ideal clients are actually typing into Google or ChatGPT.
Your blogs should answer these specific queries and demonstrate your expertise in a way that’s recognisable by both humans and AI.
The two pieces you need to be recommended
To show up in ChatGPT recommendations (and get the right clients to find you), you need:
Strong website copy – your positioning, USP, and approach must be front and centre.
Strategic blogs – content that aligns with the phrases your best-fit clients are actually searching for, answering their questions with authority.
When these two elements work together, AI can start to recognise you as an expert and high-intent clients are more likely to find you organically.
Why this matters for wellness and skin professionals
AI is becoming a part of the client decision-making journey. More people are starting their search there, not just on Google.
Without clear positioning and purpose-driven content:
You won’t get recommended often or at all
Clients may end up booking with competitors who have stronger messaging and a stronger SEO game
Your expertise remains all but invisible online
But when your website positions you as an expert and blogs match search intent clearly, you become the obvious choice for both AI tools and humans alike.
High-intent clients are searching for your expertise every day.
If your website and blogs aren’t making your expertise unmistakable, it’s being missed by both people and AI.
A website copy audit or blog strategy review can help you identify where your messaging is falling short and make sure your online presence positions you as the irreplaceable expert your clients (and AI) are looking for.
