When Attraction Marketing Isn’t Working: How to Shift From Low-Intent Followers to High-Intent Clients
You’ve done everything the marketing gurus told you: show up, offer value, stay consistent.
And it worked — kind of. You’ve got a growing audience. People love your tips. Your content gets saved, shared, and praised.
But the bookings? Not so much.
If you’re attracting attention but not clients, your attraction marketing is speaking to the wrong end of the buyer spectrum.
You’re Attracting Low-Intent Leads
I bet you understand attraction marketing and you’re already using it in your wellness business.
But most wellness pros, including nutritionists, health coaches and dietitians unintentionally aim their content at low-intent leads.
These are people who:
Love your free tips
Think they can DIY their transformation
Aren’t emotionally or financially ready to invest in support
These followers are great for engagement. But not for conversion.
What Low-Intent Attraction Marketing Looks Like
Low-intent attraction marketing feels productive but it’s often what keeps you stuck without real ROI.
Here’s how it shows up:
Your content empowers but rarely leads anywhere
Your lead magnet is designed for a quick win but not as the next step for high-intent leads
Your emails are full of value but aren’t speaking to high-intent leads
Your audience is listening/reading but not taking action
What High-Intent Attraction Marketing Looks Like
If you want to attract leads who are already thinking about investing, your messaging needs to filter, not just educate or empower.
🟪 Strategic Messaging That Qualifies The Right People Ie High Intent Leads
Your copy doesn’t just say “I can help” — it speaks to the solution aware, high intent leads who are ready to take action right now.
🟪 Lead Magnets That Attract the Ready
A low-intent freebie promises a quick win and maybe positions your offer as the next step but rarely converts because it’s attracting low intent leads.
A high-intent freebie speaks directly to someone already aware of the problem — and looking for support.
❌ “5 Easy Habits for Better Gut Health”
✅ “The Gut Health Checklist I Use With Clients Before We Start Working Together”
Emails That Convert (Not Just Nurture)
Great email marketing for health coaches isn’t about more tips — it’s about creating momentum for the right people. This means strategic sequences for high intent leads, not value-heavy newsletters that speak to low intent leads.
Content With Purpose
Instead of posting to “stay visible” or ‘build trust”, shift the focus to:
Help high intent leads to choose you
Overcome the things that may be holding back high intent leads specifically
If You’re Attracting the Wrong Audience, A Shift In Messaging & Strategy Brings Conversions & Clients
You don’t need to market harder. You need a wellness marketing strategy that positions you for high-intent, ready-to-invest clients.
The good news? That shift doesn’t require 10x more content — it just requires smarter, more intentional copy and structure.
Ready to Attract Clients Who Are Already Halfway to “Yes”?
🎯 Explore Done-For-You Strategy or Copy Services — Built specifically for wellness professionals who are ready for strategic growth.
📩 Want a taste? Start with the Pre-Sold Path Email Series — a short, bingeable sequence that shows you exactly how to attract leads who are nearly ready to buy.
