“My Coach Said I Don’t Need a Website…”
(Why That Advice Might Be Costing You Clients)
It’s one of the most common things wellness professionals hear today, especially from business coaches, visibility strategists and other ‘experts’.
“You don’t need a website. Just show up on social media often enough and people will come.”
On the surface, it sounds logical.
But here’s the truth:
If you want a sustainable wellness business that consistently attracts high-intent clients, you absolutely do need a website.
Because social media might help people find you.
But your website is where they decide whether to work with you.
🚩 The Social Media Strategy That’s Leaving Wellness Pros Burnt Out & StrugThgling To Get Clients
If you’ve been trying to grow your wellness business via Instagram, you’ve probably experienced at least one of these:
Lots of “likes” but no one clicking your links or asking to work with you
DMs or comments from people asking for free advice
Followers who love your content but don’t book
Burnout from chasing the algorithm
And the worst part?
You don’t even know who’s not reaching out because you have no way of seeing who came, didn’t see what they needed to and quietly left.
That’s just one of the things a website can do for you.
✋ “But My Coach Said I Don’t Need A Website”
Here’s the tea:
Maybe that coach teaches volume-based business models—where viral content and paid ads drive massive visibility.
But wellness pros don’t need thousands of leads.
You need the right people—people who are solution aware and are ready to invest.
Those clients aren’t making their decision from scrolling Reels.
They’re doing Google searches and asking ChatGPT for recommendations.
If you don’t have a well optimised website, you’re not getting found or recommended easily.
You’re basically invisible to your best fit clients.
💬 “Is This Person Legit?”
Think about how you buy:
If someone’s service feels like it might be what you need, where do you go?
Straight to their website.
Your ideal client is doing the exact same thing.
No matter how they found you—referral, podcast, Instagram, or ChatGPT—they're going to your website to make the decision about whether you’re the best fit for them.
No website or a website that doesn’t speak to their level of intent means you lose trust with the people who are genuinely ready to become clients.
⚠️ And No, a Linktree Is Not a Website
A strategic website is your home base.
It’s a place to make decisions easier - assuming that your website copy is written for the solution aware clients who are actively looking for someone like you.
🔍 What Your Website Can Do That Social Can’t:
Position your offer clearly and confidently
Filter out people who aren’t a fit
Speak to solution-aware clients who are already looking for help
Support your funnel with messaging that converts
Serve as a 24/7 trust builder (even while you’re off social)
And here’s the kicker:
The clients most ready to say yes are not spending hours scrolling.
They’re searching with intent and your website is what they want and expect to see.
✅ Build the Strategy, Then Support It With Content
You don’t need thousands of followers.
You need website messaging that speaks to high intent, solution aware, ready to book clients.
That’s what a strong website does and what most “just use social” strategies are missing.
🎯 Let’s Get Your Website Acting As a Client Magnet
I help wellness pros:
Audit their website copy and optimise for conversion
Rework their messaging to speak to ready-to-buy clients
Create systems that work—even when you’re offline
