The right marketing strategy can transform your wellness business
If you’re still relying on social media or live launching, there’s an easier & less stressful way to thrive
If you haven’t been getting clients from your funnels and/or emails, I bet this is also true:
You’re exhausted and frustrated from using social media as your main or only way to sell.
You’re jumping on every social media trend to beat the algorithm or go viral.
You’re filming endless videos for social media because business ‘experts’ are telling you that it’s the only way to get clients.
You’er hosting regular live masterclasses (or other live events) to bring new leads.
And it’s just not ‘you’.
You started your wellness business to help people to become happier and healthier, not to burn out trying to reach the people who need you and forcing yourself to do marketing that feels stressful and unaligned.
You know there’s got to be another way to attract the right people into your world and turn them into clients.
And there is … if you have the right strategy behind your overall marketing.
An attraction system that gets you in front of potential clients that doesn’t involve endless videos and social media posts.
And a funnels and email system that nurtures and sells so you can start to sell your offers on autopilot.
You can use social media to bring people into the system but the pressure to show up all the time is off.
It means:
Having a simple system that takes your audience from cold (and unlikely to take action) to warm (and much more likely to take action) once they join your email list - without you having to keep showing up once the foundations are in place.
Not having to keep jumping into launch mode whenever you want to sell more of a particular offer.
So you can focus on supporting the clients that have come through your email system and create the life-changing impact you desire.
“Working with Sally on an email sequence has been one of my best business investments and greatest reassurances.
Sally understood me and my business purpose and my ideal clients’ challenge and she then created amazing copy that was clear, empathetic and concise and that will, undoubtedly, reassure my audience that I can support them. She also portrayed the authentic me through the words and language she used.” - Victoria
Introducing .. Marketing Made Easy
16 weeks to a simple, aligned marketing system that attracts, nurtures your audience and sells your offers on autopilot via attraction marketing, and strategic evergreen funnels, email sequences and weekly emails
Sell through connection, nurture and bridging the gap between where your audience is at and where they need to be to take action
Evergreen your emails so you don’t have to live launch
Get all of your marketing working together in a simple, aligned system from your website to your weekly emails (and all of the parts in between)
We’ll work on a specific element of your system each fortnight to optimise what you already have or copy map brand new copy for you to write quickly and easily based on my strategy work.
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Audit of existing website copy to optimise it and lay the right foundations when potential clients land on your website so that the rest of the system can work well.
Includes in depth recommendations for optimising the copy and structure of your main website pages and support from me as you do so.
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Optimising an existing evergreen funnel (freebie and opt in page) or copy mapping a brand new one so you can write the copy quickly and easily.
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Optimising an existing welcome sequence or copy mapping for a brand new one.
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Copy mapping for a deeper nurture sequence that runs off the back of your welcome sequence and offers deeper nurture to shift beliefs, overcome objections and move potential clients closer to workiing with you.
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Optimising an existing sales sequence or copy mapping for a new one.
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Strategy and copy mapping for 3 months of regular emails to your list that build on the foundations you’ve laid in the previous weeks and strategically nurture and sell.
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Ideally, you;ll be building the system as we lay the foundations every fortnight but we also have a full 2 weeks of support as you finish building out your system.
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Strategy and copy mapping for 6 months of blogs to attract potential clients into your simple, aligned marketing system via organic search. Includes keyword research.
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My tech partner, Victoria, can set up your email automations and regular emails
Your investment to get this evergreen system in place and optimised for your wellness business to sell your main offers on autopilot = £2800 (payment plans available)
Too high an investment for you right now? Scroll down for the more budget friendly DIY option to get the foundations aka the freebie funnel and/or email sequences in place to sell your wellness programme.
“I love the newsletters package! I put a lot of time into the structure and choosing recipes, so it was fantastic for someone to come through and write everything for me. I find the writing bit hard as I lack inspiration and time to do it.” - Nuala
What do I need to have already?
Ideally, you’ll tick these boxes to get the most from the Email Marketing Made Easy package:
An email service provider that allows you to set up automations (for the email sequences) and to tag and add conditional triggers for subscribers
An existing email list i.e you’re not brand new to email marketing (if you are new to email marketing, we can add on the list building elements to the package to help you to grow your audience too)
You deliver 1-1 services or you sell a course, group programme, membership and/or digital products eg masterclasses
I’m new to email marketing or my list is very small. Is this the best package for me?
In either of these scenarios, you’ll get more from your email marketing if we work together to make sure your freebie funnel is strong and well optimised before moving onto getting these foundations in place.
Will my emails be added to my email service provider for me?
Not in the standard package but you can choose to upgrade the Marketing Made Easy package to also include implementation and set-up for your email sequences and regular emails (and list building if you choose this) from my tech partner, Victoria.
How does payment work?
You can pay in full or on a payment plan.
Choose from 2 month, 4 month or 8 month payment plans.
What is copy mapping?
Copy mapping = me outlining how to structure and what to say in a particular piece of copy for you to work from. Think of it as an indepth plan to work from so you can write copy quickly and easily as I’ve already done the strategy and used my copywriting knowledge to map out the structure for you.
Want to get these foundations in place but don’t have the budget for bespoke copy?
You can buy the templates for creating a welcome sequence, deeper nurture sequence and sales sequences (plus real life examples of these sequences) in the copy shop via the Get Clients Via Email bundle to guide the copy you write.
This option doesn’t deliver the bespoke strategy for these sequences that’s unique to your wellness programme and your wellness business in general (and the price difference reflects the fact that you’ll have to do much more of the work based on my guidance) or look at the strengths and weaknesses of your current marketing.