Most people aren’t ready to work with you when they first join your list and they need deeper nurture..
It’s normal - even after a great welcome email sequence.
You’ve built some trust and authority with the initial sequence by this point but there’s still work to be done on the nurture front.
Your potential clients still have questions, challenges and internal conversations that need addressing. Even an incredible email sequence can’t address all of this in just a few emails.
You’ve laid great groundwork - now it’s time for the deeper nurture.
Evergreen email nurture builds on the engagement and warm up that’s taken place in the average welcome sequence and strategically takes your leads along the customer journey.
This is what’s missing in most email nurture. It takes your new leads a step or two further along the customer journey without any of the deep nurture needed to go the rest of the way.
After scratching the surface with nurture, your leads are feeding into your regular emails to your list. You’ve missed a golden opportunity to show in depth that you can understand their thoughts, and the real-life scenarios they come up against day in day out, and to shift their perspective to where it needs to be for taking action.
Is it any great surprise that they’re not ready to even book a call (let alone sign up for a high-ticket programme) after just a few surface-scratching emails?
Evergreen email nurture is a much longer game because it’s changing perspectives and mindset email by email
A higher ticket offer will need deeper email nurture.
The bigger the financial or time investment, the more nurture you need to do.
Ditto with leads that join your email list off the back of an ad to your lead magnet. They’re cold leads who probably know nothing about you so you can’t expect them to buy straight away.
What Is Deeper Email Nurture?
It’s a series of strategic emails that shift the mindset and perspective of your potential clients to move them further along the customer journey. Across the full sequence (which is usually 15-20) emails, we’re addressing the things that are currently preventing your leads from feeling ready to take action.
Not every lead will make it all the way through a deep email nurture sequence, especially if they were a very cold lead. The ones that do are super warm and ready to change their life.
It’s quality over quantity.
My Evergreen Email Nurture Packages Are For You If:
You’re frustrated that hardly any new leads are booking a call or enquiring about working with you after joining your email list and receiving your welcome email sequence
You recognise there’s a disconnect but you have no idea how to fix it
You’ve redone the copy in your welcome email sequence more than once in the belief that it’s at fault
You’re ready to do something different
What You Get With My Evergreen Email Nurture Packages
Initial briefing call to talk about your business, your current email marketing, your audience and the nitty gritty of how deeper email nurture can support your goals
15-20 email sequence designed to nurture your dream clients on a deeper level
Strategy to inform the email sequence