4 of The Biggest Myths About Email Marketing That Are Stopping Your Wellness Business From Growing

If you’ve yet to make email marketing work for you or you’re on the fence about getting started with it at all, you may have fallen for some of the myths that are still pretty common. 

MYTH 1 - PEOPLE HATE GETTING EMAILS

This is a myth I hear over and over again and it’s simply not true. 

People don’t hate getting ‘too many’ emails in their inbox. 

But they can hate getting irrelevant emails, no matter how infrequently you may send them.

If your emails are valuable, entertaining and adding something to their life, they can be something that your subscribers love to receive. 

MYTH 2 - EMAIL MARKETING IS TOO SALESY

The real magic happens when you’re building relationships with your subscribers. 

Ultimately we want those relationships to mean that they become clients at some point but when the focus is on nurture and connection rather than all-out sales, this is more likely to actually happen. 

MYTH 3 - YOU NEED A HUGE EMAIL LIST 

It’s engagement rather than numbers that really matters.

A smaller list that’s highly engaged can bring more clients than a big list that rarely or never interacts with your emails. 

MYTH 4 - YOU DON’T NEED EMAIL IF YOU’RE ON SOCIAL MEDIA 

Email has some huge advantages over social media:

You own your email list.

You’re not competing with the social media algorithm for your audience to even see your content as you’re hitting the inbox directly. 

You can track individual behaviour and actions more easily.

You can personalise the experience of being on your list if you experiment with segmenting your list, which can help to build stronger relationships and more loyalty.

Have you fallen for any of these myths about email marketing?

As an email copywriter who specialises in working with wellness coaches, nutritionists, therapists and other wellness pros, I’m here to help you get more from email marketing and grow your wellness business.

This includes done for you email sequences that nurture or sell, newsletters that build relationships, audits to make the most of existing email copy or strategy sessions to guide the email copy you’ll write in the future.

Not sure if you’re currently making the most of email marketing to get more clients? Let’s chat to help you get more clarity on where you can take your emails.