Email Sequences To Help Launch or Grow A Membership

Starting a membership is a big trend lately and several of my clients are in the process of launching one or trying to get more members into their existing membership.

As an email copywriter that specialises in the wellness niche, there are a few sequences I love to write for clients who are in either of these boats.

Let's spill the tea on a few of them!

Sales-led campaign

A sales sequence is probably the most obvious way to launch a new membership or to get new members into an existing membership. The type of sales sequence can differ slightly depending on whether you’re only accepting members for a certain time frame or if it’s an open door membership. 

Generally, we’ll be looking to bust myths, overcome objections, provide social proof and ultimately take potential members on the journey they need to go on to build desire for the membership and trust and authority in you, which is particularly important if members get access to you inside the container and this is a key selling point. 

Content-Led Campaigns

Content-led campaigns use video, blogs or another form of content to add value, build desire and soft sell your membership.

Content-led campaigns can also have a harder sell by transitioning into a time-dependent offer and this can be a great choice if you only have doors open for a limited time period and need to give extra push to come on board. 

Targeting Those Who Look But Don’t Join

What happens if you can see that people are checking out the sales page for your membership but they’re not joining? Something is clearly holding them back and this can be addressed in a sequence that aims to overcome objections, demonstrate social proof and generally build more trust in your membership to get them off the fence. 

Let’s Launch or Grow Your Membership With A Strategic Email Sequence!

Which email sequence will work best for your membership largely depends on your audience, how your membership works and ultimately, what we need to do to get potential members from point A (where they’re yet to be sold on becoming a member) to point B (where they’re excited to come on board and work with you or learn from you).

If you're launching or growing a membership and want me to write one of these sequences, let's chat more!