3 Impactful Email Sequences For Wellness Coaches & Nutritionists
Email sequences can take the stress out of selling your wellness offers and make it more predictable for getting clients into your 1-1 or group offers.
But which ones are likely to have the most impact here?
Let me introduce you to 3 of my favourite email sequences for clients who want to sell more of their 1-1 or group offers, especially if launching a new offer is top of mind.
1 - Pre Launch Email Sequences
Warming up your audience with strategic emails before you actually launch an offer builds curiosity, desire, trust, authority and momentum ready for the launch.
They’re designed to nurture and help right-fit clients/students to feel ready to buy when you share more details in your launch sequence.
This sequence usually isn’t a sales sequence and is much more of a nurture sequence to be followed later by a launch/sales sequence.
2 - Waitlist Sequences
If you’re creating a waitlist ahead of your launch, a waitlist sequence that only goes out to those who are joined it can build more desire/interest in the offer, create more anticipation for what’s coming and build a stronger relationship with your VIPs. Your waitlist leads are hot leads so we always want to nurture them as they’re more likely to work with you.
3 - Welcome Sequences
The focus here is nurture but a welcome sequence plays a hugely underrated role in encouraging clients to work with you or sign up for your offers.
They build a stronger relationship and all-important connection from the moment a subscriber (aka a potential client!) joins your email list, which is absolutely crucial for what happens further down the line.
No doubt you’ve heard that ‘people buy from people’, especially if they know, like and trust that person. Your welcome sequence is the perfect place to build connection, help new subscribers get to know you and your business on a deeper and more personal level. We’re playing the long game here but it’s still a vital part of your email marketing strategy.
Not sure which of these sequences would be most appropriate for your wellness business?
Book a free call to talk about your business goals and get my take on what will be most impactful for your audience, offer and goals.
