Why Hypnotherapists Who Post on Instagram Consistently Still Don’t Get Enquiries

You’re doing what you’ve been told should build visibility as a hypnotherapist and the enquiries still aren’t coming in consistently or much at all.

The instinct is to assume the problem is Instagram itself but that’s rarely the real reason.

The real root cause is almost always linked to what happens when someone who finds you on Instagram clicks through to your hypnotherapist website.

Why your Instagram and your website need to work together

Even when Instagram content is a great job of getting you in front of potential clients and warming them up towards working with you, your website still needs to seal the deal.

For most hypnotherapists, their website copy presents a generic hypnotherapy service that sounds like the copy on every other hypnotherapist’s website.

The trust Instagram built evaporates and the potential client leaves without enquiring because they don’t understand what makes you different and why they should book with you versus another hypnotherapist.

You assume Instagram isn’t working but actually, it’s your website copy that is losing clients.

Your Instagram built some trust but your website copy didn’t build buying trust by positioning you as the hypnotherapist they need versus just another hypnotherapist who feels the same as everyone else.

As a website copywriter for hypnotherapists, I makes sure your website copy positions you to stand apart from your competitors rather than blending into the competition.

What your website copy needs to do with the audience Instagram sends it

A potential client who clicks through from your Instagram to your website is already warm.

Your website has one job at that point: confirm that they’ve found their hypnotherapist and make it easy to get in touch.

Most hypnotherapists assume that they’re the only person a potential client wants to work with.

You’re not.

They’ve likely been following other hypnotherapists too and are checking out their websites to decide who to work with.

That means a website that positions you differently stands out.

It’s not yet another variation of the same generic messaging and positioning they’ve seen on other hypnotherapist websites.

It shows why they should choose you because your positioning is strong and stands apart.

Find out more about my website copy for hypnotherapists.

Find out more about social media copywriting for wellness practitioners.