Email and Funnels Copywriter + Strategist For The Women’s Wellness Space
Are you experiencing any of these challenges?
You send emails regularly but hardly ever (or never) book calls or get enquiries from good fit potential clients off the back of your emails
You’re too busy to send emails regularly so you never reap the benefits of email marketing
You created an email list because you were told it was what you needed to do but you have zero clue how to actually get ROI from email marketing
You’re fed up with having to show up on social media all the time to try to get clients and you want to be able to use email marketing to help you get more clients
To get more clients, you don’t need to spend a ton of money on ads every month or rely heavily on marketing channels that are out of your control (hello social media!).
What you really need is to prioritise your email marketing and lean into the insane ROI it can bring.
If you’re not making the most of email marketing, you’re leaving money on the table every single month.
As well as helping to attract more of the people who need your wellness expertise and closing more of them at the top of the funnel, I also put a strong focus on nurturing in the MIDDLE of your funnel.
Why? Because the middle of the funnel is where it’s usually the ‘leakiest’ and even right-fit leads fall through the cracks because your nurture isn’t going deep enough. Fixing that can be a game-changer for bringing more leads all the way through your funnel. We can create long-term relationships through email marketing that can turn lurkers into clients.
As an email and funnels copywriter for the wellness space, I specialise in creating copy for:
Welcome sequences for new suscribers to take them from cold to warm, engaged and trusting
Nurture sequences that nurture your subscribers and move them closer to the sale so they don’t slip through the cracks in the middle of your funnel
Other core sequences that soft sell e.g. content-led sequences
Sales sequences that sell your products, programme, 1-1 packages, course, membership and other offers, including launches
Newsletters that build relationships with your subscribers so you’re the first choice when the time is right to solve their problem/needs
Canned emails that you can use when onboarding new clients or managing enquiries from potential clients.
Freebie and masterclass/webinar funnels
NEW FOR 2024 - Get your email sequences and monthly email marketing set up for you via an upgrade to an all-in-one copy & tech package (in partnership with Victoria, one of my trusted referral partners).I’ll write your copy and Victoria will take care of the backend.
“Working with Sally on an email sequence has been one of my best business investments and greatest reassurances.
Sally understood me and my business purpose and my ideal clients’ challenge and she then created amazing copy that was clear, empathetic and concise and that will, undoubtedly, reassure my audience that I can support them. She also portrayed the authentic me through the words and language she used.” - Victoria
Most Popular Email Packages
The Kickstart Email Package - Welcome Sequence & 4 Newsletters (+ optional extra core sequence)
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Get your welcome sequence an
4 newsletters to kickstart or revamp your email marketing
Typical turnaround = 2-4 weeks (depending on the length and complexity)
Or go VIP to get your copy in 7-14 working days
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£500
Payment plans available on request
The Connect & Engage Newsletter Package - 4 Newsletters
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Get 4 newsletters to kickstart or revamp your email marketing
Typical turnaround = 1-2 weeks (depending on the length and complexity)
Or go VIP to get your copy in 7-14 working days
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£160
Payment plans available on request
The Complete Email Package - Welcome Sequence, Sales Sequence & Batch of 12 Newsletters
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Get a welcome sequence, sales sequence for a signature offer and a batch of 12 newsletters
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£2000
Payment plans available to spread the cost
up to 8 months
Other Email Packages
Core Sequences aka how to nurture your subscribers or sell your signature offers/products - 6 Emails
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Email sequences to move new leads/potential clients further along the customer journey
Strategy to inform the type of campaign and direction of emails
Examples:
Welcome Sequences aka help new subscribers to get to know you as a person/team, not just a brand
Content-led sequences
Promo/sales/launch sequences
Deeper nurture sequences
Onboarding sequences for new clients
Lead management sequences for keeping leads warm
Typical turnaround = 2-4 weeks (depending on the length and complexity of the sequence)
Or go VIP to get your copy in 7-14 working days
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£550 for signature 6 email core sequence that is non-VIP i.e typical turnaround time is 3 weeks
Payment plans available on request
Want to go VIP to get your core sequence sooner - typically in 1 working week? Lock it in for £880
Optional Marketing Or Tech Upgrades aka get help with the tech side or list building
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Want to get your email sequences/campaigns fully uploaded and optimised in the backend after I’ve written your email copy?
Or need some help to grow your list so we can get the most from the email copy I write for you?
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Upgrade any of my email packages to include marketing or tech support and I’ll bring in one of my trusted referral partners to take care of that side of things.
Welcome Sequences aka how to build a strong relationship with new subscribers as soon as they join your email list
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Welcome Sequences aka help new subscribers to get to know you as a person/team, not just a brand
Typical turnaround = 2-4 weeks (depending on the length and complexity of the sequence)
Or go VIP to get your copy in 7-14 working days -
£450 for signature 5 email welcome sequence that is non-VIP i.e typical turnaround time is 3 weeks
Payment plans available on request
Want to go VIP to get your core sequence sooner - typically in 1 working week? Lock it in for £780
Lead Management, Client Management & Onboarding Sequences
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Email sequences to manage clients ormove new leads/potential clients further along the customer journey
Strategy to inform the type of emails needed for your business
Onboarding sequences for new clients to help make the process of working together feel seamless
Lead management sequences for keeping leads warm and avoiding being ghosted
Client management sequences
Typical turnaround = 2-4 weeks (depending on the length and complexity of the sequence)
Or go VIP to get your copy in 7-14 working days
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From £100 per email
Payment plans available on request
Funnel Packages
The Freebie Funnel Package - Freebie, opt-in page and follow-up emails
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Copy for your freebie, opt-in page and 4 follow-up emails
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£450
Payment plans available on request
The Evergreen/On Demand Masterclass/Webinar Funnel Package - Registration page and 4 email post masterclass sequence
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Copy for your registration page, pre masterclass
email sequence to encourage views/attendence and 4 sequence sales led sequence to sell your offer after the event
Optional upgrade to also include:
Script for masterclass - £100
Sales page for the offer being sold on the masterclass and in the email sequence - Starts at £100
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£350 for the basic funnel (registration page and 4 post masterclass emails)
Optional upgrade to also include:
Script for masterclass - £100
Sales page for the offer being sold on the masterclass and in the email sequence - Starts at £100Payment plans available on request
Want my eyes on your email sequences or a helping hand with mapping out the strategy behind your sequences?
Welcome Sequence Audit
Get my in depth feedback on your current welcome email sequence to make sure it’s optimised to build connection, engagement and authority,
Email Marketing Audit
Get my in depth feedback on your email sequence(s), the newsletters you’ve sent recently and any campaigns you’ve sent lately to help you get more from your email marketing.
Email Strategy Sessions
Plan out your upcoming newsletters or campaigns together and if you don’t have email sequences in place right now, we can plan those too so you feel confident and clear about writing the emails.
Payment plans are available on request if an upfront payment isn’t feasible.