Client Case Study:Deeply Nurturing Their Subscribers To Address Internal Conversations & Overcome Objections

My client is a hypnotherapist who works with women on a 1-1 basis and has plans to launch a signature programme using her proprietary framework. 

We have worked together previously on a welcome email sequence but my client recognised the need for a deeper nurture sequence that would address some of the common conversations that were being conducted in the minds of her clients and overcome objections that were holding them back from working with her. In this particular scenario, mindset shifts were very much needed to change long-held perceptions. 

Our objective was to create an automated deeper nurture sequence that can run on autopilot in the background of my client’s business and continue to nurture leads who are a good fit to work 1-1 with her or join her programme when it launches. 

My client had no idea where to start with this or how to build on the previous nurture sequence to nurture her new leads on a deeper level. 

Having already worked with my client on the previous sequence and several other projects, I am already very familiar with her business, audience and voice. This meant I only had to map out the sequence that I felt would nurture and move new leads through the customer journey most effectively and craft the emails. 

I wrote a 12-email sequence that was designed to provide mindset shifts and move new leads further along the journey towards working with her. This included content-led trust-building nurture, as well as authority-building nurture. 

Crucially, this sequence was written as an evergreen sequence, which meant that it only needs to be tweaked if my client changes her main offer in the future. 

My client now has a strategic evergreen sequence that will nurture her new leads once her initial welcome sequence ends and guide them towards booking a call with her.

Ready to see how deeper email nurture can help your wellness business to grow?

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