“Working with Sally on an email sequence has been one of my best business investments and greatest reassurances.
Sally understood me and my business purpose and my ideal clients’ challenge and she then created amazing copy that was clear, empathetic and concise and that will, undoubtedly, reassure my audience that I can support them. She also portrayed the authentic me through the words and language she used.” - Victoria
Email and Funnels Copywriter + Strategist For The Women’s Wellness Space
Are you experiencing any of these challenges?
You send emails regularly but hardly ever (or never) book calls or get enquiries from good fit potential clients off the back of your emails
You’re too busy to send emails regularly so you never reap the benefits of email marketing
You created an email list because you were told it was what you needed to do but you have zero clue how to actually get ROI from email marketing
You’re fed up with having to show up on social media all the time to try to get clients and you want to be able to use email marketing to help you get more clients
To get more clients, you don’t need to spend a ton of money on ads every month or rely heavily on marketing channels that are out of your control (hello social media!).
What you really need is to prioritise your email marketing and lean into the insane ROI it can bring.
If you’re not making the most of email marketing, you’re leaving money on the table every single month.
As well as helping to attract more of the people who need your wellness expertise and closing more of them at the top of the funnel, I also put a strong focus on nurturing in the MIDDLE of your funnel.
Why? Because the middle of the funnel is where it’s usually the ‘leakiest’ and even right-fit leads fall through the cracks because your nurture isn’t going deep enough. Fixing that can be a game-changer for bringing more leads all the way through your funnel. We can create long-term relationships through email marketing that can turn lurkers into clients.
As an email and funnels copywriter for the wellness space, I specialise in creating copy for:
Welcome sequences for new suscribers to take them from cold to warm, engaged and trusting
Sales sequences that sell your products, programme, 1-1 packages, course, membership and other offers, including launches
Newsletters that build relationships with your subscribers so you’re the first choice when the time is right to solve their problem/needs
Freebie and masterclass/webinar funnels
NEW FOR 2024 - Want to get your email sequences/campaigns fully uploaded and optimised in the backend after I’ve written your email copy? Or need some help to grow your list so we can get the most from the email copy I write for you?
Get your email sequences or monthly email marketing set up for you via an upgrade to an all-in-one copy & tech package (in partnership with Victoria, one of my trusted referral partners) or get support to grow your list (in partnership with Nuala, another of my trusted referral partners). .I’ll write your copy and Victoria or Nuala will take care of the tech or marketing side.
“I love the newsletters package! I put a lot of time into the structure and choosing recipes, so it was fantastic for someone to come through and write everything for me. I find the writing bit hard as I lack inspiration and time to do it.” - Nuala
Email Packages
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Aka how to build a strong relationship with new subscribers as soon as they join your email list
£600 for signature 4 email welcome sequence with typical turnaround time of 1-2 weeks
Payment plans available on request
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Aka how to sell your signature offer/product off the back of an evergreen/on demand or live masterclass/webinar - 6 Emails
For sending after live trainings - Sequence of 3 emails to encourage registrations, followed by a sequence of 6 emails to build on the training and sell a signature offer to all registrants. From £1200
For sending off the back of a pre-recorded training - Sequence of 6 emails to sell a signature offer to all registrants. From £800
Also need other parts of a masterclass funnel eg pre masterclass emails, a registration page for the masterclass or a masterclass script?
A masterclass funnel package may suit you better. (See further down for details).
Payment plans available on request
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Get your email marketing up and running for the first time or reconnect with an unengaged list.
4 email welcome sequence + 4 newsletters
£900
Payment plans available on request
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Choose from 2 to 10 newsletters as a batch (to be delivered in one go) or monthly newsletter packages.
Batches - From £200
Monthly - From £200/month
“I'm confident that my email sequence will nurture potential leads and encourage them to stick around and eventually work with me.
Sally was a pleasure to work with, delivered great copy and made the process easy and seamless. It didn't require much time from me and Sally was incredibly thoughtful” - Eli
Funnel Packages
Choose from full funnel, standalone funnel elements (e.g landing page or emails) or an audit of an existing funnel
The Freebie Funnel Package - Freebie, opt-in page and 4 follow-up emails
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Copy for your freebie, opt-in page and 4 follow-up emails
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£1200 for the full funnel
Only need certain parts of the funnel eg you already have a freebie and/or opt in page?
Welcome email sequence packages may suit you better.
Payment plans available on request
The Evergreen/On Demand Masterclass/Webinar Funnel Package - Registration page and 4 email post masterclass sequence
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Copy for your registration page, pre masterclass
email sequence to encourage views/attendence and 4 sequence sales led sequence to sell your offer after the event
Optional upgrade to also include:
Script for masterclass - £100
Sales page for the offer being sold on the masterclass and in the email sequence - Starts at £100
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£850 for the basic funnel (registration page and 4 post masterclass emails)
Optional upgrade to also include:
Script for masterclass - £250
Sales page for the offer being sold on the masterclass and in the email sequence - Starts at £500Payment plans available on request
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Landing page e.g opt in page or masterclass regtistration page - £200
Email sequence e.g welcome sequence for freebie funnel or post masterclass sales sequence - From £500
Payment plans available on request
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A detailed look at the journey that your audience is going on as they move through your funnel and the individual copy elements to see where you can optimise and avoid 'leaks' and drop-offs in engagement and conversions
From £450
Payment plans available on request
Want my eyes on your email sequences or a helping hand with mapping out the strategy behind your sequences?
Email Sequence Audit
Get my in depth feedback on your current welcome email sequence to make sure it’s optimised to build connection, engagement and authority,
Email Marketing Audit
Get my in depth feedback on your email sequence(s), the newsletters you’ve sent recently and any campaigns you’ve sent lately to help you get more from your email marketing.
Email Strategy Sessions
Plan out your upcoming newsletters or campaigns together and if you don’t have email sequences in place right now, we can plan those too so you feel confident and clear about writing the emails.
Payment plans are available on request if an upfront payment isn’t feasible.
Ready to work together to level up your email sequences or funnels?
DIY Email Sequence Resources In The Copy Shop
Welcome email sequence templates - £19.99
Email sequence templates to sell post masterclass/webinar (best for use with your pre recorded event) - £14
2 x email sequences for live webinar/masterclass events (pre event sequence to get registrations from your email list and post event sequence to sell) - £18
Sales sequence email templates to sell a signature course/programme/membership or 1-1 work -£16
Effective Email Sequences Bundle (Welcome sequence, sales sequence and masterclass sequence) - £40