Client Case Study: Getting Started In Email Marketing On A Small Budget
The Project:
3-email welcome sequence for her freebie funnel to engage new subscribers
Monthly newsletter
The Challenge:
My client knew the value of email marketing but was struggling with how to get started with it.
Having seen me post a lot about email marketing on Instagram, she reached out to me for support with this.
She is in the process of pivoting her services into more 1:1 coaching and self-study courses and fully intends to do more email marketing together as her budget increases but for now, we wanted to make the most of her budget.
She already had a freebie available for download that didn’t have an email sequence running off the back of it. We identified this as a key area to start engaging and nurturing her new leads via an email sequence that was themed around her lead magnet.
“I wanted to move my business off Fiverr and more into my website. Sally was very knowledgable about email marketing, which was a part of this venture. Her above and beyond advice really help to cement that this was the right person to be working with.”
My Approach:
Across a series of three emails, I created a sequence that introduced her mission, started to shift the mindset and perspectives of her ideal clients to warm them up for working with her. We have plans to extend this sequence as her budget increases so that we can go deeper with the nurture but for now, it will work well.
“It puts me on the road to getting people into a funnel and pushing them to converting.”
Once they are on her list, they receive monthly newsletters that add value, drive traffic to her monthly blog posts and engage her subscribers.
The Results:
My client now has her email sequence working for in her background to engage and nurture every new lead that opts in for her freebie. And every month, she sends out a super valuable newsletter that fits her vibe and keeps her front of mind with her subscribers.
She no longer has to rely solely on social media to promote her offers and can direct people onto her email list with confidence that they’re being supported once they’re there.
“It was a great experience working with Sally and I'd recommend it to others. She captured the essence of my brand so well and translated that into 3 emails beautifully.”
Want to start making the most of email marketing, even if you don’t have a huge budget?
Let’s chat about your business and what might work best for you!
