“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
HEALTH & WELLNESS COPYWRITER & MARKETING STRATEGY FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS & HOLISTIC HEALTH PRACTITIONERS
Your next clients aren’t researching whether to work with a wellness pro—they’re deciding who to choose.
Get website, email and funnels copy that calls in the clients who are looking for you right now so you can stop wondering when your next client will show up.
GROW A PROFITABLE WELLNESS BUSINESS & GET MORE CLIENTS AS A NUTRITIONIST, DIETITIAN, HEALTH COACH OR THERAPIST
When you’re ready to stop attracting followers and subscribers who still think they can bypass your expertise with Google, TikTok and AI and call in the empowered, ready to book clients who can’t wait to work with a wellness pro like you, I’m the copywriter and marketing strategist to help you grow a thriving client base - not just an audience that rarely asks to work with you.
As a health and wellness copywriter and marketing strategist for wellness experts, I help nutrition & fitness pros and therapists to have websites, sales funnels, emails, sales pages and social media content that call in the ready to book clients who are already looking for you.
So you can stop creating endless social media content for the people who aren’t ready (and may never decide to work with you) and dial in your marketing for the clients who are actively searching for a wellness expert like you and currently passing you by because your messaging doesn’t speak to them.
I approach your marketing like you approach your client plans: no guesswork and no surface-level fixes.
✔️ Strategic marketing plans and copy rooted in how your best-fit clients actually think and buy/work with you and that reflects their ready-to-buy mindset so your marketing isn’t just happening - it has impact for your business.
✔️ Funnel and email systems that guide high intent leads to choose you rather than a competitor so your funnels and emails aren’t just endlessly nurturing not-ready clients.
✔️ Website copy that attracts high-intent leads and positions you as the obvious choice to solution aware, ready to book clients who are often considering their options across your niche.
You become the obvious choice and your business keeps growing even when your energy is focused on supporting the people already inside your offers.
STRATEGIC MARKETING FOR NUTRITIONISTS, COACHES & THERAPISTS READY TO GET CLIENTS BEYOND SOCIAL MEDIA
The marketing strategy you’ve been following wasn’t built for high-intent, solution-aware, almost ready-to-invest leads — and it’s creating an audience but not a thriving client base.
Let’s switch that up and make sure your marketing calls in ready to book clients instead of focusing mostly or solely on building awareness for a not-ready audience.
🌀 Stop speaking to the scroll-and-save or “I can just Google it or Get AI to write a meal plan” crowd — and start marketing to decision-makers who are actively looking for your expertise.
🌀 Marketing that does the heavy lifting of attracting the right people and guiding them naturally toward a “yes” - especially via your website, funnels and emails.
Because marketing only works when it’s built for the right people - the ones who are actually going to become your clients.
WHO I WORK WITH
Done For You Copy For Your Website, Sales Funnels, Emails & Blogs
Get bespoke copy for your website, sales funnel and email marketing that speaks to ready to book decision makers, and bespoke copy for blogs that act as a mini funnel to get decision makers deeper into your world.
Strategy That Calls In More Ready To Book Clients
Get the bespoke strategy to guide your marketing for decision makers.
Website copy and sales funnel audits to optimise your messaging and copy for decision makers, and strategy roadmaps for sales funnels, email marketing and blogs that speak to decision makers.
You’re not just a coach, nutritionist, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives — and you want your marketing to reflect that.
The problem? Most of the marketing advice you’ve been given is only helping you to create an audience of people who don’t take action, not to create a consistent client base.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
But I also know that if you’re here, your messaging isn’t calling in the people who are actively looking for you and you’re ready to work with an expert who can help you to change that.
I’ve worked with hundreds of wellness pros on copy, marketing and messaging over the last decade to help them speak to the people who need their wellness expertise right now (not someday or maybe).
Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you
Ready to finally grow your wellness business with copy and strategy that calls in ready to book clients— and still feels like you?
Let’s take a look at how your marketing can start calling in those dream clients— so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work wtih you.
CONNECT WITH ME ON THE ‘GRAM
