Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you
“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
,HEALTH & WELLNESS COPYWRITER & MARKETING STRATEGY FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS, AESTHETICIANS, SKINCARE EXPERTS & HOLISTIC HEALTH PRACTITIONERS
Helping wellness & skin experts get hired more often via your website, booking pages/profiles, sales funnels & emails
Your next clients aren’t researching whether to work with a health, wellness or skin professional—they’re deciding who to put their buying trust in.
Let’s make sure they choose you over your competitors because you’re positioned as an expert who stands apart
When your messaging positions you as an expert who stands apart…
You finish up a treatment or consultation, tidy your space and glance at your phone to see another new booking.
While your competitors are trying every trick and trend in the book to get noticed, you know your website, profiles, and listings are bringing in the right kind of clients, organically, consistently and without the hustle because your messaging positions you as an expert who can’t be replicated.
They still sound like you but fully reflect the experience you deliver for your clients: expert, unrivalled and rooted in what makes you different to your competitors, especially the local ones.
They convert into bookings even while you’re with clients or asleep.
You’re not forcing visibility anymore or trying to convince people they need your expertise. You’re attracting it from the people who are excited and ready to book with you.
That’s what happens when your website, sales funnels. emails and profiles/listings perfectly position you as the expert for ready to book clients:
🩵 You show up consistently across every touchpoint with messaging that takes your competitors out of the equation (especially when they don’t have messaging rooted in their expertise, USP and approach)
🩵 You attract clients who arrive already trusting you as the only person who can get them to where they want/need to be
🩵 You book more of them, without jumping on every trend because your profiles and website are exactly what ready to book clients need to see.
This isn’t just “better marketing.”
It’s the power of clear, optimised and bespoke messaging that brings the right people to you, again and again.
"The copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work." - Erica
I’m not just a wellness copywriter. I’m the strategist who extracts what makes a wellness or skin expert truly different and turns that uniqueness into website, funnels, email & profile copy that actually converts because it clarifies your value, elevates your authority and positions you as an unrivalled expert.
✔️ Strategic website, email, funnels & profile messaging that mirrors how your best-fit clients think and decide so your copy shortens the path to “let’s do this.”
✔️ Funnels and email systems that convert (not just nurture) and guide ready-to-buy clients toward a decision while you stay focused on the ones already inside your offers.
✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.
✔️ Profiles. listings and booking pages that position you as the obvious local choice so when dream clients compare their options in your area, you’re the one they feel compelled to invest in working with.
So you can attract and convert the right clients becomes your messaging speaks to the ones already looking for you and positions you as an irreplaceable expert whose support can’t be found elsewhere.
The messaging I’ll create for you is uniquely rooted in:
Your USP
What makes you different and unique to set you apart from others in your niche.
Your approach/method/system
How you do things and why it makes you the expert
Your expertise
Your expertise framed in a way that matters for high intent, ready to book clients
"After 2 years of frustratingly attempting to update my website copy myself (using Chat GPT) I handed over the reins to Sally, and I couldn’t be happier with the result! I feel that Sally really captured the essence of who I am and the message that I wanted to share with clients. Finally my website feels complete and where I want it to be. I am so glad that I took the leap and I highly recommend her to anyone looking for high quality, heart centred and natural copy." - Lisa
Website copy that gets you found by ready to book clients and positions you as an irreplaceable expert
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SEO optimised messaging/copy based on keyword research that positions you as the irreplaceable expert.
Includes minimum of 3 pages, typically:
Home page
About page
1 x services page
But flexible choices re pages and packages can be upgraded to include more pages
From £800 (payment plans available)
Upgrade to include multiple services pages (one for each signature offer)
Other optional upgrades:
2 x optimised blogs
Freebie funnel
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SEO optimised messaging/copy based on keyword research that positions you as the irreplaceable expert on a page of your choice - often home page or a services page.
From £200 per page (includes keyword research and competitor research for SEO and positioning).
You can choose to work together on more pages in the future as budget and life allows or just level up this particular page.
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Copy for an SEO optimised one page website that positions you as the expert
Starts from £450
Payment plans available
Ideal for newly qualified, still studying or experienced:
Therapists
Naturopaths
Nutritionists
Dietitians
Aestheticians
Skin therapists
And other wellness experts
Sales funnel that attract high intent clients, not freebie seekers who never book with you
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An opt in sales funnel designed to attract high intent clients, not just nurture freebie seekers with low or no intent to work with you
Includes strategy and copy for:
Freebie / opt in
Opt in page
6 email post freebie sequence designed to sell to high intent leads
Investment - £800
NB - Does not include tech support ie I don’t design or upload in the back end but I have a trusted referral partner who can support you with this.
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An in depth audit of the messaging and positioning in your current funnel
With a particular focus on whether you’re attracting high intent clients into your funnel versus freebie seekers and how to shift your messaging and positioning
£450
Profiles/listings/third party booking profiles that convert more high intent clients
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Optimised existing profiles or create new profiles
From £65 per profile
With the foundations in place to attract & convert ready to book clients, we can focus on your ongoing marketing (emails, blogs)
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Done for you copy + strategy aka your monthly marketing mapped out and written for you:
4 x emails per month - £500
2 x SEO optimised blogs per month - £150
Strategy only:
Plan for next month’s emails - £160 (4 emails mapped out and outlined)
3 or 6 month blog plan (includes keyword research to inform strategy + blogs outlined w/ SEO optimisation recommendations - From £160 (covers 3 months) and £320 (covers 6 months
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Blog strategy includes keyword research to ensure you’re blogging on topics that have search intent ie potential clients are actually searching for this info and recommendations for optimising around the recommended keyword phrases.
Done for you blog packages include keyword research and optimised blog posts.
You’re not just a coach, nutritionist, dietitian, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives and you want your marketing to reflect that.
The problem? Most of the marketing advice out there is focused on visibility, nurturing not ready clients and “building connection,” not on helping you consistently book the clients who are ready to invest.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
If you’re here, it’s because you’re ready to start working with someone who can help you translate your expertise into clear, strategic messaging that speaks to the people already looking for support.
Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging that meets them where they are: ready to buy, not just curious about their health..
I write and optimise copy for wellness and skin experts, including:
(But if your work makes people happier and/or healthier, we’re probably a good fit to work together
Nutritionists
Dietitians
Nutritional Therapists
Naturopaths
Skin therapists, facialists & other skin experts
Aestheticians
Physiotherapists
Osteopaths
Fitness coaches / PTs
Functional medicine practitioners
Massage therapists (including Lymphatic Drainage experts)
Relexologists
Acupuncturists
Yoga & Pilates teachers/instructors
Reiki therapists
Counsellors & psychotherapists
Hypnotherapists
EMDR therapists
Sleep consultants
Ready to finally grow your wellness business with copy and strategy that calls in ready to book clients and still feels like you?
Let’s take a look at how your marketing can start calling in those dream clients so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work with you.
CONNECT WITH ME ON THE ‘GRAM
