Using Blog Posts To Bring Potential Clients Into Your Evergreen Funnel

Blog posts can be a great way to get potential clients into your evergreen funnel to help sell your wellness programme (or other wellness offers).

This is a top-of-the-funnel approach to getting people into your evergreen funnel, similar to social media in that respect.

Here’s what to think about if you want to use blog posts for this purpose.

Your blog topics need to lead into your evergreen funnel theme

For blog posts to work in terms of getting people into your evergreen funnel and for the funnel nurture to then be effective, your blog posts need to align with the overall theme of your evergreen funnel ie your freebie theme and the content of the nurture emails. 

If your blogs are on topics completely unrelated to your evergreen funnel, there’s no obvious reason for them to opt in to the funnel. 

There’s another problem if there’s a disconnect. If potential clients do decide to opt in to your evergreen funnel, the emails they’ll receive as they move through it are likely to feel completely irrelevant to them because there’s no logical progression from the blog post. 

And because the whole concept of your evergreen funnel is to take potential clients on a strategic, intentional journey towards one of your wellness offers, this disconnect makes it very difficult (if not impossible) to make that journey play out in reality.

But it’s much more likely if there’s a logical progression from consuming your blog post to opting in to your freebie and then receiving nurture emails, all of which are working to guide them in one direction - working with you. 

But your blog posts also need to get the right traffic in the first place

But your blogs won’t get people into your evergreen funnel if no-one ever sees them or reads them.

And this is where a great blog strategy comes into play. 

That means doing keyword research to make sure that you’re creating blog posts on topics that are actively being searched for by potential clients and optimising your blog posts around keywords so you can show up in front of potential clients when they’re doing these searches. 

Planning the blogs you’ll write and tying them back to your evergreen funnel is an absolute must. Don’t write the blogs and then try to make your freebie fit. 

Potential clients should want to go deeper into your world after reading your blogs

If they don’t, something is going wrong. 

You’re either failing to build enough trust and authority in your blog content. 

Or you’re attracting traffic that isn’t aligned with your funnel so there’s no interest in opting in to your funnel via your freebie. 

The latter is pretty common if you’re not doing good keyword research to attract targeted traffic or you’re trying to funnel people via a blog post that has no crossover with your freebie. 

If it doesn’t feel like an obvious and logical next step to opt in for a freebie after reading a blog post, go back a step and re-evaluate whether you’re blogging about the right topics and whether your freebie and blogs are genuinely aligned. 

And if they’re not? Back to the drawing board on the strategy front, especially with your blogst! 

Ready to get support to use your blog posts to bring potential clients into your evergreen funnel so you can sell more of your wellness offers?

If you’re a wellness coach, nutritionist, dietitian, therapist or other wellness pro who wants to use their blog as a hands-off way to get more people into their evergreen funnel, you can work with me on done for you blog posts or strategy for your blogs to make sure they’re attracting the right traffic and helping to lead into your funnel 

You can buy my keyword research guide in the copy shop to help you to do good keyword research to get your blogs found by the right people.