The Pre-Sold Path: The private email series for wellness professionals who are done trying to educate, empower and convince people to work with them — and ready to start attracting the kind of clients who already see the value, already trust your approach, and are close to making a decision.
“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
Your next clients aren’t researching whether to work with a wellness pro—they’re deciding who to choose.
Get website, email, funnels and social media copy that calls in the clients who are looking for you right now.
Most wellness pros are attracting followers and subscribers who still think they can bypass your expertise with Google, TikTok and AI.
Waiting for them to finally realise that half-baked advice can leave them worse off is keeping your wellness business stuck.
I help nutrition & fitness pros and therapists to call in the ready to book clients who are already looking for them via the copy for your website, sales funnels, emails and social media.
I approach your marketing like you approach your client plans: no guesswork, and no surface-level fixes.
✔️ Strategic marketing plans and copy rooted in how your best-fit clients actually think and buy/work with you and reflects their ready-to-buy mindset so your marketing isn’t just happening - it has impact.
✔️ Funnel and email systems that guide high intent leads to choose you (not a competitor)
✔️ Website copy that attracts high-intent leads and positions you as the obvious choice to solution aware, ready to book clients (who are often considering their options across your niche).
You become the obvious choice and your business keeps growing even when your energy is focused on supporting the people already inside your offers.
The marketing strategy you’ve been following wasn’t built for high-intent, solution-aware, almost ready-to-invest leads — and it’s creating an audience but not a thriving client base.
🌀 Stop speaking to the scroll-and-save or “I can just Google it or Get AI to write a meal plan” crowd — and start marketing to decision-makers, not the people who may be ready someday (but not yet).
🌀 Marketing that does the heavy lifting of attracting the right people and guiding them naturally toward a “yes” - especially your website, funnels and emails.
Because marketing only works when it’s built for the right people - the ones who are actually going to become your clients.
WHO I WORK WITH
Captions & Blogs (Aka Your Attraction Marketing)
(aka let’s get the right foundations via social media and blogs so you have ready to book clients on your website, in your funnel & on your email list)
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You don’t need to “show up more.”
You need a content strategy that actually speaks to the people who are already ready.Let’s attract and activate high-intent clients through the social media content and/or blog content you’re already creating—without adding more to your plate.
🧠 What’s Included:
Monthly social media strategy
The posts to create to help you attract ready-to-book clients, plus the posts to create for potential clients earlier in the customer journey - all aligned with your offers.
Outlines for:
12 posts per month (mix of awareness building and higher intent content)
Just the higher intent to add to your current content strategy? 4 posts per month
1-2 blog outlines per month
You’ll walk away with:
A clear messaging focus for content to speak to high intent leads for the month ahead, including content outlines
✍️ Optional Add-On: DFY Content
➤ Monthly Done-for-You Social Media (optional + Blogs) Content
Copy based on the strategy
Includes:
8 Instagram captions for high-intent leads per month
Optional 1-2 blog posts (monthly) written and optimised for high intent clients
Written in your voice, aligned with your offers and funnel, and built to resonate with the clients already ready
Who this is for:
Wellness professionals who are done speaking to the wrong people
Practitioners who want clarity and consistency in their visibility to high intent clients
Website Copy, Funnels & Email Marketing
(Assuming you’re attracting high intent leads so the right people are already in your funnel & email marketing system. If not, let’s work on attraction marketing first)
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🧠 1. High-Intent Funnel Audit & Strategy
For wellness pros who already have a funnel (or parts of one), but it’s not converting—and they don’t know why.
Includes:
Full strategic audit of:
Funnel structure, customer journey and who it’s attracting and speaking to
Customer journey: who it’s attracting and why they’re not converting
Strategic review of:
✅ Ads (if applicable)
✅ Opt-in/landing page
✅ Lead magnet
✅ Email sequenceClear action plan with high-intent recommendations
🟣 £350
✍️ 2. Done-for-You High-Intent Funnel (DFY)
For wellness practitioners ready to build a funnel that’s built for decision-ready clients.
Includes:
Custom funnel strategy
DFY copy for a lead magnet themed for high intent clients
DFY opt-in/landing page copy
DFY email sequence (6 emails)
Strategic overview of ads/entry point (if running paid traffic)
🟣 £950
💌 Email Marketing Options for High-Intent Clients
Because even the most beautifully written email won’t convert if it’s speaking to someone who was never going to take action.
These offers are designed to help you write (or have written for you) the emails that speak to people who are already ready—not those who need convincing.
🧠 Monthly Email Strategy
4-email plan | £200
You’ll get:
A clear strategy for the 4 emails you’ll send this month
Copy outlines that align with high-intent buyer psychology
Voice note support or email follow-up for tweaks if needed
Perfect if you want to write your own emails, but want to know that you’re speaking to high intent leads.
✍️ Monthly DFY Emails + Strategy
4 emails written for you + strategised each month | £500
Using the strategy I create for you, I’ll also write the emails in your voice.
For wellness pros who don’t want to write but do want copy that actually speaks to the right people each month.
You’re not just a coach, nutritionist, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives — and you want your marketing to reflect that.
The problem? Most of the marketing advice you’ve been given is only helping you to create an audience of people who don’t take action, not a consistent client base.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
But I also know that right now, your messaging isn’t calling in the people who are looking for you.
Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you
Ready to finally grow your wellness business with copy and strategy that’s as intentional and personalised as the work you do with your clients — and still feels like you?
Let’s take a look at how your marketing can start calling in those dream clients— so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work wtih you.
CONNECT WITH ME ON THE ‘GRAM
