Website, funnels and email copy support for businesses in the women’s health space so you can create the impact you’ve been dreaming about 

Authentic, connection-driven marketing & sales copy to help you change more lives

You’re ready to work with a copywriter to help you get more from your marketing but you’re not sure if you can find one who really gets the life-changing impact of your work.

Working with me means you can get support from a copywriter who has the same passion for women’s health & wellness as you so you can take back control of your time and energy, and focus on your mission to help more people to achieve their wellness goals and live happier, healthier lives.

I’m Sally and I help nutritionists and wellness coaches like you to get more clients into your 1-1 services and group offers - through copy that connects with your dream clients, nurtures them, creates loyalty and encourages sales in a gentle, authentic way.

I’m your secret weapon for getting to your next stage of growth through copy that resonates with your ideal clients, gains their trust and makes them want to work with you.

Why? Because I’ve been where your clients are and I know the impact that nutrition, lifestyle and self-care can have on symptoms and wellbeing.

I’ve worked with wellness coaches, nutritionists and therapists on my journey to better health and I can bring even more empathy into the copy I write for you because I know exactly how your clients feel - especially when it comes to things like energy, chronic pain, gut health, anxiety, hormone imbalances and skin problems.

Working with me means you can get support from a copywriter who has the same passion for women’s health & wellness as you so you can take back control of your time and energy, and focus on your mission to help more people to achieve their wellness goals and live happier, healthier lives.

I chose the wellness niche because I’ve been where your clients are

As your go-to copy partner, I’m here to help you make the most of your website, emails and funnels so you can show up in front of the people who need your wellness expertise and and are ready to invest in their future self.

Let’s make YOU the only choice in their minds so your wellness business continues to thrive - even when you’re super busy supporting your clients and have no time or headspace to think about marketing to new ones.

You can hand over your copy to get it written for you (aka done for you copy). Or we can work together to optimise existing copy so it can get stronger results for you or plan new copy so you’re never staring at a blank page with no idea what to write or if it will get traction (aka done with you copy). But if neither of those is right for you, I’ve got you with DIY copy templates and blueprints to guide your copy.

Either way, you can focus on what you do best rather than stressing about the marketing side of your wellness business!

“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.

Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma

WHO I WORK WITH

Done For You Copy Packages

Website Copy That Engages & Converts Potential Clients

  • Whether you don’t have a website at all yet or your existing site is well overdue a copy refresh, my signature website copy packages will get your website words working harder for you.

    In collaboration with other professionals, I can even help you get a beautiful on-brand design so your website looks good AND has the right words.

Email Sequences & Newsletters That Build Relationships & Sell Authentically (Welcome Sequences, Nurture Sequences, Launch Sequences, Sales Sequences, Masterclass Sequences & Newsletters)

  • As an email copywriter, I specialise in creating:

    💜 Welcome sequences for new suscribers to take them from cold to warm, engaged and trusting


    💜Nurture sequences that nurture your subscribers and move them closer to working with you so they don’t slip through the cracks in the middle of your funnel


    💜Other core sequences that soft sell e.g. content-led sequences


    💜 Sales sequences that sell your programme, 1-1 package, course, membership and other offers, including launches


    💜 Newsletters that build relationships with your subscribers so you’re the first choice when the time is right to work with someone like you


    💜Canned emails that you can use when onboarding new clients or managing enquiries from potential clients.

“Sally was absolutely lovely to work with - gentle, empathic and approachable and knew exactly how to speak in ‘my voice”- Sophia

Want to tap into my copy & marketing brain to help you write the best copy for your wellness business?

Copy Planning Sessions For Website Copy, Emails & Funnels

  • On a live call, we map out a detailed action plan for your copy so you can write it with clarity and confidence.

    includes post-call email support as you sit down and write the copy.

Audits To Get More From Your Website, Funnels & Email Marketing

  • Want my eyes on your website or email marketing or a helping hand with mapping out the strategy behind them?

    💜 Website Copy Audit - Get my in depth feedback on your website copy and advice on how to build more connection, engagement and authority and use copywriting techniques in your copy.

    💜Welcome Sequence Audit - Get my in depth feedback on your current welcome email sequence to make sure it’s optimised to build connection, engagement and authority,

    💜 Email Marketing Audit - Get my in depth feedback on your email sequence(s), the newsletters you’ve sent recently and any campaigns you’ve sent lately to help you get more from your email marketing.

    💜 Email Strategy Sessions - Plan out your upcoming newsletters or campaigns together and if you don’t have email sequences in place right now, we can plan those too so you feel confident and clear about writing the emails.

Not ready to work with a copywriter yet or just want to learn from me?

You can buy these DIY copy products and more in the copy shop:

Ready to see how we can get more dream clients into your world and convert more of them into clients with copy that feels totally YOU?

 

CONNECT WITH ME ON THE ‘GRAM