“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
,HEALTH & WELLNESS COPYWRITER & MARKETING STRATEGY FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS, AESTHETICIANS, SKINCARE EXPERTS & HOLISTIC HEALTH PRACTITIONERS
Helping wellness & skin experts get hired more often via your website & booking pages/profiles
Your next clients aren’t researching whether to work with a health, wellness or skin professional—they’re deciding who to put their buying trust in.
Let’s make sure they choose you after landing on your website, booking pages/listings/profiles
When your messaging finally does the work for you…
You finish up a treatment or consultation, tidy your space and glance at your phone to see another new booking.
While your competitors are trying every trick in the book to get noticed, you know your website, profiles, and listings are bringing in the right kind of clients, organically, consistently and without the hustle.
They still sound like you but fully reflect the experience you deliver for your clients: expert, unrivalled and rooted in what makes you different to your competitors, especially the local ones.
They quietly convert browsers into bookings even while you’re with clients or asleep.
You’re not forcing visibility anymore. You’re attracting it from the people who are excited and ready to book with you.
That’s what happens when the messaging on your profiles and website perfectly position you as the expert for ready to book clients:
🩵 You show up consistently across every touchpoint with messaging that takes your competitors out of the equation (especially when they don’t have messaging rooted in their expertise, USP and approach)
🩵 You attract clients who arrive already trusting you as the only person who can get them to where they want/need to be
🩵 You book more of them, without jumping on every trend because your profiles and website are exactly what ready to book clients need to see.
This isn’t just “better marketing.”
It’s the power of clear, optimised and bespoke messaging that brings the right people to you, again and again.
The messaging I’ll create for you is uniquely rooted in:
Your USP
What makes you different and unique to set you apart from others in your niche.
Your approach/method/system
How you do things and why it makes you the expert
Your expertise
Your expertise framed in a way that matters for high intent, ready to book clients
I’m a health and wellness copywriter + wellness marketing strategist who helps wellness & skin professionals turn their expertise into clear, compelling marketing that consistently books high-intent clients
Through audits, tailored strategy, and done-for-you copy, we’ll convert your website, profiles and blogs into systems that convert more of the people who are already looking for an expert like you— not just nurture the ones who aren’t.
Because your marketing shouldn’t just ‘warm up’ people who aren’t close to a buying decision. It should build buying trust and convert the ones who are already in hiring mode.
Just like your client plans, I’m not about surface fixes to get more visibility, ‘build more trust and connection’ or beat the algorithm.
I diagnose the real messaging gaps that are costing you high intent, ready to book clients and fix them with conversion-focused strategy.
What We’ll Build Together:
✔️ Strategic messaging that mirrors how your best-fit clients think and decide so your copy shortens the path to “let’s do this.”
✔️ Funnels and email systems that convert (not just nurture) and guide ready-to-buy clients toward a decision while you stay focused on the ones already inside your offers.
✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.
✔️ Profiles. listings and booking pages that position you as the obvious local choice so when dream clients compare their options in your area, you’re the one they feel compelled to invest in working with.
Attracting and converting the right clients becomes easier when your messaging speaks to the ones already looking for you.
I write and optimise copy for websites, profiles and blogs for wellness experts:
Nutritionists
Dietitians
Nutritional Therapists
Functional Medicine Practitioners
Naturopaths
Massage therapists (including Lymphatic Drainage experts)
Acupuncturists
Reiki therapists
Reflexologists
Skin experts/professionals
Yoga and Pilates teachers
Physiotherapists
Osteopaths
Sleep consultants
Fitness coaches & PTs
Counsellors & psychotherapists
EMDR therapists
Hypnotherapists
Aestheticians
Facialists
Ready for messsaging that consistently books the clients who are excited to ready to invest?
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Get bespoke copy for your website, profiles etc that speaks to ready to book decision makers, and bespoke copy for blogs that act as a mini funnel to get decision makers deeper into your world.
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Get the bespoke strategy to guide your marketing for decision makers.
Includes:
Website and profile/listing audits to identify and optimise messaging, positioning and conversion gaps
✅ Focused on client conversion, not content output
✅ Built for action-takers already considering their options
✅ Gives you clarity on what to say, when, and where so your next client doesn’t pass you by
You’re not just a coach, nutritionist, dietitian, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives and you want your marketing to reflect that.
The problem? Most of the marketing advice out there is focused on visibility, nurturing not ready clients and “building connection,” not on helping you consistently book the clients who are ready to invest.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
If you’re here, it’s because you’re ready to start working with someone who can help you translate your expertise into clear, strategic messaging that speaks to the people already looking for support.
Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging that meets them where they are: ready to buy, not just curious about their health..
Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you
Ready to finally grow your wellness business with copy and strategy that calls in ready to book clients and still feels like you?
Let’s take a look at how your marketing can start calling in those dream clients so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work with you.
CONNECT WITH ME ON THE ‘GRAM
