“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
HEALTH & WELLNESS COPYWRITER & MARKETING STRATEGY FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS & HOLISTIC HEALTH PRACTITIONERS
Your next clients aren’t researching whether to work with a wellness pro—they’re deciding who to choose.
Get copy and strategy that speaks directly to the high-intent leads who are actively comparing their options so they choose you.
Your dream clients are bypassing you because your copy isn’t positioning you as the obvious choice.
High-intent clients are landing on your website, joining your email list, reading your sales page — and moving on.
Not because they aren’t ready to buy, but because your copy isn’t giving them “she’s the one” vibes.
You don’t need more visibility — you need messaging that converts the right people when they find you.
It’s time for strategic messaging and copy that activates the people who are closest to working with you.
I’m a health and wellness copywriter + wellness marketing strategist who helps wellness professionals turn their expertise into clear, compelling marketing that consistently books high-intent clients.
Through audits, tailored strategy, and done-for-you copy, we’ll turn your website, funnels, emails and content into systems that convert more of the people who are already looking — not just nurture the ones who aren’t.
Because your marketing shouldn’t just ‘warm up’ people who aren’t close to a buying decision. It should convert the ones who are already in hiring mode.
Just like your client plans, I’m not about surface fixes to get more visibility, ‘build more trust and connection’ or beat the algorithm.
I diagnose the real messaging gaps that are costing you clients — and fix them with conversion-focused strategy.
What We’ll Build Together:
✔️ Strategic messaging that mirrors how your best-fit clients think and decide so your copy shortens the path to “let’s do this.”
✔️ Funnels and email systems that convert (not just nurture) that guide ready-to-buy clients toward a decision while you stay focused on the ones already inside your offers.
✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.
Attracting and converting the right clients becomes easier when your messaging speaks to the ones already looking for you.
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Get bespoke copy for your website, sales funnel and email marketing that speaks to ready to book decision makers, and bespoke copy for blogs that act as a mini funnel to get decision makers deeper into your world.
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Get the bespoke strategy to guide your marketing for decision makers.
Includes:
Website and funnel audits to identify and optimise messaging, positioning and conversion gaps
Strategic roadmaps for email marketing and sales funnels that speaks to people ready to buy
✅ Focused on client conversion, not content output
✅ Built for action-takers already considering their options
✅ Gives you clarity on what to say, when, and where so your next client doesn’t pass you by
You’re not just a coach, nutritionist, dietitian, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives and you want your marketing to reflect that.
The problem? Most of the marketing advice out there is focused on visibility, nurturing not ready clients and “building connection,” not on helping you consistently book the clients who are ready to invest.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
If you’re here, it’s because you’re ready to start working with someone who can help you translate your expertise into clear, strategic messaging that speaks to the people already looking for support.
Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging that meets them where they are: ready to buy, not just curious about their health..
Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you
Ready to finally grow your wellness business with copy and strategy that calls in ready to book clients and still feels like you?
Let’s take a look at how your marketing can start calling in those dream clients so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work with you.
CONNECT WITH ME ON THE ‘GRAM
