“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
Let’s make sure your website, funnels and emails are really helping you to grow your wellness business so you can create the impact you’ve been dreaming about without the hustle or burnout
Authentic, connection-driven marketing copy & strategy so that marketing your wellness business doesn’t feel like a stressful struggle that’s directly related to your social media visibility
Request a free mini copy audit of a key website page (home, about, services and sales pages are the most popular) and get 2-3 recommendations on optimising the page for engagement and conversions
If you’re frustrated that showing up on social media all the time feels like the only way to market your wellness business, let’s create a marketing system that works for your audience, offers and business model.
I help wellness coaches, nutritionists, dietitians, therapists and other wellness experts to create a funnels & email marketing ecosystem that helps you to reach more of the people who need your wellness expertise without feeling that daily social media posts are the only option.
You may already have some type of funnel in place and you’re sending emails but what this looks like right now may need a makeover if it’s not actually helping your wellness business to grow and not helping you to create the impact you dream about.
You need a funnel and email marketing system that does makes it easy to attract the people who need you and take them on a targeted journey towards working with you. And that can look very different even to someone in the same niche as you (because your offers, audience and business model may be very different to theirs).
Bringing the right potential clients into your world is only half of the story …
They also need to be strategically guided towards working with you 1-1 or joining one of your signature offers via the right type of nurture and that’s much more than just a freebie to get people on your email list, a couple of welcome emails and monthly newsletters.
Your potential clients enter your funnel and join your email list in a certain mindset and if your nurture isn’t strategically shifting this mindset, your potential clients are never ready to take the next step with you.
If funnels and email marketing hasn’t been working for you as a health coach, dietitian, Nutritional Therapist or therapist, you’ve probably dismissed your audience as ‘freebie seekers’ but it’s more likely that your marketing simply hasn’t shifted their mindset enough to inspire action.
It’s a three-step system:
Attracting Right Fit Potential Clients
Potential clients find you via social media, Youtube videos or your blog and enter your nurture or pre-launch funnel via a freebie or free training.
Every post, video, blog etc in the attraction system is strategically designed to attract the highest intent potential clients (aka the ones who are most likely to take action and work with you) and guide them into a strategically crafted funnel.
Not everyone will make it all of the way through your ecosystem and that’s okay - we want the ones who have the most intent to invest in their future health to become the warmest leads and the rest can be strategically nurtured until they get there.
Because the right attraction system means that we’re getting right-fit leads into the ecosystem.
Strategically Nurturing Towards Action
Once high intent potential clients are inside your funnel, it’s time to shift their current mindset, overcome objections and guide them towards working with you.
Strategic nurture isn’t just for welcome sequences; every aspect of your email marketing should be strategically nurturing towards action.
Selling Without The Sleaze & Hard Sell
If your strategic nurture has hit the right notes, your potential clients will have started to shift mindset and are much more ready to work with you and invest in their future health/wellbeing.
Selling to them doesn’t need to be OTT and sleazy because the strategic nurture has been subtly pre-selling to them.
Most wellness pros are missing the right type of strategic nurture in their email marketing and it’s one of the biggest reasons why getting clients from funnels and emails feels hard as a health coach, dietitian, Nutritional Therapist or therapist.
As a marketing copy and strategy sidekick to coaches, nutritionists, Nutritional Therapists, dietitians and therapists, I’m here to help wellness businesses like yours to attract, strategically nurture AND convert more of your potential clients so that your income and impact can stop being tied to your time and visibility.
Let’s get the right funnel and email foundations set up so that you’re the only choice for your potential clients and your wellness business continues to thrive - even when you’re super busy supporting your clients to transform their health.
You can keep attracting, nurturing and selling to potential clients without having to show up all the time so you can focus on what you do best rather than stressing about how to get new clients into your world.
I’m the marketing partner for you if:
You want to work with a copywriter and marketing strategist who has the same passion for health and wellness as you, has first hand experience of the life-changing work you do as a wellness pro and has years of experience writing copy for wellness pros just like you.
You’re done with trying to figure out what might work in your marketing, fighting the algorithms to be seen and you need someone to help you know what to do for your business (not someone else’s).
You’re ready to take back control of your time and energy and let a marketing pro do the hard work of planning the most effective marketing copy for YOU and your business specifically (and writing it too if you choose).
Bespoke Strategy (Individual Areas of Your Marketing or Overall Marketing)
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Work with me to make the most of your time and budget, know where to focus your marketing efforts (and where not to focus) and the best short term and bigger picture marketing moves you can make to get more potential clients into signature offers.
Bespoke Marketing Roadmaps
Bespoke Funnel/Email Marketing Roadmaps
Funnel/Email/Website Copy Power Ups/Audits
Monthly Marketing Strategy & Copy Mapping
Done For You Copy (Funnels/Website/Emails/Blogs/Social Media)
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Done for you strategy and copy for funnels, email sequences, regular emails, blogs and website copy.
One-off projects or monthly retainers.
DIY Templates & Frameworks
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Not got the budget for bespoke strategy or done for you copy? Be guided with templates and frameworks in the copy shop instead.
WHO I WORK WITH
My clients have a few things in common:
They want to leave behind the hustle and the constant need to show up on social media.
They don’t want their income to be tied to their time and how often they can show up.
They want a simple but effective marketing system that does the hard work of attracting, nurturing and selling to the right people and that doesn’t require lots of time and energy on their part once it’s up and running.
They’ve often dabbled with funnels and email marketing or gone all in with them, only to see little to no traction and go back to relying on social media to get clients because email and funnels ‘don’t work’.
They’re ready to work with a copy and marketing expert with years of experience in the wellness space specifically who can make sure that their marketing system works for their audience, offers, goals and how they want to do business.
If this sounds good to you, let’s chat! We’ll talk about how you’re currently attracting potential clients and how you’re nurturing and selling to them to see where your opportunities are.
I chose the wellness niche because I’ve been where your audience is & I know how much you’re needed!
You’re ready to work with a copywriter to help you get more from your marketing but you’re not sure if you can find one who really gets the life-changing impact of your work.
Working with me means you can get support from a copywriter and marketing strategist who has the same passion for health & wellness as you so you can take back control of your time and energy, and focus on your mission to help more people to achieve their wellness goals and live happier, healthier lives.
And a copywriter and marketing strategist who has plenty of experience working with wellness pros and knows what works when it comes to your website copy, funnels and email marketing as a wellness coach, nutritional therapist, dietitian, therapist or other wellness pro.
I’m Sally and I help wellness businessses like yours to get more people into your world and keep them there until they’re ready for more - through marketing foundations that connect, nurture, create loyalty and encourage sales in a gentle, authentic way.
I’m your secret weapon for getting to your next stage of growth by helping you to create the copy for marketing foundations that enable you to resonate with your audience, gain their trust and make them want to take the next step with you.
Why? Because I’ve been where your audience is and I know the impact that nutrition, lifestyle and self-care can have on symptoms and wellbeing.
I worked with wellness coaches, nutritionists, therapists and many other wellness businesses on my own journey to better health and I know exactly how your audience feels - especially when it comes to things like energy, chronic pain, gut health, anxiety, hormone imbalances and skin problems.
Ready to see how we can get more potential clients into your world via strategic funnels and emails and grow your wellness business with copy that feels totally YOU?
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For when you want to attract right fit potential clients into your world and guide them towards a signature offer.
Strategically planned and written to nurture and start to mindset shift.
Includes - freebie, opt in page, email ecosystem.
Investment - £750
Payment plans available
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For when you’re selling a brand new offer or re-opening doors to a programme, course or membership.
Strategically planned and written to shift mindset, overcome objections and build trust and authority ahead of your launch so that it can be more effective.
Includes - freebie, opt in page, email ecosystem.
Investment - £850
Payment plans available
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CONNECT WITH ME ON THE ‘GRAM
