“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
Website, funnels and email copy to help you grow your wellness business so you can create the impact you’ve been dreaming about without the hustle or burnout
Authentic, connection-driven marketing & sales funnel copy to attract, nurture and sell with less stress & overwhelm
If marketing your wellness business feels like a stressful struggle, let me introduce you to another way of doing things.
You post regularly on social media but it feels like it’s getting harder and harder to get clients from your hard work.
You never expected it to be so tough to grow your wellness business or to have to turn into a full-time marketer to try to get clients.
You’re ready for a more streamlined approach to your marketing that’s largely automated and helps your wellness business to grow without you needing to show up and stay visible all the time.
When your marketing leads with human connection AND is designed to take your audience on a journey towards taking action with you, bringing people into your world and keeping them there is a lot easier.
And that means it can feel easier to turn potential clients into actual clients.
I work on specific types of copy - website copy, funnels, email sequences, newsletters and blogs - all of which can work together to bring the right people into your world, build relationships with them and sell to them when they’re ready.
A well planned out strategic funnel can bring the right audience into your world so that your email automations can nurture and sell in the background.
Then your newsletters can keep building the relationship.
It’s a mini ecosystem that works together to take your audience on a strategic journey that primes them to take the next step with you (versus having them on your email list and hoping that they reach out at some point, which hasn’t been working so far and for good reason).
You can become a trusted and highly credible go-to expert in your niche and stand out from the competition.
You can bring right fit clients into your world (often on autopilot) while still maintaining connection and engagement throughout your relationship.
You can continue to gain their trust and foster loyalty until it’s the right moment to work together so that you’re the only choice in mind at that point.
And a lot of this can be automated so that your marketing feels easier, is more effective, and you have the freedom to focus on what you do best - supporting your clients to feel better!
A nurtured audience is more likely to take the next step with you, especially when your copy is designed to build connection and relationships while helping you to sell on autopilot.
Together, we can take your potential clients on a strategic journey from ‘not sure if I need this’ to ‘this will change my life’.
“Sally was absolutely lovely to work with - gentle, empathic and approachable and knew exactly how to speak in ‘my voice”- Sophia
As a marketing sidekick to coaches, nutritionists, Nutritional Therapists, dietitians and therapists, I’m here to help wellness businesses like yours to create copy for your funnels and emails so that your marketing can work on autopilot and your income can stop being tied to your time and visibility.
Let’s get the right funnels set up with smart, effective email sequences that nurture and sell so that you’re the only choice for your potential clients and your wellness business continues to thrive - even when you’re super busy supporting your clients.
Your funnels can keep nurturing and selling to new potential clients without you having to show up all the time.
Whether you want me to write some or all of your evergreen ecosysem from scratch or help you to level up existing parts of it, we’ll be laying the groundwork for you to focus on what you do best rather than stressing about how to get new clients into your world.
WHO I WORK WITH
My clients have a few things in common:
They want to leave behind the hustle and the constant need to show up on social media.
They don’t want their income to be tied to their time and how often they can show up.
They want a simple but effective system that does the hard work of attracting, nurturing and selling to the right people and that doesn’t require lots of time and energy on their part once it’s up and running.
And they’re ready to work with a copy and marketing expert with years of experience in the wellness space who can make sure that they’re not missing big opportunities within this system so that it works for them.
If this sounds good to you, let’s chat!
I chose the wellness niche because I’ve been where your audience is & I know how much you’re needed!
You’re ready to work with a copywriter to help you get more from your marketing but you’re not sure if you can find one who really gets the life-changing impact of your work.
Working with me means you can get support from a copywriter who has the same passion for health & wellness as you so you can take back control of your time and energy, and focus on your mission to help more people to achieve their wellness goals and live happier, healthier lives.
And a copywriter who has plenty of experience working with wellness pros and knows what works when it comes to your website copy, funnels and email marketing.
I’m Sally and I help wellness businessses like yours to get more people into your world and keep them there until they’re ready for more - through marketing foundations that connect, nurture, create loyalty and encourage sales in a gentle, authentic way.
I’m your secret weapon for getting to your next stage of growth by helping you to create the copy for marketing foundations that enable you to resonate with your audience, gain their trust and make them want to take the next step with you.
Why? Because I’ve been where your audience is and I know the impact that nutrition, lifestyle and self-care can have on symptoms and wellbeing.
I worked with wellness coaches, nutritionists, therapists and many other wellness businesses on my own journey to better health and I know exactly how your audience feels - especially when it comes to things like energy, chronic pain, gut health, anxiety, hormone imbalances and skin problems.
Working with me means you can get support from a copywriter who has the same passion for women’s health & wellness as you so you can take back control of your time and energy, and focus on your mission to help more people to achieve their wellness goals and live happier, healthier lives.
I can write your copy or support you to write it via done with you projects. Keep scrolling for the different ways we can work together and what that might look like via my signature packages.
Here’s how we’ll get the right people into your world and sell to them in a way that feels good (for you & your potential clients)
Attract The Right People Into Your World
Bring the right people into your world to move through your evergreen funnels, receive your strategic email sequences and get the nurture they need to take action.
Blogs that are strategically crafted to attract the right people and encourage them into an evergreen funnel
Evergreen freebie & masterclass funnels
Website copy that shows the true impact of what you do
Nurture Them & Iron Out Objections
Once a potential client is in an evergreen funnel, it’s time to nurture them and overcome some of the objections standing in the way of them taking the next step with you.
This can look like:
Welcome sequences to build a strong relationship and prime for sales
Deeper nurture sequences to build on the welcome sequence and further address objections to prime for sales
Regular emails to continue the nurture for those who aren’t yet ready
Longer term strategic nurture & sales sequence that educates, shifts mindset or overcome objections around 1-3 offers over several months (typically 4-6 months) in place of newsletters
Sell To Them
After a potential client has been nurtured in an evergreen funnel, you’ve laid the groundwork ready for sales.
Strategic sales sequences to sell a signature offer (1 sales sequence per offer)
Sales page for a signature offer
And here’s how we can work together to make it happen:
Aka evergreen funnels that attract/nurture/sell, strategic email sequences that bridge the gap to where your clients need to be to take action and website copy that shows the true impact of your work
Evergreen Funnels
Bring the right people into your world and take them from warm to cold through an opt-in, registration page and series of strategic emails - all themed around and aligned with a specific offer and written with conversions in mind.
From £1500
Payment plans available
Just need copy for individual elements of a funnel eg freebie, email sequence, sales page or opt in page? You can work with me on that.
Strategic Email Sequences
Welcome, deeper nurture and sales sequences
Longer term strategic nurture & sales sequence that educates, shifts mindset or overcome objections around 1-3 offers over several months (typically 4-6 months) in place of newsletters
From £600 (depending on the type of email sequence)
Payment plans available
Website Copy
Let’s make sure that your website copy is communicating everything that a potential client needs to know to take the next step with you or go deeper into your world via one of your funnels so you can nurture them until they’re ready
3-5 pages from scratch - From £750
Payment plans available
Once you’ve got the basic automations in place to attract, nurture and sell, I can help you to keep consistent with your attraction & nurture marketing
Aka your regular foundations - blogs to help bring people into your evergreen funnels and regular emails to continue the nurture
Monthly Blogs
Choose from 1-4 blogs per month to use your blog as a way to bring new potential clients into your world (includes keyword research to help your blogs be found online) and into your evergreen ecosystem.
Because your blogs shouldn’t just educate and build authority. They should be a key step in getting potential clients onto your email list so there’s more potential for them to become clients.
Starts at £100 per month for strategy (ie how we’ll use your blogs to get potential clients onto your email list) and done for you blog copy
Regular Emails
Choose from 1-4 emails per month to build relationships with your subscribers, nurture them and sell authentically to them.
Starts at £100 per month
Monthly Marketing Bundle
Mix and match blogs & newsletters to create the perfect monthly bundle for your business.
Or choose my signature monthly marketing bundle, which includes:
2 blogs per month
4 emails per month
= £600 per month
Not ready for done for you copy but still want to get my copy & marketing brain on your funnels & emails?
Aka the ‘help me figure out how to sell my wellness programme without the hustle & overwhelm’ option or the ‘help me level up my marketing’ option
Bespoke Copy & Marketing Strategy Support
Get my expert take on the strategy to help you to market your wellness business via a strategic evergreen funnel and email marketing (and how social media can play into this) and make sure your marketing isn’t missing out on key opportunities to engage and convert more of your audience into a signature wellness offer.
Includes strategy call and detailed action plan/roadmap for putting this strategy into place.
Power-Up Audits To Level Up Your Website, Evergreen Funnels Or Email Marketing To Sell Your Wellness Programme
Get my expert eyes on the strategy and copy for your evergreen funnel, email marketing or website copy (or even all of these) to help you get more clients without the hustle.
And for a fraction of the price of done for you copy.
“I’ve worked with Sally on a number of strategy projects now. She is amazing! Calm, patient, great at helping me work through the things I find really difficult - she makes it so easy. The end result is copy that sounds like me, says what I want and gets results. 100% recommend Sally!” - Helen
Ready to see how we can get more potential clients into your world via strategic funnels and emails and grow your wellness business with copy that feels totally YOU?
Not ready to work with a copywriter yet or just want to learn from me?
You can buy DIY email and website copy products and more in the copy shop to guide your copy
CONNECT WITH ME ON THE ‘GRAM
