Get my eyes on your home page to see if your website is REALLY speaking to the people who are looking for a wellness expert like you versus the people who are still weighing up whether they need you yet
“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.
Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma
WEBSITE + SALES FUNNEL + EMAIL COPYWRITER FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS, AESTHETICIANS, SKIN EXPERTS & HOLISTIC HEALTH PRACTITIONERS
Website copy for wellness + skin experts who want to stand out from the competition as a premium, irreplaceable expert.
Your next clients aren’t researching whether to work with a health, wellness or skin professional—they’re deciding who to trust with their health and wellbeing and they’re looking for someone who stands out.
When your messaging positions you as an expert who stands apart…
You finish up a treatment or consultation, tidy your space and glance at your phone to see another new booking.
While your competitors are trying every trick and trend in the book to get noticed, you know your website, profiles, and listings are bringing in the right kind of clients, organically, consistently and without the hustle because your messaging positions you as an expert whose approach stands out as the best option for the right people.
Your messaging reflects who you are and the expert experience only you can deliver, showing clients why your approach stands apart from local and online competitors.
They convert into bookings even while you’re with clients or asleep.
You’re not forcing visibility anymore or trying to convince people they need your expertise. You’re attracting it from the people who are excited and ready to book with you.
That’s what happens when your website, sales funnels. emails and profiles/listings perfectly position you as the expert for ready to book clients:
With the right positioning across your website, emails, funnels, and profiles, you’ll attract clients who:
Arrive already trusting that you’re the person who can get them results.
Choose you over competitors in your area and niche.
Book without needing gimmicks, trends or constant outreach.
This isn’t just “better marketing.”
It’s the power of clear, optimised and bespoke messaging that brings the right people to you, again and again.
"The copywriting positioned my home page and myself as the expert compared to my competitors. I have no doubt I'll get amazing results from the SEO and copy work." - Erica
I’m not just another wellness copywriter. I’m a strategist who uncovers what makes your work truly different and I turn that into messaging that converts ready-to-book clients.
✔️ Website/sales funnels/email/profiles messaging written in a way that helps the right clients quickly recognise you as the right choice.
✔️ Funnels and emails that guide ready-to-book clients to take action while you stay focused on serving the clients already working with you
✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.
✔️ Profiles. listings and booking pages that position you as the obvious local choice so when dream clients compare their options in your area, you’re the one they feel compelled to invest in working with.
This ensures your messaging speaks to clients who are ready to book, showing them why your support is unique and exactly what they need.
The messaging I’ll create for you is uniquely rooted in:
Your USP
What makes you different and unique to set you apart from others in your niche.
Your approach/method/system
How you do things and why it makes you the expert
Your expertise
Your expertise framed in a way that matters for high intent, ready to book clients
"After 2 years of frustratingly attempting to update my website copy myself (using Chat GPT) I handed over the reins to Sally, and I couldn’t be happier with the result! I feel that Sally really captured the essence of who I am and the message that I wanted to share with clients. Finally my website feels complete and where I want it to be. I am so glad that I took the leap and I highly recommend her to anyone looking for high quality, heart centred and natural copy." - Lisa
Website copy that gets you found by the right people and positions you as an irreplaceable expert (not just another expert saying the same things as everyone else)
Aka an investment in your brand positioning, not just words on your website
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SEO optimised messaging/copy based on keyword research that also positions you as the irreplaceable expert.
An investment in your brand positioning, plus optimised copy that incorporates this messaging and positioning on key pages of your website.
Minimum of 3 pages, typically:
Home page
About page
1 x services page
But flexible choices re pages and packages can be upgraded to include more pages
£1,200 (payment plans up to 12 months available)
Upgrade to include multiple services pages (one for each signature offer)
Other optional upgrades:
2 x optimised blogs to further support SEO
Freebie funnel designed to get high intent leads who aren’t quite ready on your email list
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SEO optimised messaging/copy based on keyword research that positions you as the irreplaceable experton a page that will have mpact for booking more clients.
Positioning work to find your sweet spot in the market aka your USP combined with messaging and positioning gaps so you stand out from the competition.
From £220 per page (includes keyword research and competitor research for SEO and positioning).
You can choose to work together on more pages in the future as budget and life allows or just level up this particular page.
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Copy for an SEO optimised one page website that positions you as the expert
Starts from £600
Payment plans available
Ideal for newly qualified, still studying or experienced:
Therapists
Naturopaths
Nutritionists
Dietitians
Aestheticians
Skin therapists
And other wellness experts
Your Blogs Are Where SEO Compounds
Regular blogs written to match search intent make your website become much more of an SEO powerhouse
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How it works:
Keyword research aka strategic search intent research to uncover exactly what your ideal clients are searching for, ensuring every blog reaches the right audience. Performed every 6 months ie if we work together over the course of a year on your blogs, keyword research will be performed twice in that year.
Investment - £150 (covers 6 months of blog strategy)
1-4 monthly SEO-optimised, story-driven blog posts that position you as a premium expert and convert high-intent clients.
Investment - From £175 per blog (£205 with uploading and scheduling in your backend).
Sales funnels + emails for clients who are ready to invest and nurture funnels for people who aren’t there yet
I specialise in sales funnels for ready to book clients so you’re not trying to nurture people who are still deciding if they should work with you or who think they can do it alone AND sell to ready to book clients in the same chaotic funnel.
I write separate sales and nurture funnels for your different audiences with freebies and different email sequences based on what each audience needs to see.
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An opt in sales funnel designed to attract high intent clients, not just nurture freebie seekers with low or no intent to work with you.
Or an opt-in nurture funnel designed to nurture people who aren’t ready to book yet.
(I recommend both types of funnel to ensure you have higher potential to convert rather than asking one chaotic funnel to convert two very different audiences and ultimately converting neither).
Includes strategy and copy for:
Freebie / opt in (created specifically for either early stage or late stage leads)
Opt in page
6 email post freebie sequence designed to either nurture early stage leads or sell to high intent leads
Investment - £1000
NB - Does not include tech support ie I don’t design or upload in the back end but I have a trusted referral partner who can support you with this.
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An in depth audit of the messaging and positioning in your current funnel and an action plan to fix gaps and funnel leaks and dial in your messaging and positioning for high intent leads.
With a particular focus on whether you’re attracting high intent clients into your funnel versus freebie seekers and how to shift your messaging and positioning
£499
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A 6 email sequence that does more than just welcome new subscribers and start to earn their trust
The type of welcome sequence I write depends on whether it’s running off the back of a nurture funnel or a sales funnel for high intent leads.
Nurture funnel sequence - 6 email sequence to build a relationship with cold lead who aren’t ready to buy yet - £650
Sales funnel sequence - 5 email sequence to build strategic buying trust with high intent leads who are looking for your expertise. This sequence runs off the back of a sales funnel designed for high intent leads ie it won’t work off the back of a nurture funnel - £750
Profiles, listings, and booking pages designed to help clients who are ready to book choose you over competitions (especially locally)
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Optimised existing profiles or create new profiles
From £75 per profile
With the foundations in place to attract & convert ready to book clients, we can focus on your ongoing marketing (emails, blogs)
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Done for you copy + strategy aka your monthly marketing mapped out and written for you:
4 x emails per month strategically mapped out for you - £550
2 x SEO optimised blogs per month based on keyword research and search intent- £250
Strategy only:
Plan for next month’s emails - £200 (4 emails mapped out and outlined)
3 or 6 month blog plan (includes keyword research to inform strategy + blogs outlined w/ SEO optimisation recommendations - From £250 (covers 3 months) and £500 (covers 6 months
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Blog strategy includes keyword research to ensure you’re blogging on topics that have search intent ie potential clients are actually searching for this info and recommendations for optimising around the recommended keyword phrases.
Done for you blog packages include keyword research and optimised blog posts.
You’re not just a coach, nutritionist, dietitian, therapist, or practitioner.
You’re someone who’s deeply committed to changing lives and you want your marketing to reflect that.
The problem? Most marketing advice focuses on getting noticed or connecting with people who aren’t ready to book, rather than also helping you consistently attract the clients who are ready to invest.
I can help you with both but I specialise in website copy, sales funnels and email campaigns for the people who are already excited to work with an expert like you.
I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.
“If you’re here, it’s because you want your expertise presented in a clear, compelling way that makes ready-to-book clients choose you over your competitors.
Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging helps clients who are ready to book to recognise you as the right choice so you stand out in a sea of competition.
I write and optimise copy for wellness and skin experts, including:
(But if your work makes people happier and/or healthier, we’re probably a good fit to work together
Nutritionists
Dietitians
Nutritional Therapists
Naturopaths
Skin therapists, facialists & other skin experts
Aestheticians
Physiotherapists
Osteopaths
Fitness coaches / PTs
Functional medicine practitioners
Massage therapists (including Lymphatic Drainage experts)
Relexologists
Acupuncturists
Yoga & Pilates teachers/instructors
Reiki therapists
Counsellors & psychotherapists
Hypnotherapists
EMDR therapists
Sleep consultants
Skin/aesthetic training clinics/providers
Ready to grow your wellness business with copy and strategy that attracts clients who are already ready to book
Let’s explore how your marketing can attract the right clients who are ready to invest so you grow a successful wellness or skin business instead of just collecting followers and subscribers.
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