“Then I got the copy in my inbox and it's safe to say my mind was blown. Sally nailed my tone of voice, the message I was trying to get out there and I was over the moon with her work.

Sally is seriously good at what she does and I have made her my official copywriter. I'll never look elsewhere - she’s incredible.” - Emma

,HEALTH & WELLNESS COPYWRITER & MARKETING STRATEGY FOR NUTRITIONISTS, DIETITIANS, HEALTH COACHES, THERAPISTS & HOLISTIC HEALTH PRACTITIONERS

Helping wellness & skin experts get hired more often via their website & sales funnels

Your next clients aren’t researching whether to work with a health, wellness or skin professional—they’re deciding who to put their buying trust in.

Let’s make sure they choose you after landing on your website or going through your sales funnel.

Your website & sales funnels need a message that converts more high intent clients and activates the people closest to working with you.

I’m a health and wellness copywriter + wellness marketing strategist who helps wellness & skinYU professionals turn their expertise into clear, compelling marketing that consistently books high-intent clients.

Through audits, tailored strategy, and done-for-you copy, we’ll convert your website, sales funnels and blogs into systems that convert more of the people who are already looking for an expert like you— not just nurture the ones who aren’t.

Because your marketing shouldn’t just ‘warm up’ people who aren’t close to a buying decision. It should build buying trust and convert the ones who are already in hiring mode.

Just like your client plans, I’m not about surface fixes to get more visibility, ‘build more trust and connection’ or beat the algorithm.

I diagnose the real messaging gaps that are costing you high intent, ready to book clients and fix them with conversion-focused strategy.

What We’ll Build Together:

✔️ Strategic messaging that mirrors how your best-fit clients think and decide so your copy shortens the path to “let’s do this.”

✔️ Funnels and email systems that convert (not just nurture) and guide ready-to-buy clients toward a decision while you stay focused on the ones already inside your offers.

✔️ Website copy that positions you as the credible expert so when dream clients compare their options, you’re the one they feel compelled to invest in working with.

Attracting and converting the right clients becomes easier when your messaging speaks to the ones already looking for you.

I write and optimise copy for websites, sales funnels and blogs for wellness experts:

  • Nutritionists

  • Dietitians

  • Nutritional Therapists

  • Functional Medicine Practitioners

  • Naturopaths

  • Massage therapists (including Lymphatic Drainage experts)

  • Skin experts/professionals

  • Yoga and Pilates teachers

  • Physiotherapists

  • Osteopaths

  • Sleep consultants

  • Fitness coaches & PTs

  • Counsellors & psychotherapists

  • EMDR therapists

  • Hypnotherapists

Ready to move past ‘marketing ‘strategy’ that’s focused on visibility, nurturing not ready clients and ‘building connection’ and have messsaging that consistently books the clients who are ready to invest?

  • Get bespoke copy for your website, sales funnel and blogs that speaks to ready to book decision makers, and bespoke copy for blogs that act as a mini funnel to get decision makers deeper into your world.

  • Get the bespoke strategy to guide your marketing for decision makers.

    Includes:

    • Website and funnel audits to identify and optimise messaging, positioning and conversion gaps

    • Strategic roadmaps for sales funnels that speak to people ready to buy

    ✅ Focused on client conversion, not content output
    ✅ Built for action-takers already considering their options
    ✅ Gives you clarity on what to say, when, and where so your next client doesn’t pass you by

  • "You made the process seamless, it didn't require much time from me and you were incredibly thoughtful. You delivered great copy and made the process easy. I couldn't recommend Sally more highly."

    Eli

  • I liked that Sally focussed on the wellness space specifically, as I wanted someone who knew this area well. Sally was very knowledgable about email marketing, which was a part of this venture. Her above and beyond advice really help to cement that this was the right person to be working with."

    Nuala

  • “I’m very happy with my copy reboot! It is much more relatable to the client and my target market. My target market is clear. And Sally made me feel quite proud about myself when I read the ‘about me’ section."

    Sophie

  • "Love it! I know many of my colleagues are using AI to write copy and content now, but I find that it’s all starting to sound exactly the same. Sally helps me to write in a voice that is authentic, empathic and most importantly human."

    Charlotte

Copywriter for health coaches, life coaches, nutritionists and therapists

You’re not just a coach, nutritionist, dietitian, therapist, or practitioner.


You’re someone who’s deeply committed to changing lives and you want your marketing to reflect that.

The problem? Most of the marketing advice out there is focused on visibility, nurturing not ready clients and “building connection,” not on helping you consistently book the clients who are ready to invest.

I’ve been where your best-fit clients are. I know just how powerful your work can be in transforming someone’s health and life.

If you’re here, it’s because you’re ready to start working with someone who can help you translate your expertise into clear, strategic messaging that speaks to the people already looking for support.

Over the past decade, I’ve helped hundreds of wellness professionals attract the right clients through messaging that meets them where they are: ready to buy, not just curious about their health..

Get my eyes on your home page to see if your website is REALLY speaking to the solution-aware, high-intent leads that are looking for a wellness expert like you

Click here to request yours

Ready to finally grow your wellness business with copy and strategy that calls in ready to book clients and still feels like you?

Let’s take a look at how your marketing can start calling in those dream clients so you’re growing a successful wellness business and not just collecting followers and subscribers who don’t ask to work with you.

CONNECT WITH ME ON THE ‘GRAM

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There's a common thread running across so many wellness pro websites - the belief that your website copy should be educating/validating/empathising/empowering the people who don't yet know how much they need your expertise. Your website isn't for th