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https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1735492944824-XI01LV82TO4ARC1T6YRF/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1735492944824-XI01LV82TO4ARC1T6YRF/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1735492944824-XI01LV82TO4ARC1T6YRF/image-asset.jpeg https://sallyaquire.co.uk/how-it-works daily 0.75 2025-05-21 https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634828896675-9DCM46UZTAWJHZMYJ9DO/unsplash-image-UYaEPtzYLgc.jpg How It Works - 01. The Discovery Process When you first reach out to me, I’ll collect information about your business and copy or strategy needs via my website enquiry form. This helps me know if we’re a good fit to work together and it can also save some time when our project begins. If we’re a good fit, we’ll arrange a free discovery call to talk about your goals and needs, and I’ll give you an estimate of my services so you can see how your budget matches up. I’ll then send you a quote or proposal with confirmed costs and timelines. Payment plans are available on request. I typically book projects 1–3 weeks in advance. https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634829018801-PAJ49M72PAEKE2O1KFBX/unsplash-image-DZLgLLRG-Lg.jpg How It Works - 02. Onboarding & Getting To Know Your Business In the onboarding phase, I’ll send you a contract and invoice for the first payment on the project. For some projects, I also send out questionnaires at this stage to give me more insight into your business, your goals and your audience so I can write the copy. This phase is also where we may have a project call to discuss your copy in more detail. If you want to go through the intake questionnaires at this point, feel free. After our call, you’ll receive a project plan/timeline with the expected dates of copy delivery so you know exactly what to expect from me and what’s required at your end. https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634828896675-9DCM46UZTAWJHZMYJ9DO/unsplash-image-UYaEPtzYLgc.jpg How It Works - 03. The Research & Strategy Phase (Strategy & Copy Projects) Whether you work with me on strategy or strategy and copy, I go deep on research into your audience and your competitors so we can map out a message that’s aligned, intentional, and built to convert, regardless of whether I’m writing it for you or you’re writing it with my support. Then it’s onto the strategy, which may take one of these forms: Strategic Copy Mapping → A copy outline tailored to your project and geared for high-intent leads (e.g. website, funnel, emails, social media content) → An audit and recommendations on structure, flow, and CTAs that convert → Suggestions for aligning your copy with your wider marketing goals Even if I’m writing your copy, I’ll still do a copy outline so we can check we’re on the same page before I draft your copy. ️ WhatsApp or Email Support → Optional voice or email support during the strategy only phase to bounce around ideas, untangle messaging blocks, or chat through positioning. . https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634829018801-PAJ49M72PAEKE2O1KFBX/unsplash-image-DZLgLLRG-Lg.jpg https://sallyaquire.co.uk/learn-from-me daily 0.75 2023-01-12 https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/36799718-c905-4cd5-a681-673b961b2821/Urban+Nighttime+Outdoor+Event+Wide+Presentation+%281280+%C3%97+769px%29+%28Instagram+Post+%28Square%29%29.png Learn From Me Welcome Email Sequence Templates No idea what to say in the emails for your welcome sequence? I’ve got you! In this document, you’ll find templates to help you plan out the copy for your welcome emails, plus a real-life ‘in action’ example of how it could come together. I’ve included templates and IRL examples for four emails but you can have a longer sequence too. But if the idea of creating a welcome email sequence is daunting, going short and simple means you’re more likely to create it! You can always add more emails later on. https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/12a599ca-d83d-4739-8ab9-4ecbe16001f1/Enter+EASTERSALE+at+checkout+%28Instagram+Post%29.png Learn From Me Captions That Convert eBook Writing social captions can feel like a major time suck, right? You can spend hours putting together a simple caption and still feel there's something missing. But what if you knew the frameworks to help you write captions that engage and have huge potential to convert? Imagine this... You sit down to write a caption with confidence and clarity. You know what you want to post about and more importantly, you know how you're going to talk about it. The caption practically writes itself and it feels super aligned with your audience. That's exactly what you're going to get when you dive into this ebook. I'm introducing you to some of my favourite copywriting techniques to write killer captions, plus example captions so you can see them in action. https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/512f8d11-a183-4d74-9df7-8276b2b665e9/Copy+of+Enter+EASTERSALE+at+checkout+%28Instagram+Post%29.png Learn From Me Effective Email Sequences eBook Email sequences are a great way to build trust and loyalty with your ideal clients but they can feel super daunting to create. If you've been stalling on using them in your marketing or have thrown something together just to have one, this eBook will help you create email sequences that can grow your business and make you more money - even if you can't afford to hire me to write yours. This eBook is for you if you: * Struggle to write email sequences that get engagement or conversions * Have no idea how to structure your email sequences for maximum impact * Want to take the stress and overwhelm out of writing your email sequences but aren't in a position to work with a copywriter https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1654677023185-U3ZIRDS7LMPQH54W36QQ/unsplash-image-zw8t5aMmJQQ.png Learn From Me Website Copywriting Frameworks Swipe the frameworks I use for writing copy for my clients! 6-Step About Page Framework 9-Step Services Page Framework https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/27e1c0f2-43a0-4007-97a3-ffc7f8aed4df/image-asset.png Learn From Me - ACCESS REOPENING IN 2023 Website Copy That Works (workbook & trainings) Learn how to create copy for your website (workbook and trainings). 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For Wellness Coaches | Nutritionists | Dietitians | Therapists https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Blog Subscriptions For Wellness Coaches | Nutritionists | Dietitians | Therapists https://sallyaquire.co.uk/email-sequences-welcome-sales-nurture daily 0.75 2025-05-12 https://sallyaquire.co.uk/email-subscriptions daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1742729774265-64SADMUYAFRS115RY1CJ/image-asset.jpeg Email subscriptions https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1742729804776-V50EEW4OQN10XFL6ACL6/image-asset.jpeg Email subscriptions https://sallyaquire.co.uk/website-copy daily 0.75 2025-03-26 https://sallyaquire.co.uk/bespoke-marketing-roadmaps daily 0.75 2025-04-02 https://sallyaquire.co.uk/copy-club-membership daily 0.75 2025-05-10 https://sallyaquire.co.uk/call-booked daily 0.75 2025-05-22 https://sallyaquire.co.uk/done-for-you-copy-foundations daily 0.75 2025-11-04 https://sallyaquire.co.uk/regular-copy-needs daily 0.75 2025-11-04 https://sallyaquire.co.uk/getting-started daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634828896675-9DCM46UZTAWJHZMYJ9DO/unsplash-image-UYaEPtzYLgc.jpg Getting Started - What I need from you Depending on the project, I may ask you to complete a background form about your business, goals etc to help me with your project. I’ll also send an invoice for the deposit to book your project into the copy calendar and often an agreement for you to sign/ If I need anything else eg files or links, I’ll collect those via background forms or via email. Once the project begins, your next input is usually in the revisions phase once I’ve sent you the draft copy or draft strategy. https://images.squarespace-cdn.com/content/v1/606ec8ca7a4d72004256253c/1634829018801-PAJ49M72PAEKE2O1KFBX/unsplash-image-DZLgLLRG-Lg.jpg Getting Started - Payments/Invoicing If you didn’t pay for your project upfront, you can expect invoices for the balance, usually monthly if we’ve agreed a payment plan to cover several months. 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